Des Moines Sales And Marketing Director
Outreach, Inc., is a 501c3 based in Union, Iowa but recently purchased a 32,000 sq. ft. warehouse and
office complex space at 7401 S. E. 14th, Des Moines, IA. Our website is: www.outreachprogram.org
The mission of Outreach is to provide safe water, food, medical care and education to children and
those in need at home and abroad.
Floyd and Kathy Hammer- who were recently awarded by President Obama and former President Bush
the 5,000th Points of Light Award at the White – began Outreach in 2004 after encountering children
dying of hunger in the Nkungi village in Tanzania, Africa. Asking the mamas in the villages what they
needed most, the mamas replied: food, water, medicine, and education. Those four needs- and the
Hammers’ commitment to fulfill them- has become known as the “Four Promises” of Outreach.
The primary activity of Outreach is volunteer-driven meal-packaging events. Outreach has a unique
model in that we often provide meal-packaging organizations ingredients, supplies, and equipment to
help them package. We also have our own Outreach Meal Packaging experiences which the person who
is chosen for this role will help develop that within the Iowa region.
The Des Moines Sales and Marketing Director will be a person who is highly motivated and has a
proven record of sales and an understanding of current marketing trends. A person who likes to be
motivated by a cause such as feeding the hungry will find this role very rewarding.
Sales Activity - 60% of time
 Report to the VP of Sales and Marketing
 Assist in creation and implementation of Outreach New Market Development Model
 Assist in the creation of marketing collateral and support
 Assist in developing and integrating Outreach electronic sales system in Salesforce
 Document sales calls and record in Salesforce
 Create lead generation models and activities
 Maintain thorough documentation of sales to delivery
 Follow up with partners after events with surveys
 Assist in developing Outreach Meal Packaging Experience protocols
 Assist with social media scheduling
 Stay current with facts and figures related to hunger
 Follow up on leads generated by others in Des Moines office
 Work in conjunction with Ex. Dir of Business Dev
 Assist in creation of Weekend Hunger Warriors
 Assist in designing brand management protocol
Event Activity- 20% of time
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Secure contract with Event Host
Supply event hosts with Planning Manual, Hosting an Event Spreadsheet, etc
Supply information to internal channels for order fulfillment
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Manage all events that are sold under your commission structure
Schedule staffing for events that are sold by corporate office
Schedule Weekend Hunger Warriors
Supply each event with Outreach Meal Packaging Experience collateral
Follow up each event with customer satisfaction surveys
Provide social media engagement for event hosts
Provide Brand management protocols to host
Provide PR templates to host
Assist in on-line presence by supplying information to website and constant contact
administrators
Provide fundraising manuals and mechanisms (text-to-give)
Provide volunteer registration assistance (Eventbrite which will migrate into Salesforce)
Training Activity – 15%
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Assist in the design and implementation of Event Coordinator Training model
Assist in creating documents and processes for EC communication
Assist EC’s with social media guidelines
Assist EC’s with Outreach New Market Development Model
Train EC’s for HACCP certification
Train Weekend Hunger Warriors
Warehouse Assistance - 5%
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Double check orders going out
Documentation of Activity
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Provide weekly reports on sales activity and projections
Provide weekly reports on Outreach Meal Packaging Experiences
For more information, or to apply, send resume to:
Rick McNary, VP of Sales and Marketing
rick@outreachprogram.org