Ouse Washes Landscape Partnership scheme: Scheme-wide Outcomes
GREEN = the majority of the data can be gathered through the progress reports from project deliverers
ORANGE = most of the data will need to be gathered through additional scheme-wide data gathering (e.g., surveys)
Programme
A
(Conservation)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Better condition of natural
heritage achieved
-
Overall condition for the nature
reserves in the OWLP area is
generally considered good
(although the Ouse Washes SSSI
is considered ‘deteriorating’), but
there are gaps in ecological
networks
-
Existing habitats
strengthened
Ecological landscapescale network enhanced
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
1, 3, 12
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
-
-
-
Aggregation of outcomes from projects
Aggregation of outputs from projects
under ‘Biodiversity & Landscape
Features’
Testimonies and data from
conservation organisations and
Environment Agency staff involved in
OWLP area
‘Before and After’ Photographs
Videos
Press Items
1
Programme
A
(Conservation)
A
(Conservation)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Better condition of built
heritage achieved
-
Great number of existing
Heritage at Risk, in particular
archaeological sites of national
significance (whether scheduled
or not)
4, 5 (primarily raising
awareness)
-
2, 3, 4, 5, 7, 11, 15, 16, 17, 25
Heritage better identified
and recorded
Greater awareness of
risks to archaeological
monuments with farmers
and landowners
Improvements made to
(the management of)
archaeological sites and
built environment in the
OWLP area
Improved record of significant
natural, built and cultural
heritage of the OWLP area
which is also made more
publicly accessible
-
Patchy record for certain
types of heritage
Information is dispersed and
not easily accessible
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
-
-
-
-
Testimonies from heritage
organisations involved in OWLP area
Testimonies from farmers and
landowners participating in projects
‘Before and After’ Photographs
Videos
Press Items
Aggregation of outcomes from projects
Aggregation of (some of) outputs from
projects under ‘Advice & Support’
New and Improved data sets with e.g.,
Biodiversity Record Offices, Historic
Environment Record Centres and
Archives (including online community
archives) relevant to the area
Greater promotion of use of and
improved access to information
Resources
Press Items
2
Programme
A
(Conservation)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Improved management and
maintenance of heritage
Organisations involved in the
management of the OWLP’s
heritage declare seeing
improvements in mutually
beneficial management and
maintenance regimes
-
-
Overall management of the
area and its natural and
historic heritage is
considered good
Cross-organisational work
patchy and could be
improved, which would lead
to better maintenance and
management regimes overall
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
2, 3, 4, 25
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
-
-
Aggregation of outcomes from projects
Testimonies from organisations
involved in management of the OWLP
area’s natural and historic heritage
showing better and closer cooperation
between organisations, farmers and
others involved in the management of
the area
Quotes
‘Before and After’ Photographs
Videos
Press Items
3
Programme
B
(Participation)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Increased community
participation in local
heritage [e.g. through
activities/visits/events]
More people engaged with
their local heritage
-
-
Relatively low levels of
community participation in
local heritage – came out of
CACRE’s Access & Audience
work 2013
Limited local engagement
opportunities & heritage
events – came out of
CACRE’s Access & Audience
work 2013
Aggregation of outcomes
(+ their related outputs)
from project Nos
Evidence/Data Sources &
Measurement tools
Which projects will deliver
outcomes directly
supporting this schemewide outcome
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
4, 5, 6, 7, 8, 9, 10, 11, 12, 13,
14, 15, 16, 19, 23
-
-
-
-
-
Aggregation of outcomes from projects
Aggregation of outputs from projects
under ‘Participation and Learning
Activities’
At events: e.g., counting the number of
people attending events and participate
in project activities, plus the range of
organisations represented at events
Increase in the number of events and
projects in the OWLP area over the
duration of the scheme
Increase in number of local participants
in OWLP and other events in the area
Strengthening of local community and
heritage groups - increase in
volunteers, activities and local
empowerment noticed throughout area
Feedback from participants & visitors
(e.g., at Festival Fortnights)
