Ind. 2.06
EMPLOY ENTREPRENEURIAL DISCOVERY
STRATEGIES TO GENERATE FEASIBLE IDEAS
FOR BUSINESS VENTURES/PRODUCTS.
WHY DO COMPANIES NEED TO GENERATE NEW
IDEAS?
ENTREPRENEURS MUST
BE ABLE TO THINK
CREATIVELY!
 Solve problems
 Generate, develop, and
communicate new ideas
NEW IDEAS…..

Advantages
 More
money
 Increased creativity
 Better society
 More pleasant
working environment
 Better products and
services
 Better management
 Improvements in
productivity and
reliability

Disadvantages
 Brainstorming
sessions can be
unstructured and
quickly become out of
control
BRAINSTORMING SESSIONS…

A facilitator (leader) is
needed to keep the
group on track



Wise use of time
Encouraging
participation and
creativity
Remains objective and
flexible
WHAT QUESTIONS HELP WITH IDEA
GENERATION?
Clarifying questions – those that help ensure a full
understanding of topics; essential for all team
members to be working with common knowledge
for planning problem solving.
 Exploratory questions – emphasize possibilities
that have not yet been discussed; enhance teams
ability to find creative solutions.
 Why questions – these examine the underlying
rationale for actions, processes, or circumstances;
useful for problem solving, planning and several
other purposes.

THE CREATIVE PROBLEM SOLVING CYCLE
WHERE DO I START…..



Observe what's around
you and what's been
done before.
Ask for product ideas
from customers.
Think creatively about
pre-existing products.
ACTIVITY
 Use
the materials provided to: (note to teachers: give
students a random collection of items i.e. ribbon, plates, paper clips, forks, spoons, rubber
bands, etc.)
 Use
the information you have learned today
to brainstorm ideas to create a “new”
product
 Be prepared to share, explain and sell your
product to the class