DRAFT 01-27-2014
BSBA-MAC Co-Terminal Degree Program
Undergraduate Program Type: Bachelor of Science in Business Administration
Total Undergraduate Program Credit Hours (Including nine shared credit hours): 126
Program Description:




Students would take three graduate MAC courses to replace three of the undergraduate
courses that are free electives. These courses would be taken while the student was an
undergraduate and count toward the MAC degree.
Currently, completing both degrees separately requires 159 credits (126 for BSBA and 33 for
MAC). The co-terminal degree would require 150 credits, with 9 credits counting toward
both degrees.
Application to and acceptance into the MAC program will be open to students who have
attained at least junior standing in the BSBA program.
Students would be required to maintain a combined 3.0 GPA to be admitted to and to remain
in a co-terminal degree program.
Program Purpose: Students could complete an undergraduate Business Administration and
Marketing Analytics graduate degree in 5 to 5-1/2 years.
Program Benefits: A business administration undergraduate degree is an excellent preparation
for students who desire a career in marketing and marketing analytics. Increasingly, employers
are seeking job candidates who have acquired the quantitative, analytic, economic and
managerial skills taught in a business curriculum. The graduate curriculum complements the
business curriculum by providing in depth exposure to marketing analytics and marketing
communication. Several BSBA students have already expressed interest in a co-terminal BSBAMAC degree, and some students have enrolled in the MAC degree without the benefit of the coterminal degree designation.
Course Requirements: The new co-terminal degree would include courses currently offered in
the undergraduate business administration and graduate marketing analytics and communication
programs. No new courses would be created. There are no new facility requirements.
BSBA Courses Required
A total of 117 credit hours of undergraduate courses would be required. Nine credit hours of
MAC electives would replace three of the undergraduate courses that are free electives.
DRAFT 01-27-2014
BSBA-MAC Co-Terminal Degree Program
MAC courses required
A total of 33 credit hours would be required; however, 9 credit hours would replace three of the
undergraduate courses that are free electives. This would include:
a) 24 credit hours (8 courses) in the MAC core curriculum:
1)
2)
3)
4)
5)
6)
7)
8)
BUS 510:
BUS 550:
BUS 590:
MAC 501:
MAC 502:
MAC 503:
MAC 504:
MAC 505:
Building an Innovative and Sustainable Business
Business Analytics for Competitive Advantage
Business Innovation in the Next Economy (Integrated Capstone Course)
Insights into the Next Economy Markets
Spreadsheet Modeling
Marketing Research and Engineering
Creating, Communicating, and Delivering Customer Value
Strategic Marketing Management
b) 9 credit hours of MAC electives (3 courses).
Sample Curriculum and Program Requirements as they would appear in the
Undergraduate or Graduate Bulletin:
Semester 1
BUS 100 Introduction to Business
BUS 102 Computing Tools for Business Analysis
ECON 151 Making Strategic Decisions
in the Marketplace
MATH 151 Calculus I
CS 105 Intro to Computer Programming I
Humanities 100-level Elective
Total Hours
Credits
3
1
3
Semester 2
BUS 103 Ideation: What Are My Interests
BUS 221 Analytics for Informed Decision-Making
ECON 152 Understanding and Competing
in the Global Marketplace
Science Elective
Humanities or Social Sciences Elective
Social Sciences Elective
Total Hours
Credits
1
3
3
5
2
3
17
3
3
3
16
DRAFT 01-27-2014
BSBA-MAC Co-Terminal Degree Program
Semester 3
BUS 104 Needs Analysis and Opportunity Analysis
Aligned with My Interests
BUS 211 Measuring and Assessing Entity
Financial Performance
BUS 301 Designing and Structuring the Organization
for Strategic Decision-Making
Science Elective
Science Elective
Humanities Elective (300+)
Total Hours
Credits
1
Semester 4
BUS 203 Identification and Evaluation of
Prospective Consumers
BUS 212 Managerial Decision-Making and Control
BUS 305 Contemporary Design of Business
Processes and Business Models
BUS 341 Business Law for Entrepreneurs
in the Modern Global Economy
BUS 351 Elective Financial Decision-Making
Science Elective
Total Hours
Credits
1
Semester 5
BUS 204 Identification and Evaluation of
Competitive Advantage
BUS 321 Quantitative Models for Elective
Decision-Making
BUS 361 Entrepreneurial Thinking and Practice in
a Complex Organization
BUS 371 Strategies for Reaching New Markets
Specialization Elective*
Social Sciences Elective
Total Hours
Credits
1
Semester 6
Credits
BUS 304 Financial Valuation: How Much
is it Worth?