Surveys
Quotes
Audio Recording
Photographs and Videos
Press Items
Competitions
Social Media & Online Platforms:
increase in engagement (e.g., No of hits
on OWLP website; No of followers of
blog, Twitter & other Social Media; No
of comments left; No of re-tweets)
4
Programme
B
(Participation)
B
(Participation)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Greater diversity of people
engaging with local heritage
Greater diversity of people
engaging with local heritage
Certain sectors of the community
currently not much involved with
heritage: in particular young
people, ethnic minorities;
newcomers to the area; migrant
communities; deprived
communities – came out of
CACRE’s Access & Audience work
2013
1, 4, 8, 10
Relatively low levels of
volunteering – came out of
CACRE’s Access & Audience work
2013
5, 6, 7, 8, 10, 14, 16, 18, 23,
25
Increased community
participation with local
heritage through
volunteering
More people are inspired to
take up volunteering on a
regular basis
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
-
-
-
Aggregation of outcomes from projects
Aggregation of outputs from projects
under ‘Volunteers’ and ‘Visitors’ –
subcategories Age Profile/ Gender
Profile/ Ethnic Profile/ Socio-Economic
Profile/ Disabilities
Feedback from participants & visitors
Surveys
Photographs and Videos
Quotes
Social Media & Online Platforms
Aggregation of outcomes from projects
Aggregation of outputs from projects
under ‘Volunteers’
Increase in number of volunteers and
types of volunteering opportunities in
the OWLP area
Feedback from participants & visitors
Quotes
Audio Recording
Press Items
Social Media & Online Platforms
5
Programme
B
(Participation)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
People having developed an
increasing interest in the
heritage of the area
More people are inspired by
the landscape or its heritage
and indicate the area to be
‘interesting’
-
-
Heritage of area often
considered uninteresting –
partly a matter of not
knowing what’s there and
what’s happening – came out
of CACRE’s Access &
Audience work 2013
Most people declare being
uninspired by the landscape
– came out of CACRE’s
Access & Audience work
2013
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
1, 4, 6, 10, 11, 13, 16, 19, 24
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
-
-
-
-
Aggregation of outcomes from projects
Surveys with locals and visitors: e.g., a
greater support for local conservation
work and heritage initiatives noticeable
Feedback from organisations,
participants & visitors (e.g., at Festival
Fortnights): e.g., increasing interest
noticeable with activities organised by
local heritage groups; The uptake of
leaflets and other hard copy documents
at events
‘Before and after’ Surveys
Quotes
Audio Recording
Press Items
Social Media & Online Platforms: e.g.,
the number of people & organisations
actively adding photographs and
videos, or other information, onto the
OWLP’s online resources; Number of
downloads and continuous increase of
downloads of digital information
provided digitally
Competitions
6
Programme
C (Access &
Learning)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Expanded information about
the area’s heritage and
information made more
accessible through an
expanded range of
information sources
More information about the
OWLP area & heritage made
readily available, through an
expanded range of
information sources
-
-
-
Limited provision of
information about the
landscape and its heritage
Existing information hard to
come by
Information widely
dispersed; no existing onestop shop for information
about the OWLP area
Lack of engaging stories
exploring the OWLP
landscape past and present
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
1, 2, 3, 4, 5, 6, 7, 8, 9, 11, 12,
13, 14, 15, 16, 17, 18, 19, 20,
24, 25
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
-
-
-
-
-
Aggregation of outcomes from projects
Aggregation of outputs from projects
under ‘Intellectual Access’
Increase in information sources
counted and analysed for its usage:
e.g., user stats on the OWLP website;
Number of public locations in OWLP
area where OWLP information is readily
available
Feedback from participants & visitors:
e.g., increase in physical and online
sources of information noticed
‘Before and After’ Photographs
Videos
Press Items: e.g., the number of
responses following publication of
articles in e-newsletters, parish
magazines/ newsletters, or as a result
of press releases, newspaper articles or
interviews for TV or radio
Social Media & Online Platforms
Brand development
Interpretation facilities
7
Programme
C (Access &
Learning)
C (Access &
Learning)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Increased knowledge about
the local landscape and
heritage with locals and
visitors
Large number of people
