[Your company logo - optional]
Contact:
[First Name] [Last Name]
[Company Name]
[Contact Phone]
[Contact Email]
MEDIA RELEASE
For Immediate Release
[Person’s Name] Named to Counselor Power 50 for 2008
Named [Number on the list] on the
Annual Ranking of Advertising Specialty Industry Leaders
[CITY, STATE] – Date, 2008 - Advertising Specialty Institute®, the largest media and marketing
organization serving the advertising specialty industry, announced today that [Person’s Name] has been
named to Counselor® magazine’s Power 50 ranking.
The Counselor Power 50 is an impressive group of executives who have redefined innovation at their
companies, are setting the pace for the marketplace and whom other distributors and suppliers emulate in
their best practices.
The ranking is determined by a panel of editorial experts at the award-winning Counselor magazine. The
panel first sent a survey to industry distributors and suppliers, asking them to nominate potential
newcomers to the list and to also indicate whether those on last year’s list should move up or down, or be
removed. It also carefully weighed other factors, such as nominees’ achievements throughout the year
and the health of their companies.
“We have received many comments about the Counselor Power 50 list,” said Timothy M. Andrews,
president and chief executive officer of ASI. “Distributors and suppliers like to tell us who should move
up or down in the rankings as well as who should be moved off the list entirely. Our readers are not shy.”
[“Quote from the person,”] said [First Name Last Name, Job Title] for [Your Company].
This year’s group was announced at the second ASI Power Summit, an exclusive event attended by over
200 executives and business leaders from around the globe who discuss issues vital to the advertising
specialty industry, identify best practices and determine ways in which the industry can productively
move forward.
For the complete Counselor Power 50 ranking for 2008, visit asicentral.com/power50.
About [Your Company]
Brief paragraph with company description of services and Website.
About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising
specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms
(manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to
market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic
resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to
locate supplier firms and to market services to buyers. ASI provides catalogs, information directories,
newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.
Visit www.asicentral.com.
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