Newsletter for the Members of the AMA
Global Marketing Special Interest Group
Welcome to the February 2014 AMA Global Marketing SIG's monthly E-News.
Board Members
In this AMA Global Marketing SIG newsletter, you will find:
Chairperson
Call for E-News
Frank Franzak
Virginia Commonwealth
University
fjfranza@vcu.edu
Chair-Elect
vacant
Vice-Chair Membership,
Awards, Recognition
William Lundstrom
Cleveland State University
w.lundstrom@csuohio.edu
Upcoming Conferences
Call for Papers for Journal Special Issues
Research & Teaching Support
Latest Marketing Awards
Vice Chair, Communication
Ruediger Kaufmann
Nicosia University
kaufmann.r@unic.ac.cy
Doctoral Student Liaison
Annie Cui Peng
West Virginia University
annie.cui@mail.wvu.edu
Conference Liaison
Michael R. Czinkota
Georgetown University
czinkotm@georgetown.edu
Conference Liaison
Constantine S. Katsikeas
Leeds University
buscsk@leeds.ac.uk
Conference Liaison
Camille P. Schuster
Cal State San Marcos
cpschuster@yahoo.com
Webmaster, Research Issues
Coordinator
David Griffith
Lehigh University
david.a.griffith@lehigh.edu
Treasurer
Vacant
Immediate Past Chair
Esra Genturck
Ozyegin University
Esra.Gencturk@ozyegin.edu.tr
Caveat: New Design of E-News and Request for News
The AMA Global Marketing SIG is revamping its E-News to
provide information ‘From Members to Members’. The intention is
to share announcements of exciting developments, get to know
each other better, and to promote more interaction and
networking. We will be contacting you via email each month,
asking you to provide us with interesting news about you and
what is going on in your global life. Your reply, which should take
less than 5 minutes and about 12 words or less, can include:
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changes as to your job/affiliation
awards you have received
books published
retirements
notice that someone in our field has passed away
etc.
Institution related news can include
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Innovative Programs you are working on
Newly created Centers and/or Institutes
Awards/Grants
Symposium you are holding, guest visits
Others…
E-News will also provide links to upcoming events, special issues,
and recent publications that define our field. If you have content
of this type, you can get it to Global Marketing SIG members by
sending the web link to Rudi Kaufmann at Kaufmann.r@unic.ac.cy.
Upcoming Conferences
NSU Annual Conference on International Business and Contemporary
Issues in Business
To be held: 08 - 10 October 2014, Alex Johnson Hotel, Rapid City, S.D.
NSU's annual international business conference, established in 1994, is targeted to global thought leaders
in international management, marketing, economics, finance and other international issues. It's designed
to encourage sharing and discussion of ideas that strengthen a spirit of global cooperation and
collaboration. The conference is hosted by the Northern State University Center of Excellence in
International Business and Entrepreneurship.
Call for papers: Ι. Abstracts
II. Competitive Papers
Submission Deadline: 01 July 2014
For more info please click here: http://www.northern.edu/academics/Pages/ceib/conference.aspx
14th International Marketing Trends Conference
To be held: January 23-24 2015, ESCP Europe Campus Paris, Paris, France
We are pleased to invite you to submit a proposal (abstract) for the14th International Marketing Trends
Conference which will take place in Paris (France) on January 23-24 2015. Please note that the
International Marketing Trends Conference proceedings all have an ISBN number and are indexed by the
Google Scholar database and that a selection of the best conference papers of your country will be
considered to be published in the Journal of Marketing Trends which is indexed by the EBSCO database.