declaring a marked
improvement in their
knowledge of the OWLP area
and its heritage
Improved public access to
the local landscape and
heritage
A majority of people declare
seeing improvements in
opportunities created to gain
access to the countryside and
the OWLP heritage
Aggregation of outcomes
(+ their related outputs)
from project Nos
Evidence/Data Sources &
Measurement tools
Which projects will deliver
outcomes directly
supporting this schemewide outcome
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
Low levels of knowledge about
local heritage with both locals
and visitors, especially about the
landscape history and cultural
heritage (although the ‘heritage
supporters ‘on the whole showed
a better understanding already) –
came out of CACRE’s Access &
Audience work 2013
1, 3, 4, 5, 6, 8, 10, 11, 12, 13,
14, 15, 16, 17, 18, 19, 20, 21,
24, 25
-
-
1, 4, 6, 7, 8, 11, 17, 18, 19
-
-
Low levels of public access
opportunities / access points
and facilities in most parts of
the OWLP landscape – came
out of CACRE’s Access &
Audience work 2013
There is a clear need for
more local green access
provision, as well as circular
walking and cycling routes
close to settlements – came
out of CACRE’s Access &
Audience work 2013
Lack of integrated networks
of rights of way, cycle routes
and river corridors – came
out of CACRE’s Access &
Audience work 2013
-
Aggregation of outcomes from projects
Surveys with locals and visitors
Feedback from participants & visitors:
e.g., people declaring a better
knowledge of the local heritage and a
better understanding of the issues the
landscape faces
‘Before and after’ Surveys
Quotes
Audio Recording
Social Media & Online Platforms
Competitions
Aggregation of outcomes from projects
Aggregation of outputs from projects
under ‘Access’
Feedback from participants & visitors
Surveys with locals
‘Before and After’ Photographs
Videos
Press Items
Information about transport
improvements in the area gathered
8
Programme
C (Access &
Learning)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Increased diversity of
people accessing local
landscape and heritage
Increase in the diversity of
people attending activities
and events
-
-
Relatively limited groups of
people so far engaged with
the OWLP area’s heritage
High levels of deprivation
leading to relatively low
levels of engagement
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
1, 4, 6, 8, 14, 15, 17, 19
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
-
-
Aggregation of outcomes from projects;
Aggregation of outputs from projects
under ‘Volunteers’ and ‘Visitors’ –
subcategories Age Profile/ Gender
Profile/ Ethnic Profile/ Socio-Economic
Profile/ Disabilities – showing e.g. that
more young people, ‘newcomers’ and
migrant communities are also accessing
the local heritage
Data obtained from local heritage and
user groups.
Feedback from participants & visitors
Surveys with locals and visitors
Testimonies from organisations
involved in OWLP area
Photographs and Videos
Quotes
Audio Recording
Competitions
Language interpretation
9
Programme
C (Access &
Learning)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Increased recognition and
appreciation of the heritage
and landscape/ People
having a more positive
attitude towards local
landscape and heritage
Marked increase in people
showing a positive attitude
towards / increased
appreciation of the OWLP
heritage
-
-
General lack of knowledge
and understanding of the
significance and uniqueness
of the OWLP’s landscape and
heritage – came out of
CACRE’s Access & Audience
work 2013
Lack of appreciation for the
uniqueness of the OWLP
landscape and heritage –
there seems to be a need to
make the landscape more
‘interesting’
Aggregation of outcomes
(+ their related outputs)
from project Nos
Evidence/Data Sources &
Measurement tools
Which projects will deliver
outcomes directly
supporting this schemewide outcome
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
1, 2, 3, 5, 6, 7, 8, 9, 11, 13, 14,
15, 16, 17, 19, 20, 21, 24, 25
-
-
-
-
Aggregation of outcomes from projects;
Surveys with locals and visitors:
showing e.g., an increased perception
of a defined identity for the OWLP area
Counting and collating e.g., the number
and types of feedback received at
presentations given, events,
community consultations and through
Social Media
Feedback from participants & visitors;
e.g., Return rate for surveys conducted,
including satisfaction surveys
‘Before and after’ Surveys
Quotes
Testimonies from organisations
involved in OWLP area
Press Items
Social Media & Online Platforms
Brand development
Competitions
10
Programme
C (Access &
Learning)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Raised greater awareness of
the threats to the landscape
and its communities and the
positive contributions
people could make [e.g.
