STAND UNITED FOR ENGLAND’S NEW CAMPAIGN
Canterbury has taken inspiration from two of the game’s fiercest foes for its latest campaign for
England Rugby, with its contrasting red and white stripes designed to encourage rugby rivals to
stand together in support of England.
Members of the England team modelled the new collection in an exclusive photoshoot.
The campaign, which will be fully integrated through retail, advertising, and a series of social media
initiatives, events & competitions, will help to tell the story of the rich chapter in rugby history.
It pays tribute to the most famous rugby painting of them all, ‘The Battle of the Roses: Yorkshire V
Lancashire’, which depicts a late 19th century tussle between the game’s two early powerhouses.
The fierce nature of the rivalry not only dominated rugby in the late 19th century, but also shaped
the England team, with most of its players selected from the two counties.
It’s this spirit of togetherness in the face of rivalry that has inspired not only Canterbury’s latest
campaign but also the limited edition ‘1871’ collection and alternate shirt which feature.
To mark the launch of the campaign, current England players including Richard Wigglesworth, Ben
Morgan, Geoff Parling, Ben Foden, Tom Wood and Danny Care fully embraced the rugby fashion of
the late 1800s as they modelled the stylish clothing in an exclusive photoshoot.
Taking its name from the year the RFU was inaugurated, ‘1871’ is Canterbury’s limited edition
collection of traditional-styled classic rugby shirts in both iconic red and white stripes and solid
colours, t-shirts, polo shirts. The new red and white striped collection follows on from the first ‘1871’
range which was released in 2012, and proved popular with rugby fans seeking a high quality
lifestyle clothing to support the England team in style.
-ENDSFor further media information please contact:
Fay Silverthorne at GUNG HO
Susannah Lee at GUNG HO
Tom Parker at GUNG HO
fay@gunghoco.com
susannah@gunghoco.com
tom@gunghoco.com
+44 (0) 121 604 6366
+44 (0) 121 604 6366
+44 (0) 121 604 6366
About Canterbury
Canterbury has more than 100 years of history in rugby and has previously provided playing shirts to the New Zealand All
Blacks, Australia, and Ireland. It is currently team kit supplier to England Rugby and South Africa as well as reigning Aviva
Premiership champions Leicester Tigers, three times Heineken Cup winners Leinster and Cardiff Blues. Canterbury has
been a keen supporter of grassroots and development level rugby for many years and currently supplies playing apparel to
hundreds of school and club sides through the UK.
The company’s global HQ is based in Stockport, England.
About the Rugby Football Union (RFU)
The Rugby Football Union is the National Governing Body for rugby union in England and supports participants and fans
from the grassroots to the national team. For more information visit www.rfu.com
You can keep up to date with all RFU news on @Official_RFU