BUS 467 Managing Entrepreneurial
Enterprise and the Global Marketplace
Specialization Elective*
Specialization Elective*
IPRO Elective I**
Humanities Elective (300+)
Total Hours
3
3
3
3
3
16
3
3
3
3
3
16
3
3
3
3
3
16
1
3
3
3
3
3
16
DRAFT 01-27-2014
BSBA-MAC Co-Terminal Degree Program
Semester 7
BUS 403 Developing a Strategically Competitive
Business Plan
BUS 468 Creating and Managing the Sustainable
Entrepreneurial Enterprise
IPRO Elective II**
Specialization Elective*
Social Sciences Elective (300+)
BUS 510: Building an Innovative & Sustainable Business
Total Hours
Credits
1
Semester 8
Credits
BUS 404 Selling Your Business Plan
BUS 480 Strategic Management and Design
Thinking for the Next Economy
Specialization Elective*
BUS 550: Business Analytics for Competitive Advantage
MAC 501: Insights into the Next Economy Markets
Total Hours
Semester 9
MAC 502: Spreadsheet Modeling
MAC 503: Marketing Research and Engineering
MAC 504: Creating, Communicating and Delivering
Customer Value
MAC 505: Strategic Marketing Managements
Total Hours
Semester 10
MAC Electives (Three courses, nine credit hours)
BUS 590: Business Innovation in the Next Economy
Total Hours
GRAND TOTAL
3
3
3
3
3
16
1
3
3
3
3
13
Credits
3
3
3
3
12
Credits
9
3
12
150
DRAFT 01-27-2014
BSBA-MAC Co-Terminal Degree Program
Competitive Programs: This would be a unique program. We have not located other similar
programs.
Market Analysis: We have not conducted a market analysis. However, a business
administration undergraduate degree is an excellent preparation for students who desire a career
in marketing and marketing analytics. Increasingly, employers are seeking job candidates who
have acquired the quantitative, analytic, economic and managerial skills taught in a business
curriculum. The graduate curriculum complements the business curriculum by providing in depth
exposure to marketing analytics and marketing communication. Several BSBA students have
already expressed interest in a co-terminal BSBA-MAC degree, and some students have enrolled
in the MAC degree without the benefit of the co-terminal degree designation.
Marketing and Advertising: The Stuart School of Business would work closely with the
Undergraduate College to develop recruitment and marketing strategies to promote the new
degree to prospective applicants. The undergraduate business administration student advisors
would promote the program to currently enrolled students. Finally, the Stuart School of Business
would promote the new program in all Stuart marketing materials and on the Stuart website.
Enrollment Estimates: We estimate 6-9 students over the first three years (2-3 per year). The
numbers would likely increase with recruitment efforts. This estimate is based on the fact that
current students have expressed interest such a co-terminal degree.
Retention Estimates: We expect to retain all enrolled students. Our experience with MPA and
MSF students who have taken a combined BSBA-graduate degree, without the benefit of a coterminal degree, have all completed their graduates studies.
Economic Analysis: The BSBA/MAC co-terminal degree program will be managed by current
faculty and staff. The program will require no new faculty members, administrative support staff,
nor any additional facility costs. In sum, the program will not incur any new costs.
DRAFT 01-27-2014
BSBA-MAC Co-Terminal Degree Program
Program Overview: Currently, completing the BSBA and MAC degrees separately requires 159
credits (126 for BSBA and 33 for MAC). The co-terminal degree would require 150 credits,
with 9 credits counting toward both degrees. Students would take three graduate MAC courses
to replace three of the undergraduate courses that are free electives. These courses would be
taken while the student was an undergraduate and count toward the MAC degree.
Program Purpose: Students could complete an undergraduate Business Administration and
Master of Science in Marketing Analytics and Communication graduate degree in 5 to 5-1/2
years, saving both time and money while significantly enhancing their employment prospects.
Program Justification: A business administration undergraduate degree is an excellent
preparation for students who desire a career in marketing and marketing analytics. Increasingly,
employers are seeking job candidates who have acquired the quantitative, analytic, economic and
managerial skills taught in a business curriculum. The graduate curriculum complements the
business curriculum by providing in depth exposure to marketing analytics and marketing
communication. Several BSBA students have already expressed interest in a co-terminal BSBAMAC degree, and some students have enrolled in the MAC degree without the benefit of the coterminal degree designation.