increased knowledge of
good farming practice and
how this contributes to
environmental quality;
improved understanding
and exploration of the
archaeology and history of
the area; and increased
understanding of the
importance of the wetland
habitat creation schemes]
-
-
-
Improvement in
understanding of the
threats the OWLP
landscape, its heritage
and communities face
Increase in an
understanding by local
people of what they can
do themselves to
counteract these threats
-
General lack of knowledge
and understanding of the
‘threats’ to the landscape
and its heritage and
communities – came out of
CACRE’s Access & Audience
work 2013
A level of apathy in taking
personal responsibility and
action to counteract threats
seems to be common
Aggregation of outcomes
(+ their related outputs)
from project Nos
Evidence/Data Sources &
Measurement tools
Which projects will deliver
outcomes directly
supporting this schemewide outcome
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
2, 4, 6, 7, 8, 9, 11, 13, 20, 21,
25
-
-
Aggregation of outcomes from projects;
Surveys with locals and visitors: e.g.,
focusing on climate change mitigation
Feedback from participants & visitors:
e.g., an increased focus on the future of
the OWLP landscape apparent
Quotes
Testimonies from organisations
involved in OWLP area
Audio Recording
Press Items
Social Media & Online Platforms
11
Programme
C (Access &
Learning)
D (Training)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Opened up new dialogues
that inform debates about
changing and adapting
management processes in
the future
-
-
Improved heritage skills of
local people, especially
those who are unemployed
or with low educational
attainment
Number of local people with
heritage skills has increased
-
More informed and twoway dialogue developed
over the course of the
delivery phase
More strategic
partnership working
between
conservationists,
communities and
farmers/landowners,
working towards a more
balanced approach to
managing the historic
landscape
General misunderstanding
and confusion about the
management of the land and
water in the OWLP area:
unclear who is doing what,
where, when and why
Competition in several, very
different land use interests is
increasing: agriculture vs.
conservation work vs. public
access vs. water
management?
There are very few
opportunities for people to
share their perspectives on
land use and to actively
discuss how public access
and tourism promotion could
best be balanced with
conservation and restoration
work, and farming practices
Relatively low levels of education
and skills with local communities
– came out of CACRE’s Access &
Audience work 2013
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
1, 4, 9, 11, 12, 20, 21
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
-
3, 4, 5, 7, 10, 11, 14, 15, 16,
19, 22, 23, 24, 25
-
Aggregation of outcomes from projects
Testimonies from organisations
involved in the OWLP area
Surveys with locals and visitors
Quotes
Workshops/Conferences/etc
Photographs and Videos
Audio Recording
Press Items
Social Media & Online Platforms
Aggregation of outcomes from projects
Aggregation of outputs from projects
under ‘Training and Skills’
Feedback from participants & visitors
Surveys with locals and visitors
Testimonies from organisations
involved in the OWLP area
Quotes
12
Programme
D (Training)
D (Training)
D (Training)
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
More local people trained to
continue to maintain,
manage and promote the
area's inherent beauty,
natural and built heritage
assets
Number of local people
trained and interested in
continuing the maintenance
and management of the
landscape and its heritage
increased
-
Increased capacity of
partners to offer training
opportunities to people
Increase in the number and
types of new volunteering
opportunities created
More and wider range of skills
and other training
opportunities available with
the OWLP partners
More and more diverse
volunteering opportunities
available with the OWLP
partners
Relatively low numbers of
local people involved in the
maintenance and
management of the OWLP
landscape and heritage
Loss of traditional skills, e.g.,
due to ongoing loss of
smaller, family-led farming
businesses in area
Limited training opportunities
and which are not widely
advertised
Aggregation of outcomes
(+ their related outputs)
from project Nos
Evidence/Data Sources &
Measurement tools
Which projects will deliver
outcomes directly
supporting this schemewide outcome
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
2, 3, 4, 5, 7, 10, 11, 16, 22, 23,
24
-
23
-
Volunteering opportunities, both
numbers and types, currently not
widely advertised and offer could
be widened
3, 5, 8, 10, 18, 23
-
-
Aggregation of outcomes from projects
Aggregation of outputs from projects
under ‘Training and Skills’
Feedback from participants & visitors
Testimonies from organisations
involved in the OWLP area
Surveys with locals and visitors
Quotes
Aggregation of outcomes from projects
Aggregation of outputs from projects
