Doing Business in Emerging Markets
PROF. MARCO MINCIULLO
COURSE AIMS
This course compares and contrasts the major differences in terms of infrastructure,
economic development, technological advancement and the political and social
system of emerging markets. The course is designed to equip students with the
tools and insight needed to diagnose, evaluate and determine the feasibility and
potential of entering into these markets from the perspective of an independent
investor and/or of a multinational corporation.
The course builds on a variety of concepts and theories drawn from Strategy and
International Business fields.
LEARNING OUTCOMES
On completion of this course students will be able to:
- Formulate a comparative analysis of the economic, political and social systems of
the developing countries.
- Appreciate the potential effects derived from the differences and similarities in
the development levels of emerging markets compared to the industrialized
economies.
- Appreciate the potential effects derived from the differences and similarities in
the development levels among emerging economies.
- Evaluate different business models suitable for entering or operating in
developing markets.
COURSE CONTENT
-
Review of the general characteristics of emerging markets.
Growing factors of the recently industrialized economies.
New business models in emerging markets.
Current situation of BRICs as emerging markets.
Low income markets.
Specificities of different emerging markets.
Political influence in the development of emerging countries.
Expansion strategies of emerging countries multinational corporations (EMNCs).
READING LIST
Course Material (power point presentations, reading materials) can be obtained from the
University Copy Centre.
TEACHING METHOD
The course is structured as a mix of lectures, group presentations and class discussion of
assigned readings. It is therefore important that students read the material in advance and
come to each class prepared to actively interact in class discussion.
Active participation in the course activities, respectful behaviour towards classmates and
professor, punctuality in attendance and assignment delivery is prescribed.
ASSESSMENT METHOD
Students will be assessed through a written exams and through an assignment. Further
details will be given at the beginning of the course.
NOTES
Students can request a meeting Prof. Minciullo by email.