We estimate that 2-3 students would enroll in the program each year.
Program Resources: The current faculty and administrative support of the BSBA and MAC
programs would provide the personnel required to implement the co-terminal BSBA-MAC
degree.
There will be no facility changes required.
There would be no need for any additional faculty or support staff.
BSBA Faculty and MAC Faculty:
 Professors : S. Balasubramanian, J. Bilson, M. Erramilli, E. Geisler, J. Goldhar, M. Hassan,
H. Kahalas, M. Ong, K. Tourk
 Associate Professors: M. Bariff, N. Khalili, J. Liao
 Assistant Professors: S. Anand, W. Ashton, L. Cai, A. Chakravarti, R. Cooper, E. DurangoCohen, Y. Fang, S. Kang, D. Richardson, N. Sabbaghi, J. Sun, B. Van Vliet, L. Wagman, H.
Wang, T. Wu
 Clinical Professor: J. Twombly
 Clinical Associate Professor: C. Hamilton
 Clinical Assistant Professor; D. Ehrlich
 Industry Professor: M. Gorham
 Industry Associate Professor: R. Ramanan
 Senior Lecturers: S. Bredine, R. Calia, T. Cooper, S. Peters, M. Rybak, S. Weiss
 Instructor: G. Chaudoin
 Faculty Emeritus: T. Calero, J. Chung, T. Knowles, S. Smith, N. Thomopoulos
DRAFT 01-27-2014
BSBA-MAC Co-Terminal Degree Program
Program Description
a) Detailed Degree Requirements
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
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The minimum number of credit hours: 150
No thesis is required
Project courses are required for the business component (undergraduate) but not for the MAC
component.
There is no comprehensive exam requirement
Required Courses
Bachelor of Science in Business Administration
Required Courses
Business Requirements:
Credit Hours
48
BUS 100, 211, 212, 221, 301, 305, 321, 341, 351, 361, 371, 467,
468, 480, ECON 151, 152
Project Courses
8
BUS 102, 103, 104, 203, 204, 304, 403, 404
Specialization Courses
Mathematics Requirements
15
5
MATH 151 or (MATH 148 and MATH 149)*
Science Requirements
12
Humanities and Social Science Requirements
21
Computer Science Requirement
CS 105 or CS 110
2
Interprofessional Projects
6
Strongly recommended one IPRO elective to be IPRO 397 or an entrepreneurial IPRO.
Free Electives (Would take 3 MAC courses)
Total Hours
 Students who take MATH 148/149 instead of MATH 151 will take an additional four credit
hours to complete the co-terminal degree program.
9
126
DRAFT 01-27-2014
BSBA-MAC Co-Terminal Degree Program
Master of Science in Marketing Analytics and Communication
Required courses
Each course is for 3 credit hours:
1)
2)
3)
4)
5)
6)
7)
8)
BUS 510:
BUS 550:
BUS 590:
MAC 501:
MAC 502:
MAC 503:
MAC 504:
MAC 505:
24
Building an Innovative and Sustainable Business
Business Analytics for Competitive Advantage
Business Innovation in the Next Economy (Integrated Capstone Course)
Insights into the Next Economy Markets
Spreadsheet Modeling
Marketing Research and Engineering
Creating, Communicating, and Delivering Customer Value
Strategic Marketing Management
Students also take three Elective Courses (3 credit hours per course)
15
MAC Elective Courses:






MAC 513:
MAC 515:
MAC 516:
MAC 521:
MAC 522:
MAC 523:
Managing Sustainable Brands
Database & Direct Marketing
Social Media Marketing Strategy
Qualitative & Survey Research Methods in Business
Predictive Analytics
Social Media Marketing Analytics
Total Credit Hours
33
b) Admission Criteria for the Program


Application to and acceptance into the MAC program will be open to enrolled BSBA
students who have attained at least junior standing in the BSBA program.
Students would be required to maintain a combined 3.0 GPA to be admitted to and to remain
in a co-terminal degree program.
Timeline and Schedule
 If approved, the BSBA/MAC co-terminal degree would be effective in the 2014-2015
academic year.
Description of Courses shared between Undergraduate and Graduate Programs



No required courses would be shared between the two programs. Undergraduate business
administration students would take 3 MAC courses in lieu of free electives that would count
toward the co-terminal degree.
No elective courses would be shared between the two programs.
Substitutions or exceptions would be at the discretion of the respective Program Directors.