under ‘Training and Skills’
Testimonies from organisations
involved in the OWLP area
Aggregation of outcomes from projects
Aggregation of outputs from projects
under ‘Volunteers’
Local community and heritage groups
more actively promote and create new
volunteer opportunities
Feedback from participants & visitors
Testimonies from organisations
involved in the OWLP area
Social Media & Online Platforms
13
Programme
General
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Increased cooperation
between existing partners
[leading to more strategic
partnership working, a clear
future vision and long-term
commitment from a wide
group of partners]
Increase in positive
collaboration initiatives
between partners at all levels
and types of organisations
-
-
Although certain crossorganisational
initiatives/partnerships are in
place, improved partnership
working, especially between
local and regional/national
organisations, as well as
between public and private
sectors is deemed necessary
OWLP landscape crossing 2
counties, five districts and 29
parishes, thereby so far
resulting in a general lack of
joint initiatives
Aggregation of outcomes
(+ their related outputs)
from project Nos
Evidence/Data Sources &
Measurement tools
Which projects will deliver
outcomes directly
supporting this schemewide outcome
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
2, 3, 4, 9, 11, 12, 14, 16, 17,
19, 20, 21, 23, 24
-
-
-
Aggregation of outcomes from projects
Testimonies from organisations
involved in the OWLP area
Clear joint vision for the OWLP
landscape taken shape
Legacy plans for the OWLP landscape
supported by a wide range and types of
organisations
Clear dedication for continuation of
partnership working post OWLPscheme
Workshops/Conferences/etc
Photographs and Videos
Quotes
14
Programme
General
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
The OWLP landscape area
recognised and promoted as
a distinctive visitor and local
destination
-
Local, regional and
national media, as well as
local, regional and
national tourism
organisations show a
marked increase in
positive referrals to the
OWLP landscape
A more coordinated
approach to the
destination marketing of
the OWLP area
-
More activities taking
place at all access hubs in
OWLP area
Increase in people finding
the access hubs & their
facilities improved
Increase in cross-hub
cooperation, with active
referral between sites
-
-
General
Strengthened and promoted
major and minor ‘access
hubs’ along the OWLP area
-
-
-
-
-
-
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
Very low levels of promotion
of the OWLP area and the
local character and
distinctiveness
Non-existing unified vision
for and promotion/
marketing of the OWLP
landscape
Lack of coherent tourism
promotion
Lack of clearly defined
identity for the OWLP
landscape
1, 4, 6, 7, 8, 11, 16, 20, 24
General lack of crossorganisational/cross-‘hub’
promotion and mutual ‘hub’
strengthening
Existing ‘hubs’ often
considered having
inadequate basic facilities
such as toilets, cafes and
interpretation
6, 11, 12, 18, 19, 20
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
-
-
-
-
Aggregation of outcomes from projects
Clear joint vision for the destination
marketing and visitor management for
the OWLP landscape taken shape
Testimonies from organisations
involved in the OWLP area
Feedback from participants & visitors:
e.g., recognition of increased identity
for the OWLP area
Surveys with locals and visitors
Quotes
‘Before and After’ Photographs
Videos
Press Items
Social Media & Online Platforms
Brand development
Competitions
Aggregation of outcomes from projects
Testimonies from organisations
involved with hubs in the OWLP area:
e.g., increase in numbers and levels of
appreciation of visitors
Feedback from participants & visitors
Surveys with locals and visitors
‘Before and After’ Photographs
Videos
Press Items
Social Media & Online Platforms
Brand development
15
Programme
General
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Greater engagement with
local heritage by schools,
colleges and adult education
providers
-
-
-
-
Schools, colleges and
adult education providers
having shown an
increasing interest in the
OWLP landscape and
heritage
An increase in
educational visits to
OWLP nature reserves
and heritage attractions,
including OWLP-related
museums in the wider
area
Educational resources
created as part of OWLP
projects – created in
close cooperation with
teachers - having been
adopted and being used
by educational providers
in and around the OWLP
area
-
-
Relatively low levels of
incorporation of local
heritage in education in the
area
Limited range of educational
resources available that
focus on the heritage of the
OWLP area
A major gap in knowledge
and awareness of the local
history and heritage with
younger generations (under
40s) compared to the older
generations
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
4, 13, 15, 17, 18, 22
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
-
Aggregation of outcomes from projects
