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The Founding Wines of Europe is a team of Top Brands from Europe, like France,
Italy, Spain and Portugal. We want to promote together the uniqueness of our Family origin European wines, as we believe they have many things in common that make them different.
Our shared values are around terroir, legacy, lifestyle and innovation.
Our Club was created by the SIAL Group to promote innovative ideas in wines, all over the world.
We chose China for this new visit because it is the future of the wine world, both as a leading producing country as a growing consumer market for our brands.
This time we came with our "Trend Book" to illustrate the creativity of our brands. Our roots give us wings...
We are confident that the Chinese producers, gatekeepers and consumers will appreciate our values and wish to develop long term relations with our wineries and our brands.
We are renowned brands from highly recognized European wine regions:

We come from France, Spain, Italy and Portugal:
France: Piper Heidsieck (Champagne), Ampelidae (Loire Valley) and Château de
Berne (Provence)
Italy : Casa Vinicola Zonin
Portugal: Sogrape
Spain : Bodegas Ysios & Campo Viejo, Enate and Marqu és de Riscal
It is an open group and we will be joined by other European brands who share our values
1) Terroir
- Our wines express the identity of their soil, their climate and the legacy of men.
- 100% of our grapes come from the wine region and the vineyard claimed on the label
- 100% of the wine is from the year mentioned on the label
- Some of our vineyards are classified by UNESCO as parts of our World Cultural
Heritage, such as Douro and Champagne.
2) Legacy
- All our wines have been founded; most are still owned and run by families who want to transmit their heritage, their secrets and skills to the following generations.
- Our producers care for the future and believe in a sustainable approach.
- Our brands were often established for centuries
3) Lifestyle
- Our wines are not only drinks. They evoke châteaux, architecture, landscapes, inspire lifestyle and dolce vita.
- Our Châteaux were built centuries ago and offer testimonies of our rich history:
(Castello d'Albola in XIth Century
, Château de Marigny in XVIIIth Century...)
- We sometimes ask the greatest architects in the World to build our new wineries:
(Frank Gehry in Marqu és de Riscal and Calatrava in Ysios)

- We believe in hospitality (Relais & Ch âteaux in Berne, Zonin museum of Agriculture
Civilisation , Hôtel Marqués de Riscal...)
4) Innovation
- We adapt our wines to new consumption trends without forgetting our roots
(organic wines by Ampelidae…) and create wines for moments (The Beach
Club by Château de Berne, Sandeman by Sogrape…)
- Art has a key place in our inspiration to propose visionary products (Piper
Heidsieck partenership with Louboutin, Jean-Paul Gautier or Fabergé), out-ofthe box bottles shapes (Château de Berne, Mateus) or labels (Campo Viejo,
Zonin, Ampelidae, Marqués de Riscal or Enate)
- We consider the discovery of our vineyards is essential to live the “Founding
Wines experience”. For this reason, we open our doors to visitors and propose exceptional discoveries (Marqués de Riscal, the bodega Ysios, Enate and
Campo Viejo Wineries, “Gastronomy Experience with Zonin…)
- Our consumers are our new ambassadors. They have the opportunity to discuss with our winemakers or share their experiences to enrich the community experiences.