Ind. 2.06
EMPLOY ENTREPRENEURIAL DISCOVERY
STRATEGIES TO GENERATE FEASIBLE IDEAS
FOR BUSINESS VENTURES/PRODUCTS.
WHY DO COMPANIES NEED TO GENERATE NEW
IDEAS?
ENTREPRENEURS MUST
BE ABLE TO THINK
CREATIVELY!
Solve problems
Generate, develop, and
communicate new ideas
NEW IDEAS…..
Advantages
More
money
Increased creativity
Better society
More pleasant
working environment
Better products and
services
Better management
Improvements in
productivity and
reliability
Disadvantages
Brainstorming
sessions can be
unstructured and
quickly become out of
control
BRAINSTORMING SESSIONS…
A facilitator (leader) is
needed to keep the
group on track
Wise use of time
Encouraging
participation and
creativity
Remains objective and
flexible
WHAT QUESTIONS HELP WITH IDEA
GENERATION?
Clarifying questions – those that help ensure a full
understanding of topics; essential for all team
members to be working with common knowledge
for planning problem solving.
Exploratory questions – emphasize possibilities
that have not yet been discussed; enhance teams
ability to find creative solutions.
Why questions – these examine the underlying
rationale for actions, processes, or circumstances;
useful for problem solving, planning and several
other purposes.
THE CREATIVE PROBLEM SOLVING CYCLE
WHERE DO I START…..
Observe what's around
you and what's been
done before.
Ask for product ideas
from customers.
Think creatively about
pre-existing products.
ACTIVITY
Use
the materials provided to: (note to teachers: give
students a random collection of items i.e. ribbon, plates, paper clips, forks, spoons, rubber
bands, etc.)
Use
the information you have learned today
to brainstorm ideas to create a “new”
product
Be prepared to share, explain and sell your
product to the class
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