Contact: Brett Ratner, Manager of PR
Digital Innovations, LLC
3436 N. Kennicott Ave. Suite 200
Arlington Heights, IL 60004
Phone: (888) SMART-58 (762-7858) Fax: (847) 463-9002
Email: bratner@digitalinnovations.com
www.digitalinnovations.com
FOR IMMEDIATE RELEASE
Digital Innovations Proud To Launch National Screen
Cleaning Partnership With Best Buy
“Blue Shirt” employees coast to coast will use DI’s ScreenDr Pro to clean
and maintain screens on the retail floor while educating customers on
safely cleaning their own screens.
Arlington Heights, IL, May 25, 2012 – Digital Innovations, LLC, a leader in consumer electronics
care and maintenance products as well as quality computer peripherals, is pleased to announce a
newly formed, nationwide partnership with Best Buy stores.
At the center of the partnership is DI’s flagship screen cleaning product, ScreenDr Pro. In Best
Buy stores across the country, “Blue Shirt” employees will exclusively use ScreenDr Pro to clean
monitors, touch screens, and all other electronics displays on their retail sales floors.
In the process, the Blue Shirts will demonstrate and educate consumers on proper screen care,
helping consumers avoid damaging delicate electronics by using harmful household cleaners and
abrasive products like paper towels.
The ScreenDr Pro bottles used by the Blue Shirts will be displayed in specially designed
magnetic bottle holders, placed in clear view of customers on the retail floor.
ScreenDr was chosen over other leading screen cleaners, such as Monster, because of DI’s
patent-pending StorDry™ bottle. The bottle design allows the included microfiber cleaning/drying
cloth to store and air dry inside the bottle assembly, under a vented cap. This keeps the cloth
clean, dry and mildew-free between uses. It also helps prevent the cloth from getting lost. These
factors, coupled with a state-of-the-art cleaning solution and premium microfiber cloth, made
ScreenDr perfect for use on Best Buy sales floors.
Collin Anderson, CEO of Digital Innovations, LLC, says the program is a win-win-win for
consumers, Best Buy and DI.
COLLIN QUOTE GOES HERE!!!
Anderson explained that the program helps Best Buy keep their merchandise looking its absolute
best. Attractive-looking merchandise is not only is good for Best Buy’s image and brand,
Anderson said, but is proven to help increase sales.
Anderson added that educating consumers on proper screen care, and then “bundling” of
ScreenDr into the sale electronic devices, ultimately delivers a more enjoyable experience for
consumers and long-term satisfaction with their purchases.
-- more -Digital Innovations Announces Partnership With Best Buy
(page 2)
Lastly, Anderson said the program helps promote DI’s industry-leading ScreenDr Pro product,
which features a premium-quality antibacterial microfiber cloth, state-of-the-art streak-free and
static-free cleaning solution, and the patent-pending StorDry™ bottle design. The StorDry bottle
solves the common problem of “what to do with the microfiber cloth between uses” by allowing
the cloth to store and air-dry under a vented cap, inside StorDry’s proprietary bottle assembly.
The ScreenDr Pro program was initially launched in March on a “test” basis within 40 stores. The
program was expanded to the entire country two months later after test stores saw on average a
??????% increase in screen cleaner sales.
COLLIN QUOTE GOES HERE!!!
The Best Buy partnership coincides with the movement of ScreenDr Pro production to the US.
“We’re really happy to help create jobs in the US,” Anderson said. “It makes good business too.
By manufacturing this red-hot product in the US, we can meet demand without having to plan
months in advance.”
Anderson added that a “Made In USA” logo on a package resonates with consumers.
“In today’s tough economy, people like to know there are companies out there who are making a
real effort to bring jobs back to our shores,” Anderson said.
Anderson said that in the coming years, Digital Innovations plans to move production of its
products back to the US wherever possible.
ScreenDr Pro has an MSRP of $14.99 for the 5oz. size, $19.99 for the 2oz. & 5oz. combo, and
$19.99 for the 9oz. size. Consumers can purchase ScreenDr Pro at leading retailers like Best Buy
and Staples, as well as by visiting digitalinnovations.com.
For additional information, contact:
Brett Ratner, Manager of PR
Digital Innovations, LLC
3436 N. Kennicott Ave.
Suite 200
Arlington Heights, IL 60004
Phone: (888) SMART-58 (762-7858)
Direct Line: (847) 463-9040
Fax: (847) 463-9002
Email: bratner@digitalinnovations.com
www.digitalinnovations.com
www.facebook.com/D.Innovations
www.twitter.com/digi_innovate
Digital Innovations, LLC is based in Arlington Heights, Illinois and was founded in 1995. DI works
hard every day to understand consumer problems and pain points, then solves them by delivering
innovative, effective and easy-to-use accessories and peripherals. DI's product line includes
ScreenDr™ for screen cleaning featuring the patent pending StorDry™ bottle design,
LapGuard™ with Radiation Shielding Technology for laptops, Speaker Dock for Android™,
DeviceDryer™ for soaked electronics, and AllTerrain™ “All Surface” Mice. DI got its start by
launching SkipDr®, the world's first consumer CD/DVD repair device that is arguably the most
successful consumer electronic accessory in history having sold almost 10 million units and
counting. Digital Innovations products are available online and at leading retailers such as Best
Buy, RadioShack, Staples, Sears, GameStop, Kmart, AAFES, Meijer, Fred Meyer and many
more.
###