18 August 2014
Dear Mr Bowler
Due to the club’s recent announcement regarding ticket prices for our Capital 1 fixture against
Bolton, Sandbach Travelling Alex thought it was necessary to contact you to get a clubs understanding on how the pricing structure was agreed between the two clubs. We understand both clubs do need to agree a price, but considering both clubs agreed between £10-£12 in the first round of the competition, the price of this fixture seems very expensive.
We have done some research into ticket prices for the second round based on the 8 league 1 teams who have home fixtures. Please see the chart (on the following page) which explains our findings, which are explained below.
Adult
Capital Cup
R2
League
Child 12-16
Capital Cup
R2
League
Reduction % from league from league price price
(Adult (Child
Ticket)
Reduction %
Ticket)

Bradford V Leeds
Crewe V Bolton
Gillingham V
Newcastle
MK Dons V Man Utd
Port Vale V Cardiff
Scunthorpe V Reading
Swindon V Brighton
Walsall V Crystal
Palace
£20.00
£17.50
£20.00
£20.00
£12.00
£10.00
£12.00
£12.00
£20.00
£22.00
£24.00
£20.00
£25.00
£20.00
£23.00
£22.50
£12.00
£7.50
£10.00
£6.00
£1.00
£1.00
£5.00
£6.00
£12.00
£10.50
£12.00
£6.00
£13.00
£9.00
£12.00
£10.50
0%
20%
17%
0%
52%
50%
48%
47%
MK Dons (who entertain Manchester United) and Bradford City (who have a derby clash against
Leeds United) are the only teams who have no reduction in ticket prices. Gillingham even have a
17% reduction, but they do entertain premier league opposition in Newcastle United.
0%
27%
17%
0%
92%
89%
58%
43%
Games similar to ours are Port Vale v Cardiff, Scunthorpe v Reading and Swindon v Brighton. In all 3 instances, tickets prices for adults are at least £10 cheaper and in two of the fixtures Port Vale and
Scunthorpe are charging just £1 for kids while Swindon are charging just £5, this means in all 3 instances you can buy 1 adult and 1 child ticket cheaper than you can buy 1 adult ticket at Crewe.
The other tie, Walsall who are entertaining premier league Crystal Palace, are charging cheaper prices then ourselves.
When you compare the 4 teams with similar games to ourselves, (Port Vale, Scunthorpe, Swindon and Walsall) the reduction in price for the Capital 1 Cup for an adult ticket is between 47-52% compared with our 20% and for Under 18s between 43-92% cheaper compared with out 27%.
We would appreciate your thoughts on this matter and look forward to hearing from you in due course.
Yours Faithfully

Scott Kynnersley
Sandbach Travelling Alex