Call for papers: Ι. Full Papers
II. Abstracts
Submission Deadline: 03 May 2014
For more info please click here: http://www.marketing-trends-congress.com/content/conference-2015-0
Call for Papers for Journal Special Issues
Journal of International Marketing
Special issue theme: International Marketing Strategy and Performance
Submission Deadline: March 34, 2014
Questions should be directed to: Constantine S. Katsikeas, Editor-in-Chief, Journal of International
Marketing
The purpose of the Special Issue is to provide an avenue for examining contemporary developments in
the way in which firms choose to compete in international markets, the nature of their international
marketing strategies, and their impact on performance. Manuscripts may be conceptual or empirical. All
manuscripts should have clear relevance to international marketing managers. Possible topics include, but
are not limited to:
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Drivers and performance effects of global marketing strategy standardization
Resources and capabilities driving sustainable marketing strategies and performance in
international operations
Internal and external factors moderating, or otherwise fitting, the relationship between global
marketing strategy and performance
Antecedents and performance consequences of international marketing strategies of emerging
market firms
Environmental and marketing capabilities affecting firms’ sustainable marketing practices, brand
image, and performance in international market operations
Macro- and micro-environmental factors determining marketing strategy fit and its impact on
performance in international operations
The role of cultural differences in influencing relationships of competitive strategy, marketing
strategy, and performance in global market operations
Organizational factors affecting green product strategies and the performance of exporting firms
International marketing capabilities and their drivers and performance consequences
Case studies of the challenges facing companies to design and implement winning marketing
strategies in international markets
Drivers and performance outcomes of global branding strategy standardization of multinationals
from emerging markets
Environmental factors that influence the deployment of environmentally friendly marketing
strategies and their impact on performance in international markets
The role of learning processes (e.g., exploration versus exploitation) in achieving superior
marketing performance in international markets
How firms benefit from absorptive capacity (i.e., potential and realized) to achieve enhanced
marketing performance in international operations
Read more:
http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%
20of%20International%20Marketing/jim-call-for-papers-strategy.aspx
International Marketing Review
Special issue theme: Call for papers - Corporate Social Responsibility and International Marketing
Submission Deadline: March 31, 2014
Guest editors: Pervez N. Ghauri, King’s College London, United Kingdom
Byung Il Park, Hankuk University of Foreign Studies, South Korea
Chang Hoon Oh, Simon Fraser University, Canada
The aim of this special issue is to bring together theoretical and empirical advancements connecting CSR
and international marketing issues. We seek both theoretical and empirical papers that may address, but
are not limited to, the following list of potential research questions:
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Do international marketers' CSR practices function as a catalyst enhancing international
competitiveness and organizational performance in foreign markets?
Does good corporate image derived from CSR practices play a pivotal role in acquiring local
market information and eventually improving competitiveness in international markets?
What are the motivations for CSR practices in foreign markets? Is there any particular
relationship between the level of foreign CSR and national brand enhancement? Is there a
difference in motivations between the CSR activities of international marketers in developed and
developing nations?
How do international marketers adapt themselves to host country CSR practices and regulations?
What factors influence this adaptation? Does this adaptation process increase the brand value of
MNEs?
Do international marketers adopt standardized CSR practices, or do they adapt their approaches
to host countries? What are the potential benefits/drawbacks and other marketing related
consequences?
Are the marketing-related and ethically-related benefits of CSR activities universal across foreign
markets?
Do foreign firms’ advanced environmental and marketing capabilities affect their CSR practices
and brand image?
How do firms transform environmental capability in order to internationally link it to marketing
advantages under the institutional void (i.e., in least developed countries)?
How do international marketers manage their CSR best practices in different local market
environments?
What are international marketing strategies of social enterprises?
All submissions will be subject to the regular double-blind peer review process at the International
Marketing Review. The guest editors are seeking reviewers for this issue and are soliciting nominations
and volunteers to participate as reviewers. Please contact the guest editors to volunteer or nominate a
reviewer.
Read more: http://www.emeraldinsight.com/products/journals/call_for_papers.htm?id=4797
Research & Teaching Support (Articles and Case Studies)
The following articles might support you for your lecture:
Antecedents and outcomes of exporter-importer relationship quality: Synthesis, meta-analysis, and
directions
Leonidas C. Leonidou, Saeed Samiee, Bilge Aykol, and Michael A. Talias
Journal of International Marketing In-Press.
Abstract
The authors identify, synthesize, and evaluate antecedents, components, and outcome factors of exporterimporter (E-I) relationship quality, based on a meta-analysis of the extant empirical studies on the subject.
Using information extracted from a content analysis of 76 empirical studies, they propose and test an
integrative conceptual model comprising five antecedents (i.e., opportunism, conflict, communication,
distance, adaptation) and two outcomes (i.e., relational performance, financial performance) of
relationship quality (which consists of cooperation, trust, and commitment). Using structural equation
modeling, they confirm the vast majority of the hypothesized associations between antecedent factors and
relationship quality dimensions, as well as between relationship quality dimensions and performance
outcomes. A positive link between relational performance and financial performance was also verified.
