Enterprise & Innovation Academy
Business Growth Series 2016
For more information please contact the Enterprise Services Team on:
Tel: +44(0)113 281 6770
Email: eiahub@leedsbeckett.ac.uk
The Business Growth Series can be booked as a series or as individual half-day workshops. The training
programme explores how you can grow your business and make innovation work for you. Aimed at business
owners or managers of SMEs with 10 employees or more, the course will help you assess your options, using
best practice and latest thinking to create action plans for growth. All sessions are delivered by expert
academics and industry practitioners.
The programme includes:
1. Entrepreneurial Thinking and Opportunities for Growth
11 February 2016, AM
2. Creativity and Innovation Lab
11 February 2016, PM
3. Finance for Non-Financial Managers
23 March 2016, AM
4. Strategic Management for Innovation and Growth
23 March 2016, PM
5. Diversifying Your Client Base
21 April 2016, AM
6. Developing a Stronger Corporate Brand Reputation
21 April 2016, PM
7. Lean Processes and Resource Optimisation
5 May 2016, AM
8. Effective Supply Chain Management
5 May 2016, PM
9. Executing Business Strategy for Growth
7 June 2016, AM
10. Inspire Your Team to Effectively Execute Strategy
7 June 2016, PM
11. Advanced Management Tools for Sustainability
29 June 2016, AM
12. International Strategy
29 June 2016, PM
13. Developing a Marketing Strategy
12 July 2016, AM
14. Learning Review
12 July 2016, PM
Assess your
capabilities
Evalualate your
business model
Progress
Develop a
strategic plan
Effective
Implementation
Course Structure and Delivery
The Business Growth Series will run for seven days over a period of six months (Feb – July), 09:30 - 16:30.
Individual half-day workshops can also be booked. The programme is delivered through a combination of
taught modules, group discussions and individual exercises. We use leading and trusted models based on
our research and experience to give you a detailed grounding in growth frameworks. You will acquire the
tools to identify and harness opportunities to innovate, optimise and scale your business.
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Workshops:
Entrepreneurial Thinking and Opportunities for Growth, 11 February 2016, AM
This workshop provides an insight into the entrepreneurship process and facilitates creativity and innovative
thinking in business. You will be able to:

Better understand entrepreneurial characteristics, behaviour and motivations.

Assess the nature of the business environment and its effects on the business.

Evaluate business opportunities and threats.

Understand the relevance of creativity and innovation to the entrepreneurship process and to
business development.
Creativity and Innovation Lab, 11 February 2016, PM
A workshop focused around creativity and managing and fostering innovation. Develop new insights and
ideas into innovation as a driver for growth within your organisation. You will be able to:

Develop your creative thinking.

Explore different types of innovation applicable to your organisation.

Discuss innovation ideas and problems through case-based discussions.
Finance for Non-Financial Managers, 23 March 2016, AM
Understanding the financials has never been more vital for the leaders and managers of organisations. In
this practical and interactive workshop you will:

Develop knowledge of finance and understand how decisions can affect the financial health
performance of a business.

Learn what action you can take to positively impact the bottom line.
Strategic Management for Innovation and Growth, 23 March 2016, PM
A workshop based around turning ideas into commercial reality. You will consider:

Creating a culture of entrepreneurship and innovation.

Managing technology opportunities, product development, business models and innovation.

Organisational changes such as mergers, acquisitions, demergers and divestments; and their impact
on innovation.

International case studies on Knowledge Transfer and management of IP.

International case studies on innovation and strategic change.
Diversifying Your Client Base, 21 April 2016, AM
A workshop focused around making your business more resilient and profitable. You will be able to:

Learn how to expand your market reach.

Identify new potential markets.

Reduce risk.

Attract and maintain new business.

