Visitor targets exceeded at The Beautiful South
Wines of Argentina, Wines of Chile and Wines of South Africa are pleased to announce that the
target for visitors at The Beautiful South tasting, held on 11th and 12th September at Olympia London,
has been exceeded. The total number of attendees over the two days was 1,140, with 168 of those
visiting on both days. The organisers had hoped to attract 1,000 visitors, which would have been an
uplift of 43 per cent on what any one generic body would achieve alone.
Of the attendees, 40 per cent were from London and the event attracted 10 per cent of its visitors
from across Europe. Guests were also brought from key export markets such as the United States
and Canada. Visitors came from all sectors, covering on-trade, independent merchants, wholesalers,
mail-order, multiple grocers/specialists and media. Buyers from major UK retailers such as M&S,
Morrisons, Tesco, Co-operative Group, Waitrose, Sainsbury’s, Majestic, Oddbins and Wholefoods
attended the event, alongside European companies such as Systembolaget.
Commenting on the tasting a spokesperson for The Beautiful South said: “The spirit of collaboration
that brought this event to fruition and met the trade’s request for generics to work together will
continue in 2014, with a series of seminars at Prowein, under the banner of The Beautiful South and
a London event in September. We are in the process of researching with visitors and exhibitors to
make the event even better in the future and we aim to attract more visitors from Europe next year,
with specific campaigns in key markets.”
Dates for the 2014 event are 10th and 11th September, and the venue will remain Olympia Central,
Level 2.
-ends18th September 2013
For further information please contact:
Jo Wehring, Wines of South Africa, jo@winesofsa.com 020 8405 6442
Michael Cox, Wines of Chile, michael@winesofchile.org.uk 07785 291 503
Anita Jackson, Wines of Chile, anita@winesofchile.org.uk 07747 615 976
Andrew Maidment, Wines of Argentina, amaidment@winesofargentina.com 07807 077 824