NAME: _____________________________________DATE:___________CLASS #:) ____
PERSUASIVE APPEALS – EMOTIONAL, ETHICAL, LOGICAL
WHAT ARE APPEALS AND HOW ARE THEY USED TO PERSUADE?
QUESTION
ANSWER
RHETORIC IS the art of speaking, writing, and
WHAT IS RHETORIC?
communicating in order to ___________________
effectively.
A RHETORICAL TECHNIQUE IS A STRATEGY THAT
WHAT IS A RHETORICAL
APPEALS TO AN AUDIENCE’S _________________,
STRATEGY OR APPEAL AND HOW
_______________________, AND
IS IT USED TO SELL A PRODUCT
_________________________________.
OR IDEA?
PATHOS – _______________________ APPEAL
RHETORICAL STRATEGIES ARE
APPEALS USED TO CONVINCE OR
LOGOS – ________________________ APPEAL
PERSUADE. WHAT ARE THE
THREE RHETORICAL APPEALS?
ETHOS – ________________________ APPEAL
EMOTIONAL APPEALS TARGET A PERSON’S
EMOTIONAL APPEAL IS…
____________________________ or EMOTIONS –
(PATHOS)
LOVE, HATE, FEAR, EXCITEMENT, AFFECTION,
PAIN, ETC…
DRAW AN ILLUSTRATION HERE:
LOGICAL APPEAL IS…..
(LOGOS)
LOGICAL APPEALS ARE BASED ON _____________,
STATISTICS, PERSONAL ANECDOTES, EVIDENCE,
AND QUOTES FROM EXPERTS.
-APPEALS TO LOGIC AND _________________,
THE ABILITY TO THINK THROUGH A SITUATION.
DRAW AN ILLUSTRATION HERE:
WHAT IS AN ANECDOTE? It is…
LOGICAL APPEAL continued…
ETHICAL APPEAL IS…
(ETHOS)
A SHORT _______________________________
EXPERIENCE USED TO MAKE A POINT AND LEND
CREDIBILITY TO AN ARGUMENT.
ETHICAL APPEALS ARE BASED ON A PERSON’S
SENSE OF RIGHT AND WRONG. THEY APPEAL TO
A PERSON’S ____________________ AND
________________________________.
-
CHARACTER TRAITS SUCH AS HONESTY,
INTEGRITY, TRUST, ETC…
DRAW AN ILLUSTRATION HERE:
WHAT IS A “CALL TO ACTION”?
“The Art of Rhetoric”
5:54 minutes from Read.Write.Think
-
A MESSAGE THAT ATTEMPTS TO PERSUADE A
PERSON TO PERFORM A DESIRED ACTION OR
TO DO ___________________________.
-
EXAMPLES – “ACT NOW” “PLEASE CONSIDER
SUPPORTING.....”
Notes:
RHETORIC TRIANGLE
This triangle shows how all three of
these appeals work together as tools
to persuade.
Fill in the appeal that represents each
point ------------------------------
Your Turn: ANALYZE PERSUASIVE APPEALS
Ethos Ad – bottled water
The PRIMARY or main appeal is
__________________________
because ___________________
__________________________
__________________________
Hyundai Ad
The PRIMARY or main appeal is
__________________________
because ___________________
__________________________
__________________________
This advertisement appeals to (emotions, ethics, logic)
because it ___________________________________
____________________________________________
___________________________________________
This advertisement appeals to (emotions, ethics, logic)
because it ___________________________________
____________________________________________
___________________________________________
This advertisement appeals to (emotions, ethics, logic)
because it ___________________________________
____________________________________________
___________________________________________
This advertisement appeals to (emotions, ethics, logic)
because it ___________________________________
____________________________________________
___________________________________________
Don’t Drink and Drive
The PRIMARY or main appeal is
__________________________
because ___________________
__________________________
__________________________
Tropicana “SQUEEZE” Ad
The PRIMARY or main appeal is
__________________________
because ___________________
__________________________
__________________________
This advertisement appeals to (emotions, ethics, logic)
because it ___________________________________
____________________________________________
___________________________________________
This advertisement appeals to (emotions, ethics, logic)
because it ___________________________________
____________________________________________
___________________________________________
This advertisement appeals to (emotions, ethics, logic)
because it ___________________________________
____________________________________________
___________________________________________
This advertisement appeals to (emotions, ethics, logic)
because it ___________________________________
____________________________________________
___________________________________________
Computer Concepts of Iowa Ad
This advertisement appeals to (emotions, ethics, logic)
because it ___________________________________
The PRIMARY or main appeal is
____________________________________________
__________________________
because ___________________
___________________________________________
This advertisement appeals to (emotions, ethics, logic)
because it ___________________________________
__________________________
____________________________________________
__________________________
___________________________________________
Motorcycle Helmet Ad
The PRIMARY or main appeal is
__________________________
because ___________________
__________________________
__________________________
NOTES:
Term/Concept
This advertisement appeals to (emotions, ethics, logic)
because it ___________________________________
____________________________________________
___________________________________________
This advertisement appeals to (emotions, ethics, logic)
because it ___________________________________
____________________________________________
___________________________________________
Definition/Example