Branding Checklist - Mandatory elements - E

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Branding Checklist - Mandatory elements
Print out the checklist below to help ensure that Strategy branding is correctly applied. Please refer to the
Branding user guide for more detailed instructions.
Item
Detail
Strategy logo
Positioning
Top right on the front of all outputs
Size
Minimum size is 65 x 15.7mm (print) or 72 pixels/inch (web)
Colour
Correct colour mode (CMYK, RGB, PMS) used
Format
Correct format (ie .eps, .jpg, .tif, .png) used
Positioning
Bottom right on the front of all outputs
Size
Minimum crest width is 20mm (print) or
Minimum crest height is 64 pixels (web)
Format
Correct format (ie .eps, .jpg, .png) used
Positioning
Bottom left on the front of all outputs
Size
DIN (Arial as substitute) 14pt bold font
Naming
National VET E-learning Strategy (Strategy)
Defined
Ensure the Strategy is defined correctly using an approved
definition
Positioning
Ensure the appropriate copyright statement is used and
positioned correctly
Option
Choose from two different copyright options
Positioning
Positioning varies depending upon type of output, an
acknowledgements section is built into all Strategy
templates - for reports, documents, case studies and
electronic resources.
Content
Amount of information included will depend upon the type of
output
Positioning
Last page/section on any outputs
Content
Generic Strategy contact details must be included; Strategy
staff can also negotiate to include their specific contact
details here, in some instances.
Positioning
Where an output or event is solely funded by the Strategy, it
must have the Strategy logo, as the dominant brand and the
DIISRTE logo.
Note: where an output or event has additional funding
contributed by other organisations, their logos can be
included but their placement must be negotiated with the
Secretariat to ensure mutual sign off.
Australian
Government
department logo
(DIISRTE)
Strategy URL
Strategy
definition
Strategy copyright
statement
Acknowledging
authors and third
party contributions
Strategy contact
information
Using the Strategy
logo with other logos
Done
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