ENTREPRENEURSHIP & INNOVATION Marketing Plan Revised April 4, 2012 Entrepreneurship & Innovation Audiences (and all of the possible cross-sections): Students: o Prospective o Current: Fuqua Pratt School of Engineering Duke School of Law Sanford School of Public Policy School of Medicine Trinity Faculty & Faculty Mentors Alumni & Duke Friends: o Young alumni entrepreneurs (0-10 yrs since graduation) o Alumni entrepreneurs o Aspiring alumni entrepreneurs Parents Businesses and Business Mentors: o Local o Triangle o State o Regional o Hot I&E Regions: Silicon Valley, Northeast o National o International Think Tanks & Incubators Possible Funders: o VC o Angel o Other investors o Donors o Corporate partners and sponsors Other Universities with Entrepreneurship Initiatives Methods/Major Tools to Reach Audiences: Web sites: o Duke Entrepreneurship related sites: Entrepreneurship web site Duke Gen Duke Start up challenge o Duke.edu o Duke alumni site o Fuqua site o Law School site o Pratt School of Engineering site o School of Medicine site o Duke Tech transfer News & Communications outlets: o Duke Today o By audience/button o Duke calendar/student calendar Blast emails to select audience segments Tabling and speakers at Blue Devil Days and other student recruitment events Information in Chronicle about I&E at Duke in summer send home issue of The Chronicle Tabling at Student Activities Fair at beginning of year Audiences + tools to reach them: Students: o Prospective Students– Highlight all Duke Entrepreneurship programs through: View books & other admissions materials Admissions web site Provide information on Duke Entrepreneurship to Admissions officers for their info sessions and travel to high schools Have presence at Blue Devil Days to be sure prospective students know of I&E efforts New Student communications Communications highlighting pre-orientation programs o Feature Project ICE (Innovation, Creativity & Entrepreneurship) Orientation materials and orientation web site Duke.edu Duke Today o Current Students – Highlight the following programs to current students: Fuqua: Program for Entrepreneurs Center for Advancement of Social Entrepreneurship Center for Entrepreneurship and Innovation Invention to Application Concentration in Entrepreneurship and Innovation Pratt School of Engineering: Biomedical Engineering Invention to Application Masters in Engineering Management Program for Engineers Grand Challenges Duke School of Law: Law and Entrepreneurship LLM Program Sanford School of Public Policy: Enterprising Leadership Initiative Trinity: Markets and Management Entrepreneurship Program Program for Entrepreneurs o Utilizing the following tools: Duke.edu Duke Today Fuqua site Entrepreneurship site Fuqua site and sub sites and print materials Duke Law site, magazine, and other print materials Pratt School of Engineering site & print materials Ads in the Duke Chronicle Events listings in student calendars Coordination with Student Affairs and Undergraduate Education Tabling at New Student Activities Fair held in the Fall Event and participation announcements on all digital messaging screens (Pratt, Bryan Center, CIEMAS) Work with Global Advisors, Academic Advisors & DUS’s to be sure they know about and understand I&E program offerings Create Incentives for Entrepreneurship: a Duke Entrepreneurship Hall of Fame to highlight and celebrate Duke inventors annual award for most creative or successful Duke Entrepreneur? Faculty & Faculty Mentors: o Event and participation announcements on all digital messaging screens (Pratt, Bryan Center, CIEMAS) o Present at Academic Council meetings o Inform DUS’s of I&E offerings Alumni & Duke Friends: o Young alumni entrepreneurs (0-10 yrs since graduation) o Alumni entrepreneurs: Invite Alumni Entrepreneurs to Reunions weekend to speak Hold an Innovation Summit where alumni entrepreneurs, aspiring entrepreneurs present workshops along with VC and angel investors. Build social media strategy around event Attract local media Promote utilizing all Duke News and Comm. Channels Commission a story with photos and place in national media and Duke Mag. Encourage successful alumni entrepreneurs to hire Duke I&E interns o Aspiring alumni entrepreneurs o Reach alumni through: Alumni web site Duke Magazine: Targeted articles Advertisements with information on how to get involved Targeted/blast emails to promote events and drive sign ups Hold specific events at Reunions weekend to recruit entrepreneurs, mentors and funders The Duke Idea – program 1-2 events in major cities with Kimberly and student Entrepreneur and biz owner. Suggested E&I Fellows Program Suggested Endowed Lectureship: Advertise event on NPR and other venues Create social media strategy around event Present E&I agenda at Trinity Board of Visitors meeting Suggested event similar to DEMAN weekend that focuses on I&E Parents: o Get E&I stories placed in parent’s electronic newsletter o Link to stories about E&I through Parent’s Portal on Admissions Website o Include information on E&I in all publications to parents o Provide internships for Duke Entrepreneurs in their companies Businesses and Business Mentors: o Local - start speaker series or regular event to bring entrepreneurs to the Energy Hub space Advertise event on NPR and other venues Create social media strategy around event o Triangle – hold/sponsor regular events in the Triangle to attract entrepreneurial community Advertise event on NPR and other venues Create social media strategy around event o State - place articles or ads in Business Week, Forbes, Fortune, Fast Company o Regional - place articles or ads in Business Week, Forbes, Fortune, Fast Company o National - place articles or ads in Business Week, Forbes, Fortune, Fast Company o International Think Tanks & Incubators Possible Funders: o VC o Angel o Other investors o Donors o Corporate partners and sponsors Other Universities with Entrepreneurship Initiatives