Doing Business in Emerging Markets
PROF. MARCO MINCIULLO
COURSE AIMS
This course compares and contrasts the major differences in terms of infrastructure,
economic development, technological advancement and the political and social
system of emerging markets. The course is designed to equip students with the
tools and insight needed to diagnose, evaluate and determine the feasibility and
potential of entering into these markets from the perspective of an independent
investor and/or of a multinational corporation.
The course builds on a variety of concepts and theories drawn from Strategy and
International Business fields.
LEARNING OUTCOMES
On completion of this course students will be able to:
- Formulate a comparative analysis of the economic, political and social systems of
the developing countries.
- Appreciate the potential effects derived from the differences and similarities in
the development levels of emerging markets compared to the industrialized
economies.
- Appreciate the potential effects derived from the differences and similarities in
the development levels among emerging economies.
- Evaluate different business models suitable for entering or operating in
developing markets.
COURSE CONTENT
-
Review of the general characteristics of emerging markets.
Growing factors of the recently industrialized economies.
New business models in emerging markets.
Low income markets.
Specificities of different emerging markets.
Political influence in the development of emerging countries.
Expansion strategies of emerging countries multinational corporations (EMNCs).
READING LIST
Attending Students
Selected chapters from Doing Business in Emerging Market, (2nd ed.)” by CAVUSGIL,
GHAURI-AKCAL, SAGE Publications; Power point presentations and selected readings
provided through Blackboard Platform.
Non - Attending Students
Doing Business in Emerging Market, (2nd ed.)” by CAVUSGIL, GHAURI-AKCAL
Publications
- SAGE
TEACHING METHOD
The course is structured as a mix of lectures, group presentations and class discussion of
assigned readings. It is therefore important that students read the material in advance and
come to each class prepared to actively interact in class discussion.
Active participation in the course activities, respectful behaviour towards classmates and
professor, punctuality in attendance and assignment delivery is prescribed.
ASSESSMENT METHOD
Attending students
–
50% of mark for group project and in class presentations on a 30-points scale;
(Each group will analyse a firm from a selected industry, looking for potential ways of
entering a specific emerging market. The project will include a Country/Industry
Analysis, and an Entry Mode proposal).
–
50% of mark for the written exam to be held during the official exam session (6
open question focused on required readings, teaching notes, guest speeches and group
presentations, to be answered in 90 minutes)
Non-attending students
100% of the final mark will be based on a written final exam (6 open questions about
themes presented in the textbook, to be answered in 90 minutes)
NOTES
Information on office hours available on
http://docenti.unicatt.it/.
the teacher's
personal page at