Aggregation of outputs from projects
under ‘Participation’
Testimonies from organisations
involved in the OWLP area
Incorporation of OWLP heritage
information in curriculum
Increase in focus on OWLP heritage in
adult education in area
Quotes
Photographs and Videos
16
Programme
General
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
An improved sense of
identity and stronger
community cohesion
-
-
-
-
General
Enhanced the quality of life
and well-being of
communities
-
-
A majority of
respondents agreeing
that the OWLP area and
its communities have a
distinct identity
A majority of
respondents declaring
that the OWLP scheme
has helped bring
communities closer
together
A number of people
expressing that the OWLP
scheme has made a
difference to their
personal lives
A number of people
expressing that the OWLP
scheme has enhanced the
quality of life or wellbeing of their community
A number of people
declaring that their
participation in OWLP
projects has been an
enriching experience
-
Relatively low levels of pride
and ‘sense of belonging’ to
the landscape – came out of
CACRE’s Access & Audience
work 2013
Perceived threats from
newcomers and migrant
communities changing the
make-up of the population in
the local settlements
High levels of deprivation in
communities in parts of the
OWLP area – came out of
CACRE’s Access & Audience work
2013
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
1, 4, 8, 11, 15, 16, 19, 20
-
Aggregation of outcomes from projects
Feedback from participants & visitors
Surveys with locals and visitors
Quotes
Press Items
Brand development
Competitions
5, 18, 22
-
Aggregation of outcomes from projects
Feedback from participants & visitors
Surveys with locals and visitors
Quotes
17
Programme
General
General
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Increased community
empowerment to manage
local heritage in future
-
-
Increase in the number of
people working or earning a
living from the local heritage
More people having
joined existing volunteer
groups
Active community/
volunteer groups in the
OWLP area reporting that
they feel more
empowered to take on
responsibilities for
continued maintenance
and management in the
OWLP area
Community networks
strengthened and
supported
An Increase in the number of
people working locally or
earning a living directly or
indirectly from the local
heritage
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
Relatively low levels of
community input into the
management and
maintenance of the OWLP
area
General perceived view of
organisations working in
OWLP area as giving the
communities’ benefits a low
priority
1, 2, 3, 4, 9, 10, 12, 18, 19, 23,
24, 25
-
Aggregation of outcomes from projects
Feedback from participants & visitors
Surveys with locals and visitors
Quotes
Press Items
Heritage/leisure/tourism
industries generally small-scale,
undeveloped and working in
isolation in most parts of the
OWLP area – came out of
CACRE’s Access & Audience work
2013
None (although intended as
an indirect result from project
24)
-
Aggregation of outputs from projects
under ‘Jobs created’: jobs created as
part of OWLP scheme, as well as any
associated initiatives
Testimonies from organisations
involved in the OWLP area
Information gathered from tourismrelated businesses
Quotes
Photographs and Videos
Press Items
-
-
18
Programme
General
Scheme-wide Outcome
(Outcome) Indicator
Baseline data
What we are trying to
achieve through the
scheme
What it is that will show
us whether and how we
have reached our desired
outcome/change (our
‘targets’)
What the situation is at the
start (March 2014) - which
also shows why there is a
need to address this – and
which will also be collected at
the end of the scheme to
show the ‘distance travelled’
Increased spending in the
local area linked to heritage
-
-
-
Increased spending in the
local area linked to
heritage
Increase in cooperation
between tourism
businesses and
organisations involved in
the promotion of the
OWLP landscape leading
to mutually beneficial
financial rewards
-
-
Lack of developed
tourism/heritage industry in
the OWLP area
Lack of sufficient and varied
tourism attractions &
amenities in the area
Relatively low levels of
tourism-related income
generated in the area
Aggregation of outcomes
(+ their related outputs)
from project Nos
Which projects will deliver
outcomes directly
supporting this schemewide outcome
11, 12, 19, 24
Evidence/Data Sources &
Measurement tools
What Methods and Sources we will be
using to collect the necessary
evidence/ quantitative and qualitative
data to show the ‘journey travelled’
and the benefits/outcomes achieved
-
-
Aggregation of outcomes from projects
Information gathered from tourismrelated businesses and partners with
tourism-related income site (e.g. WWT
Welney): visitor data, e.g., increase in
visitors and length of stay noticed
Information gathered from Tourist
Boards at DC level
Feedback from participants & visitors
Surveys with locals and visitors
Photographs and Videos
Quotes
Press Items
19