Job Description
Post Holder:
Job Title:
Department:
Reporting to:
Campaigns Manager
Campaigns Department
Head of European Campaigns
1. OVERALL OBJECTIVE(S) OF THE POST
The purpose of this role is to help end factory farming. The main aim of the post is to achieve recognition that ending
factory farming is key to sustainable food and farming, worldwide. Compassion is a farm animal welfare organisation,
which in recent years has broadened its programme of work, campaigning to end factory farming on environmental,
human development and health grounds. Our work in this area is bracketed under the “Farmageddon Campaign.” This
role will contribute by leading, planning, communicating, coordinating and successfully implementing the Farmageddon
campaign. This is a high profile post which demands a skilled and innovative campaigns professional, capable of
inspiring team mates and key stakeholders alike in support of the campaign. The post holder will also be required to
lead campaigns on general issues of farm animal welfare.
2. POSITION IN ORGANISATION
 Reports to Head of European Campaigns
 Develops strong and effective working relationships with all members of the Campaigns team, the Fundraising
team, the Food Business team, the mainland European and International offices and coalition partners in order
to be able to plan and conduct successful public affairs campaigns.
 Develops strong relationships with third party agencies and suppliers as relevant to campaign delivery e.g.
communications agencies.
 Liaises effectively with the relevant Supporter Engagement Team staff to ensure that excellent customer
service is maintained at all times.
 Develops and nurtures good working relationships with volunteers, interns and active supporters.
 Builds and maintains good working relationships with other stakeholders (e.g. NGOs, industry representatives,
celebrities)
 Liaises with Trustees / Directors and third parties as required.
 Provides direction and supervision of volunteers in the office or during external events
3. SCOPE OF JOB
 Contribution to departmental strategic planning
 Management of large scale, cross departmental campaign
 Support delivery of Campaigns team objectives
4. DIMENSIONS & LIMITS OF AUTHORITY
 Responsible for administration and development of assigned campaign budgets.
 Responsible for provision of regular campaign reports for dissemination to other staff, directors etc. to
contribute to the Board reports, monitoring and evaluation of the assigned campaigns projects.
 May periodically manage a direct report and/or short term consultants.
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Job Description
5. PERSON SPECIFICATION
ESSENTIAL
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DESIRABLE
Knowledge
Proven track record of leading and implementing
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Proven track record of working in coalitions
successful high profile campaigns
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Good knowledge of global sustainable development
Good knowledge of national and international
issues, particularly as relates to Agriculture.
political institutions
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Fluent in at least one EU language other than
Excellent understanding of working in/with NGOs or
English
charitable organisations
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Experience of movement building in the context of
Good knowledge of the repertoire of techniques
campaigning
available for digital campaigning.
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Experience of dealing with the media
Thorough understanding of working with volunteers
 Experience of managing budgets
and supporters
 Proven track record of international campaigning
Experience of effectively managing online
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Understanding of techniques for analysing financial
communities and engaging supporters
flows in the agricultural sector.
Education / Qualifications & Training
Web based IT skills including:
Educated to degree level or equivalent in issues
relating to food security, environment, public health
 Writing for the web and for email broadcasts
and/or international institutions.
 Creating/publishing web pages using a content
management system (CMS), blogging tool, or by
Excellent IT skills including Word, Excel,
PowerPoint as a minimum
using HTML
 Familiarity with digital campaigning methods and
platforms (such as e-activist by Engaging Networks)
 Running a social media account to engage existing
and new online audiences
Skills & Abilities
A passion for campaigning
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Demonstrable interest in farm animal welfare issues
and / or a desire to know more
Highly innovative and creative, in the context of
campaigning.
 Event management
Ability to inspire and influence others, acting as the
 Media skills – radio, TV etc.
spokesperson and ‘public face’ of a campaign
 Good knowledge of successful global campaigns
Ability to work well under pressure and to deadlines  Experience of successful lobbying
Ability to lead and coordinate multi-disciplinary
 Good facilitation and negotiating skills
teams
Rounded experience as campaigner
Excellent project management skills
Excellent levels of written and spoken English
Ability to develop and communicate strong and
effective communications strategy for campaigns
Excellent presentation and public speaking skills
Good organisational and delegation skills
Strong interpersonal and communication skills, both
oral and written
Ability to analyse scientific/academic data and
formulate objective, well reasoned arguments and
messaging
Personal Qualities
Positive and confident disposition, speaking the
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Track record of leadership
truth to power and believing the world can be
changed for the better
Approachable and adaptable
Supportive of colleagues
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Job Description
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Able to take a pragmatic and solution-focussed
approach
Interest in farm animal welfare.
6. PRIMARY RESPONSIBILITIES
Essential duties and responsibilities include the following: Other duties may be assigned.
Contribution to strategic planning
 Works closely with the Head of European Campaigns and Advocacy and other members of the project groups
on the strategic planning of campaigns which enable Compassion in World Farming to achieve its five year
objectives.
 Provides effective leadership for the high profile and long term Farmageddon campaign
 Identifies effective strategies for achieving assigned campaign objectives.
 Designs campaign activity in line with the scope of the programme strategies and five year plans.
 Designs and coordinates monitoring and evaluation of assigned campaigns.
Campaign Management
 Ensures full cooperation and support from other relevant departments/offices on assigned campaigns.
 Maintains up-to-date knowledge of factory farming issues and campaigning techniques.
 Ensures the effective cross department/office information flow on assigned campaigns.
 Ensures the smooth running of the project planning process and implements appropriate Theory of Change to
meet campaign objectives
 Innovates and originates new campaigning tactics, approaches and materials
 Leads campaign implementation, drawing from a full range of campaigning methodologies and takes full
project management responsibility for the Farmageddon campaign, as well as any other campaigning areas
that might be assigned
 Manages the creation of website and social media content
 Effectively lobbies and influences policy makers and shapers in line with campaign objectives
 Acts as spokesperson for Compassion in World Farming and the Farmageddon campaign.
 Builds and maintains relationships with potential partners and delivers on coalition campaigning activity
 Remains fully briefed with regards to farm animal/factory farming developments in the assigned subject area,
in particular in relation to the impacts of factory farming on people and the planet.
 Remains up-to-date with new campaign tools and techniques through personal research and the identification
of available training courses or workshops.
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Job Description
7. ADDITIONAL TASKS
To assist with other departmental duties where necessary, as listed below:
 As part of your employment you may be required to travel anywhere within the world in order to carry out the duties
of your employment. Travel, particularly within Europe, may be required at short notice
 Due to the nature of the role, there may be a requirement to carry out some work out of office hours. This work is
to be arranged in accordance with procedures
 Take due and reasonable care of oneself and others in respect of Health & Safety at Work
 Act in accordance with the principles of Compassion in World Farming’s Ethical Policy
 In all work activities, comply with data protection legislation and Compassion in World Farming’s requirements for
the protection of personal information and the privacy of individuals
 Provide formal and informal training at the request of your line manager, senior manager or a director, on your
areas of expertise, to other members of staff, work experience students, trustees etc.
 The job description is not exhaustive and you may be asked to carry out additional tasks which are appropriate to
your job role, as required by your line manager
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