2006-2007
GRAPHIC DESIGN (BS)
Intended Program Outcomes
1 Proficiency/ demonstrate techniques, technical
basic skills in core courses in design and photography
core courses in graphic Communication.
FALL 2006 – Assessment analysis for improvement of
instruction in Core/Specialty courses, which provides
forecast for student outcomes for Spring 2007: •
Communicate accurate knowledge of subject matter
using appropriate terminology, equipment, tools in
course of study. • Use his/her breadth of subject
matter knowledge of the imaging science as it relates
to graphic communication. • Demonstrate a basic
understanding of the scope of graphic
communication. • Use of computer interactive video
training programs will assist in improving
instructional knowledge and eliminate deficiencies
2 Recall/explain basic skills and knowledge required to
implement the steps by step procedures in set-up the
lithographic process for production of printing items
for graphic Communication.
FALL 2006 – Assessment analysis for improvement of
instruction in Core/Specialty courses, which provides
forecast for student outcomes: • Students will
demonstrate a basic understanding of the methods
and processes of printing reproduction. • Students
will demonstrate a basic understanding of the
imaging science as it relates to graphic
communication.
Methods of Assessment and Criteria for Success
Direct Measures
Indirect Measures
GRA 1111, PGY 2101 are C-Courses
(lec./lab.)required for Graphic Communication (GD)
Students. • 70% of GD students in GRA 1111
Graphic Design Principles and PGY 2101 Basic
Photographic Core Courses will practice and develop
the principles, techniques, methods that taught in
courses, and will receive peer review feedback,
evaluation from faculty on assign projects. Students
will pass with a grade of “C” or above. • In both
core courses GD students will be given at least two
general/technical pretest within the first two weeks
of the course and receive posttests in last month of
semester, those who past the pretest will show
significant improvement on the posttest with 70%
predicted to pass with grade of “C” or above
Eighty percent of GD students enrolled in GRA 1111
Graphic Design Principles and PGY 2101 Basic
Photographic Core Courses will receive positive
comments from the instructor(s) critique evaluations
and progress reports of project. • Eighty percent of GD
students enroll GRA 1111 Graphic Design Principles and
PGY 2101 Basic Photographic will participate in focus
group discussion designed to reflect what has been
taught and learning. Evaluation of students performance
received a collective score of 7-points on 1-to-10points
likert scale.
GRA 1111 & PGY 2101 • More than 90% of GD
students in GRA 1111/PGY 2101 Core Courses will
present projects to student/faculty for critique
evaluation and receive feedback report to improve
projects for final presentation. Students will earn a
grade a “C” or above for core courses.
GRA 2635 • 70% GD students enroll in GRA 2635
Press and Bindery core course will practice and
develop techniques, methods of printing imposition,
page assemble for plate-making, and printing press
production. The use of the training simulator
provides and assist students in developing,
acquiring printing press operational problem solving
skills that reflects a real workplace environment.
Students will pass with a grade of “C” or above.
GRA 2635 • GD Students enroll in GRA 2635 Press
and Bindery core course data finding indicated that
students received low score from the measurement
and math portion of the related information tests,
revealing that 50% of the students have problems
GRA 1111 & PGY 2101 • 100% GD students enroll
GRA 1111 Graphic Design Principles and PGY 2101 Basic
Photographic core courses will be given manipulative
performance test and predicted to pass with a 80%
score on a numerical rating system using values 10 thru
100 percent scores.
GRA 2635 • GD students enroll in GRA 2635 Press and
Bindery core course will be given at least two
general/technical pretest within the first two weeks of
the course and receive posttests in last month of
semester, those who past the pretest will show
significant improvement on the posttest with 70%
predicted to pass with grade of “C” or above.
GRA 2635 • 100% GD Students enroll in GRA 2635
Press and Bindery core course will be given a pre-test
in mathematics and measurement problems prior to
doing first assigned page assemble project. Students
with problems will be identified once those test are
graded. Faculty and monitor will work with students
in these areas. Other students need improvement in
reading, writing and test taking. Test will be develop
that math related an minister to GD students in an
timely manner for improvement of learning.
individually to bring them up to speed as much as
possible.
3 Software savvy/ demonstrate ability to analyze
facts using value-based judgment, deductive
reasoning skills in programming for web-page design
for the Internet.