They offer both theoretical and managerial implications as well as directions for future research.
Read more: http://journals.ama.org/doi/abs/10.1509/jim.13.0129
Consumer Animosity, Country of Origin, and Foreign Entry-Mode Choice: A Cross-Country
Investigation.
Cher-Min Fong, Chun-Ling Lee, and Yunzhou Du
Journal of International Marketing In-Press.
Abstract
Drawing on the perspective of country of origin (COO), this study provides evidence for how entry-mode
choice and post-entry branding strategy affect foreign product purchase intentions in an animosity context.
The authors conduct two studies in two host country markets: one with high animosity (China) and the
other with low animosity (Taiwan) toward a target country (Japan). The results of Study 1 reveal that in a
high-animosity host country, consumers prefer the foreign products launched through an acquisition joint
venture (AJV) to those that are imports or the derivatives of full acquisition. The findings of Study 2
indicate that in a high-animosity host country, consumers prefer the foreign products launched through an
AJV mode that adopts a local brand or a local-foreign brand to one adopting a foreign-local co-brand. In
contrast, in a low-animosity host country, entry modes and post-entry branding strategies have no effect
on foreign product purchase intentions.
Read more: http://journals.ama.org/doi/abs/10.1509/jim.13.0079
Drivers of Export Segmentation Effectiveness and their Impact on Export Performance.
Adamantios Diamantopoulos, Amata Ring, Bodo B. Schlegelmilch, and Eva Doberer
Journal of International Marketing In-Press
Abstract
In recent years, export segmentation effectiveness has attracted increasing attention in academic literature.
The current study acknowledges this construct's ability to capture the proximal outcomes of export
segmentation efforts and contributes to the literature by investigating its key drivers as well as its link to
export performance. Results identify export segmentation commitment together with export segmentation
strategy and number of segmentation bases used as the key drivers of export segmentation effectiveness.
A segments-within-countries strategy proves to be the most promising choice as it affects all export
segmentation dimensions which, with the exception of cost reduction, are significantly linked to customer
satisfaction, strategic export performance and, ultimately financial export performance. The findings also
support the sequential segmentation → targeting → positioning process and highlight the
importance of managerial commitment to export segmentation when facing heterogeneous markets.
Read more: http://journals.ama.org/doi/abs/10.1509/jim.13.0075
Marketing Awards
Erin Anderson Award
for an Emerging Female Marketing Scholar and Mentor
The award is given annually at the AMA Winter Educators’ Conference (February 21-23, 2014; JW
Marriott Orlando Grande Lakes, Orlando, FL) to a female marketing professor who has made significant
research contributions in terms of publications in leading journals, and working papers under review. The
recipient will also be making teaching and service contributions to her department.
Prize: The recipient of the 2014 award will receive a cash prize, a complimentary conference registration,
and a plaque/award.
Eligibility & Criteria for Selection
Women marketing professors who received their marketing (or related field) doctoral degree in or after
the 2003 calendar year may be nominated or self-nominate. The criteria for the award focus on what made
Erin Anderson unique in the academic world. 1) Research: The recipient should be a woman who is an
emerging research star in her area of expertise, as evidenced by her publication record and the impact of
those publications on marketing thought and 2) Mentoring: The recipient should be someone who has
exceeded the normal expectations for someone of her rank in mentoring doctoral students and junior
faculty members.
Process for Submitting Materials for the 2014 Award
All nominations must be made online by clicking the nomination form at the top of this page and all
materials must be submitted at one time. To be considered, the nominees contact information, current vita
and three letters of recommendation must be submitted using the online form. Please make sure that the
vita contains a section on mentoring activities and provides details on activities such as the number of
doctoral students advised, faculty mentoring programs, etc. The letters of recommendation should also
specifically address the nominee's research and mentoring accomplishments and characteristics. This
year, the deadline for nominations will be November 15, 2013.
For more information please follow the link below:
http://www.themarketingfoundation.org/erin_anderson.html
AMA Global Marketing SIG Website
The Global Marketing SIG website is live at: http://www.lehigh.edu/~inamasig/.
Please, contact: Rudi Kaufmann
Kaufmann.r@unic.ac.cy
Tel: 00357- 22841643
Skype: Kaufmann2307
Global Marketing Like Never Before