Focus on expanding your client base and bring in new business.
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Develop a Stronger Corporate Brand Reputation, 21 April 2016, PM
A workshop focused on ensuring that corporate brand reputation has a positive impact on stakeholders (e.g.,
employees, investors) and understanding how reputation impacts business; such as the evaluation of
products and services, corporate identity and culture, sponsorship, employment applications, and brand
extensions. You will gain insight into:

Communication strategies and stakeholder relations management.

Strategic Brand Management.

Digital Communication Strategies.

International case studies on how brands can be best managed to improve customer experience and
brand equity.

International case studies on digital media and how the growing power of social influence is shaping
brand communications.
Lean Processes and Resource Optimisation, 5 May 2016, AM
A workshop focused on solving problems and improving business processes whilst improving process speed
and quality. You will be able to:

Understand the concept of ‘lean’ and its application to non-manufacturing businesses.

Develop processes to increase efficiency within your business.

Receive practical help to implement efficient techniques.
Effective Supply Chain Management, 5 May 2016, PM
This workshop looks at supply chain risk and how it affects business. You will:

Gain an understanding of the sources and impact of risks within your supply chain.

Discuss methods for evaluating and reducing the risk.

Learn how your business can benefit from being risk aware.
Executing Business Strategy for Growth, 7 June 2016, AM
This workshop will look at how to maintain a competitive edge through the ability to deliver on your intent.
You will be able to:

Transform strategy into action: From strategy development to successful implementation.

Consider strategic positioning for growth after a post-crisis period of restructuring.

Understand how to achieve good alignment between strategy, objectives and organisational
capabilities, and how to overcome the strategic challenges that arise in today's competitive business
climate.

International case studies on strategic choices.
Inspire Your Team to Effectively Execute Strategy, 7 June 2016, PM
This workshop will look at how to inspire, engage and empower people by giving them a clear picture of what
the organisation wants to achieve. You will consider:

Human Resource development strategies.

People Management.

Business tools to apply to real life case examples.

International case studies on organisational cultures.
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Advanced Management Tools for Sustainability, 29 June 2016, AM
This workshop is designed to provide management tools for sustainability. The workshop will explore the
principles of business sustainability. You will be able to:

Understand and critically analyse the conceptual foundations of sustainability and its implications for
business.

Critically evaluate the management implications of sustainability in companies.

Select and use appropriated management tools to deal with sustainability issues in organisations.
International Strategy, 29 June 2016, PM
The workshop is designed to provide a toolkit for achieving successful internationalisation. You will be able
to:

Explore different models for internationalisation of SMEs and large companies in emergent
economies/markets.

Understand the current trends in international policy aimed to enhance the international operation of
firms.

Critically observe key sectors with potential for future development.

Understand some of the tools for strategic planning of international operations; varying from selfdiagnostic tools to standard analyses in resources and capabilities, market drivers, international
strategy and strategic choices.

Conduct an internationalisation analysis of a real firm.
Developing a Marketing Strategy, 12 July 2016, AM
The workshop is designed to help businesses identify the key activities of strategic marketing. It will look at
how to turn marketing ideas into action, how to access new markets and exploit market opportunities. You
will be able to:

Analyse strengths and weaknesses and external threats and opportunities.

Evaluate of the best communication channels for you.

Develop marketing techniques for growth.

Identify activities to assist with your brand development.

Establish working practices that will help you spot market opportunities.

Generate marketing structure to identify aims and objectives.

Match your strengths to your customer needs.

Walk away with the start of a flexible and effective marketing plan.
Learning Review, 12 July 2016, PM
Tutors will facilitate a learning review, allowing you and other participants in your group to review your actions
and walk away with a business growth strategy.
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Costs
Full course: £1,000.
Individual half-day workshops: £80 per workshop.
Flexible payment options and additional funding support for SMEs are also available. Contact our team for
more information.
Contact Us
If you have any questions about the Business Growth Series, please contact the Enterprise & Innovation
Academy on:

T: +44(0)113 281 6770

E: eiahub@leedsbeckett.ac.uk
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