MEDIA KIT OUR HOME & MINIATURE LAND Corporate Profile Our Home & Miniature Land is something that has never been done before and it’s taking form right now in Mississauga. The vision of Jean-Louis Brenninkmeijer – he calls it “a miniature world of Canada with moving parts” – Our Home & Miniature Land will be an interactive museum showcasing Canada from coast to coast. This will be achieved through an extraordinary series of 3D exhibits that are being built in stages. The first exhibits are currently being constructed by a skilled, motivated, and passionate team of model makers, illustrators, engineers, and carpenters. The intent is to make Our Home & Miniature Land a prime tourist attraction, but not only that. It will also serve as an educational learning centre for students and other interested groups. There will be educational tools showing how a city – indeed, how an entire country – actually works. The Toronto exhibit under construction includes a scale replica of the CN Tower that is three metres high, an exact model of the Rogers Centre covering four square metres, Toronto’s Union Station as it will look when current renovations on the real thing are completed, as well as the Air Canada Centre, St. Lawrence Market, the Distillery District, and the Bloor Street viaduct, not to mention the big bank towers and skyscrapers from the city’s downtown core. Put it all together and you have Canada’s largest city in miniature form. It is a spectacular enterprise and the attention to detail is something else again. Indeed, it took four months to build the model of Union Station, 12 months for the Air Canada Centre, and longer than that for the Rogers Centre. Trains, bridges, overpasses and treed landscapes with figurines of people, along with buses, streetcars, trucks and automobiles all make for a perfect but miniature world that is in constant motion. It is a living, breathing city. Our Home & Miniature Land already has approval and buy-in from companies and organizations being depicted. These quintessential Canadian brands include the big banks like BMO, CIBC, TD, and Scotiabank, as well as such corporate mainstays as Tim Hortons, Purolator, Roots, Loblaws, Home Hardware, Petro-Canada, and many more. The Royal Botanical Gardens and Fairmont Royal York Hotel have also given their go-ahead. The Hamilton exhibit, which is also under construction, will demonstrate among other things a steel mill in operation and has the nod from ArcelorMittal Dofasco. When Our Home & Miniature Land is complete, three components will be stressed – explore, experience, learn – in a setting that can only be described as remarkable. It will cater to three targeted audiences: families, schools, and tourists. Tourists will be treated to quality entertainment value for all ages in their visit. Students will learn how a city works, understand Canada’s geography and history, and be able to take a workshop in model making. Visitors can opt to include a behind-the-scenes tour. It’s all part of the mix of a truly unique offering. Plans include a replica of Toronto’s historic Fort York, as well as a replica of the Battle of Queenston Heights for the Hamilton exhibit. When the entire Canada-wide project is complete, it is expected that a total of up to 20 exhibits will be involved, about six of them for Ontario. The Ontario exhibits are being built first. Brenninkmeijer and his staff took possession of the present Mississauga site in January of last year. The objective is to have most of the Ontario exhibits ready for a grand opening to coincide with Canada’s 150th sesquicentennial celebration in the summer of 2017, and to have this in a prime location. Several Open Houses for invited guests, including teachers and students, were held in early March and the feedback was very positive, to put it mildly. “Virtually everyone who attended our Open Houses was ecstatic with what they saw,” said Brenninkmeijer. “They were very impressed with both the quality and magnitude of what we’re doing. This feedback has confirmed our plans and provided us with the confidence to move ahead as we seek investor funding and select a new permanent home for our attraction.” The Partners Jean-Louis Brenninkmeijer Jean-Louis Brenninkmeijer is the Founder and Revenue Protection Inspector of Our Home & Miniature Land. Prior to founding Our Home & Miniature Land in 2012, he spent ten years in the investment business as Managing Director of Good Energies Inc., a private equity fund that places emphasis on renewable energy technologies, notably solar and wind energy. Before the investment business he was general manager of Fossil Canada, a division of Comark Inc., which is an apparel fashion retail company in Canada. He has over 30 years of business experience working in senior executive roles, principally in retail in various European countries. Jean-Louis has a Bachelor of Marketing degree from St. Eligius College in Antwerp, Belgium. In addition to English, he is fluent in Dutch, German and French. David W. MacLean David MacLean is Vice President and General Superintendent of Physical Plant for Our Home & Miniature Land. He was previously with Federal Express Canada Ltd., serving as Manager of Strategic Sourcing & Supply at the Canadian headquarters in Mississauga. Prior to FedEx, he worked in the Acquisition Services group at CIBC. David has a B.A.Sc. in Civil Engineering from the University of Toronto. After graduating, he was involved in project management for a number of high-rise construction projects in Toronto and Montreal. He has a lifelong interest in railroads, railroad history, and railroad modelling, and is a long-time member of the Model Railroad Club of Toronto, Inc., which is one of North America’s oldest model railroad clubs. He served several terms as President. He has also built a number of custom model railroad projects for private individuals and corporations. Fact Sheet Company Address: 1267 Cornwall Road Suite 200 Oakville, ON L6J 7T5 Temporary Exhibit Facility: 370 Britannia Road Unit 4 Mississauga, ON L4Z 1X9 Telephone: 905-502-0006 416-562-8242 Email: info@miniatureland.ca Website: www.miniatureland.ca Stages Under Construction: Toronto, Hamilton Special Features: Planned Opening: - 370 square metres (4,000 square feet) of floor space 1,460 metres of HO scale model railroad track 385 railroad track turnouts (track splits into two or three tracks) 5 km of control wiring 3 helixes (trains to move from one level to the next) 30,000 hours of labour to date Rogers Centre CN Tower Air Canada Centre Union Station ArcelorMittal Dofasco Steelworks 10,000 individual figures for ACC and Rogers Centre Summer 2017