Publishing Guide
Congratulations on your decision to use The New Business Kit (NBK). Please
read this document in its entirety before publishing.
CreateSpace print-on-demand allows you to produce an attention-getting book
efficiently and cost effectively (As low as $2.15 per copy with no minimum
orders).
Remember you have the rights to reproduce the NBK and certain protections
exist.
To tailor the NBK to your firm there are a number of areas you need to
customize.
STEP 1: CUSTOMIZE YOUR FIRM INFORMATION
Insert your firm's logo. Make sure your logo looks good in black and white.
Alternatively you can print your book in full color for an additional fee.
Insert your firm's contact details. Edit the footer.
HINT: To quickly convert to your firm's details do a replace all. From the home
Ribbon (in Word 2007), click on Replace | Replace what: Frederiksen-Crawford
CPAs | Replace with: Your Firm Name | Replace All
HINT: Before you finalize your NBK it might be worthwhile searching for the
following Frederiksen-Crawford CPAs related terms:
The New Business Kit Publishing Guide






Frederiksen
Crawford
415-927-1040
415-924-3105
frederiksen.com
Marin County
STEP 2: CUSTOMIZE YOUR STATE TAX INFORMATION
The State of California is referred to in various chapters. To help you identify
all the California references, they will appear in red type in the word document
file.
California Users: Change the red type to black.
Non-California Users: Substitute the name of your state and the applicable
information such as form numbers and state websites.
HINT: To help highlight ALL California references, click on Find | Enter
California in the box and select Highlight All in the Reading Highlight drop
down box.
For California firms only, 2020 Group USA offers a Content Customization service
for an additional $100 ($150 non-members), which includes the delivery of the
print ready .pdf document. See the order form on the final page.
NOTE: Be careful not to change the formatting of the headings of the book.
Designated headings are required when creating the Table of Contents - See
Step 4.
STEP 3: MAKE ANY OTHER ADDITIONS
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The New Business Kit Publishing Guide
For example some firms like to add to the "how we can help" sections.
STEP 4: UPDATE THE TABLE OF CONTENTS
To update the TOC right click the current TOC, and click Update Field |
Update All Fields.
NOTE: This may affect the capitalization of the TOC. To return everything to
Upper Caps, highlight the TOC and press Shift F3.
NOTE: Make sure ALL Chapter title pages are on odd page numbers for
formatting purposes. You may need to insert page breaks if you have made
significant edits to the content.
STEP 5: CHOOSE A NAME FOR YOUR BOOK
Use the name Successful Business Kit, or be as locally specific as possible.
For example:
West Texas Business Guide
Business Guide for Vermont Entrepreneurs
Chicagoland Business Starter Pack
www.2020groupUSA.com
The New Business Kit Publishing Guide
STEP 6: CREATE A PRINT READY .PDF
Create your print ready .pdf using your Adobe print driver (via the print menu).
Click on PROPERTIES and under the Adobe PDF Settings tab click on ADD a
new Adobe PDF Page Size. Create a new size called NBK with the dimensions
of 7 inches wide by 10 inches high.
Proceed as normal to create a pdf.
STEP 7:
COVER DESIGN
Download the “New Business Kit Cover” file. You will need Adobe Illustrator or
a graphic designer with Adobe Illustrator to make changes to the cover of
the book.
Update your firm logo, contact details and title (if you've changed it). Do not
change the font size on the spine title!
2020 Group USA offers a Cover Customization service for an additional
$100 ($150 non-members) which includes the delivery of a print ready .pdf
document.
We will:
 Insert your logo
 Update contact details
 Update the title (if required),
 Change the picture (if desired)
 Change the back page verbiage (if desired)
See final page for order page.
The cover of book file is specific for the 130 page NBK as it is currently.
If you increase the size of the book with additional content, the cover
may need additional resizing.
Create a print ready .pdf file.
STEP 7:
UPLOAD YOUR FILES TO WWW.CREATESPACE.COM
Create an account at www.createspace.com
Click on Add New Title and follow the steps outlined.
When prompted for the Primary Author enter 2020 Group USA. As this is
license to reproduce, any other authors would be a violation of our copyright.
To enter your details, on the same page, look for the Add Contributors
section. From the drop down menu choose Contributions by and enter
www.2020groupUSA.com
The New Business Kit Publishing Guide
your name.
Title: The New Business Kit
Primary Author: 2020 Group USA
Contributions by: Enter partner names
Subtitle: A Guide to Financial, Tax & Accounting
Considerations of Starting a New Business
Important Specifications
Size: 7 inches wide x 10 inches high
Page Count: Approximately 130
An ISBN will be automatically assigned by Amazon.
Follow the steps outlined to complete the details and project upload.
You will be prompted to designate a sales channel, which you can decline, or
opt for Create Space eStore. Do not sell your book through these channels as
multiple accounting firms throughout the country utilize the same content.
The book is a marketing device for your business community.
Once you upload the documents, a review process takes place. You will be
emailed about any changes that must be made. Some changes are mandatory,
for example, "the spine text is too large". Other changes are suggested changes.
For example, your logo on the page 1 of the book maybe in color but you opted
for black and white printing internally. Suggested changes can be ignored.
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The New Business Kit Publishing Guide
The cover file does not meet our submission
requirements for the reason(s) listed below.
Please make any necessary adjustments to
your cover file and upload it again by
logging in to createspace.com.
The Interior file meets our submission
requirements; it is not necessary for you to
make any revisions to this file or upload it
again.
Additionally, we have noted the concerns
listed below. You may choose to move forward
with the below issues as-is; however, we
wanted to bring them to your attention.
The interior type selected for your book is
Black and White with Bleed but the interior
file does not contain bleed. Therefore, we
have updated the interior type for your book
to Black and White.
Make any changes required and order your proof.
Once the proof arrives, and you are happy with the end product, order your
copies through Createspace.
2020 Group USA offers a Createspace Publishing Service for an additional
$100 ($150 non-members) to take out the hassle of learning the creatspace
system.
We will:
 Set up your create space account
 Upload the files
 Troubleshoot any errors
 Order your proof
www.2020groupUSA.com
The New Business Kit Publishing Guide
The New Business Kit Customization Services
Content Customization - California Firms Only
Members
NonMembers
$100
$195
$100
$195
$100
$195
We will update the internal content according to your
specifications. We will:
 Insert your logo
 Insert your contact details
 Update the welcome letter
 Insert additional chapters (if desired). Please note
due to a change in specifications, the Cover
customization is also required.
 Deliver a print ready PDF for you to upload to
createspace.com
Cover Customization
We will:
 Insert your logo (.eps, .ai., .jpeg files)
 Insert your contact details
 Change the cover image (if desired)
 Update the back page content
 Deliver a print ready PDF for you to upload to
createspace.com
CreateSpace Publishing System Setup
We will:
 Create your account
 Upload your files
 Troubleshoot any issues
 Order your proof
All customizations include two (2) proof revisions. Additional revisions will require the
purchase of an additional customization package.
Please charge my credit card a total of
$
Name on card
Card number
Billing address
Expiry
State
$
ZIP
Phone
Email Address
Please email this form to info@2020groupusa.com, fax it to (415) 924-3105
or mail it to 5768 Paradise drive, Second Floor, Corte Madera, CA 94925.
Upon receipt you will be contacted by 2020 with further instructions regarding
file requirements.
Questions? Please call 800-788-0190
www.2020groupUSA.com