FALL 2006 – Assessment analysis for improvement of
instruction in Core/Specialty courses, which provides
forecast for student outcomes: • Students will
perform computer programming in the form of
hyper-text-markup language (HTML) using technical
skills regarding various transfer protocols. • Students
will be knowledgeable of specialize design software
and hardware required for web-page design and
internet. • Students will demonstrate translations of
numerous internet resources to conduct research on
various topics.
GRA 3521 • 90% of GD students enroll in GRA
3521 Internet Publishing & Research core course
will practice the basic skills and knowledge of
programming in the form of hyper-text-markup
language (HTML), including designing with dreamweaver/flash software. Students will design/create
web pages that are presented to faculty for
individual instruction for suggestion of improvement.
GRA 3521
• 90% of GD students enroll in GRA 3521 Internet
Publishing & Research core course will be given
general/technical pretest within the first two weeks
of the course and given a posttests in week one of
last month of semester, those who past the pretest
will show significant improvement on the posttest
with 70% predicted to pass with grade of “C” or
above.
GRA 3521 • 100% of GD students enroll in GRA 3521
Internet Publishing & Research will participate in project
critiques of the visual design elements used for
translations of internet resources to conduct research
on various topics. 75% of students will earn a grade of
“C” or above.
GRA 3521
• 80% of GD students major will pass GRA 3521
Internet Publishing & Research core course demonstrate
the ability to effectively utilize various transfer protocols
that provides publish digital design documents.
Students will earn a grade of “C” or above.
4 Expertise’s/demonstrate ability to analyze and
formalize subject matter for photo-shoot
(photograph) with desired camera, tools and
equipment.
FALL 2006 – Assessment analysis for improvement of
instruction in Core/Specialty courses, which provides
forecast for student outcomes for Spring 2007: •
Students will demonstrate the technical basic of color
photography reproduction, as it relates to the various
subject images to be produce. •Students will be
knowledgeable of the science of imaging as it reflects
color photography principles.
PGY 3110 • GD students enroll in PGY 3110 Color
Photography will be given general information
pretest within the first two weeks of the course and
receive posttest in last month of semester, those
who past the pretest will show significant
improvement on the posttest with 70% predicted to
pass with grade of “C” or above.
PGY 3110 • GD students enroll in PGY 3110 Color
Photography will understand the theory of color
(primary & subtractive) operation of specialized
cameras, tools and equipment
GRA 3110 • GD students enroll in PGY 3110 Color
Photography will Understand and demonstrate the
technical basics of color photography: camera
operation, film processing, evaluating negatives,
darkroom-printing skills, and evaluating prints. Students
present photograph project for peer review and
feedback.
GRA 3110 • GD students enroll in PGY 3110 Color
Photography will exhibit use of color photography as an
effective tool for visual communication literacy.
Students participate in focus group discussion designed
to reflect what has been taught and learning. Evaluation
of students performance received a collective score of
7-points on 1-to-10 points likert scale.
5 Professionalism/Exhibit ability to perform skills in
designing various creative commercial products
utilizing professional software at high degree of
proficiency
FALL 2006 – Assessment analysis for improvement of
instruction in Core/Specialty courses, which provides
forecast for student outcomes for Spring 2007: •
Student will need to apply design principles to each
project to achieve the quality of visual literacy to
meet industry standards. • Students will design
packaging for consumer products that involves the
graphics, promotion and product’s benefits.
GRA 4550 GD students enroll in GRA 4550 Package
Design course an will present phases of assigned
project as related to research, conceptual
development through to rapid prototyping and
execution
GRA 4550 GD students enroll in GRA 4550 Package
Design course will be given the chance to provide
input (peer review) as a basis for learning to
properly critique and evaluate the packaging
structure and its graphics,
GRA 4550 Faculty who teach GRA 4550 Package
Design will meet to compare notes (formally and
informally) on the students’ ability to generate
ideas/concepts and how they translate 2 and 3
dimensional form. Students must present projects
as if they are actually representatives of a firm or
agency.
GRA 4550 GD students enroll in GRA 4550
Package Design course are called upon to critique
each course and to offer suggestions as to how the
instructor can improve the course. Also, students
are assigned the task to develop ways to enhance
their design project.