SMALL BUSINESS
Ind. 2.04 - Generate venture/product ideas to contribute to ongoing
business success.
1. The primary goal during the brainstorming process is to
A. come up with as many ideas as possible.
B. analyze each idea as it is presented.
C. rate each idea in relation to one another.
D. come up with a set number of ideas within a certain time.
2. Which of the following statements is true regarding the use of group creative-thinking
techniques to facilitate the idea-generation process:
A. The brainstorming technique usually generates the best ideas.
B. Groups are usually more effective when each member uses mind-mapping
techniques.
C. Group members most often generate new ideas by altering or building upon
another idea.
D. The Six Thinking Hats technique is generally the most effective ideageneration technique.
3. When using mind mapping to generate product ideas, you begin by writing down the
main problem or
A. market opportunity.
C. primary associations.
B. supporting facts.
D. situational analysis.
4. __________ The general direction in which people or events are moving.
5. __________ The process of generating and developing new ideas.
6. __________ Involves approaching an issue from new illogical directions and using
illogical methods to develop new ideas
7. __________ Organized, logical, and analytical thinking techniques
8. __________ Good and services that are used together
9. __________ Goods and services that are used in the place of others
A. Substitute Product
B. Lateral Thinking Methods
C. Trends
D. Ideation
E. Programmed thinking methods
F. Complimentary Goods
SMALL BUSINESS
Ind. 2.04 - Generate venture/product ideas to contribute to ongoing
business success.
1. The primary goal during the brainstorming process is to
A. come up with as many ideas as possible.
B. analyze each idea as it is presented.
C. rate each idea in relation to one another.
D. come up with a set number of ideas within a certain time.
2. Which of the following statements is true regarding the use of group creative-thinking
techniques to facilitate the idea-generation process:
A. The brainstorming technique usually generates the best ideas.
B. Groups are usually more effective when each member uses mind-mapping
techniques.
C. Group members most often generate new ideas by altering or building upon
another idea.
D. The Six Thinking Hats technique is generally the most effective ideageneration technique.
3. When using mind mapping to generate product ideas, you begin by writing down the
main problem or
A. market opportunity.
C. primary associations.
B. supporting facts.
D. situational analysis.
4. __________ The general direction in which people or events are moving.
5. __________ The process of generating and developing new ideas.
6. __________ Involves approaching an issue from new illogical directions and using
illogical methods to develop new ideas
7. __________ Organized, logical, and analytical thinking techniques
8. __________ Good and services that are used together
9. __________ Goods and services that are used in the place of others
A. Substitute Product
B. Lateral Thinking Methods
C. Trends
D. Ideation
E. Programmed thinking methods
F. Complimentary Goods