Saint Louis University
Program Assessment Plan
Degree Program: Minor/Certificate, Strategic Communications
Department: Organizational Studies
College/School: School for Professional Studies
Person(s) Responsible for Creating the Plan: Stephanie Mooshegian
Date Submitted: 5-1-2014
Program Learning Outcomes
Students will be able to:
Integrate and apply
knowledge of social
influence, relationship
building, written
communication, and the
principles of public relations
in order to compose
technologically advanced
public relations materials.
Integrate and apply
knowledge of social
influence, market analysis,
organizational finance, and
the role of advertising in the
free enterprise system in
order to develop and
systematically analyze and
evaluate the creative and
Course Where
Outcome Learned
Course Where
Outcome Assessed
Assessment Methods
(Direct and Indirect
Measures)
(How will students
demonstrate their
achievement of the
outcome?)
Use of Assessment Data
(How will the data be used
to celebrate successes and
improve?)
CMMK 415: Public
Relations
OSTD 480
ePortfolio: Reviewed by OS
Chair and IPS Faculty
Modifications to individual
courses will be made to
improve overall
curriculum.
CMMK 427:
Advertising
OSTD 480
ePortfolio: Reviewed by OS
Chair and IPS Faculty
Modifications to individual
courses will be made to
improve overall
curriculum.
financial aspects of an
advertising campaign.
Understand and utilize
persuasive theories in the
areas of public persuasion,
social influence and audience
adaptation.
Demonstrate advanced skills
in preparing, writing and
presenting informative and
persuasive presentations in
professional contexts.
Access, comprehend, and
utilize scholarly literature in
the composition of papers
and presentations.
Develop effective problem
solving and critical thinking
skills as applicable to
academic and professional
contexts and demonstrate
aptitude for scientific inquiry.
Enhance technological
literacy through utilization of
professionally appropriate
computer software programs
and communication
technologies.
Understand the role of ethics
in multicultural, professional
settings and make
applications to interpersonal
relations, group interaction
and organizational decision-
CMMK 450
Persuasion in
Professional
Communication
OSTD 480
ePortfolio: Reviewed by OS
Chair and IPS Faculty
CMMK 365, 415, 427,
450
OSTD 480
ePortfolio: Reviewed by OS
Chair and IPS Faculty
Modifications to individual
courses will be made to
improve overall
curriculum.
CMMK 365
Professional
Communication
Between Cultures
CMMK 450
Persuasion in
Professional
Communication
CMMK 450
Persuasion in
Professional
Communication
OSTD 480
ePortfolio: Reviewed by OS
Chair and IPS Faculty
Modifications to individual
courses will be made to
improve overall
curriculum.
OSTD 480
ePortfolio: Reviewed by OS
Chair and IPS Faculty
Modifications to individual
courses will be made to
improve overall
curriculum.
CMMK 415: Public
Relations
OSTD 480
ePortfolio: Reviewed by OS
Chair and IPS Faculty
Modifications to individual
courses will be made to
improve overall
curriculum.
CMMK 365
Professional
Communication
Between Cultures
OSTD 480
ePortfolio: Reviewed by OS
Chair and IPS Faculty
Modifications to individual
courses will be made to
improve overall
curriculum.
making.
Develop effective problem
solving and critical thinking
skills as applicable to
academic and professional
settings and demonstrate
aptitude, sensitivity and
appreciation for
communication between
cultures in the professional
workplace.
Integrate and apply
knowledge of intercultural
communication, intercultural
relationship building, written
communication, and the
principles of professional
communication between
cultures in order to
communicate more
effectively in such
professional settings.
Understand the influence of
biological, behavioral,
mental, and environmental
processes on behavior,
motivation, and well-being.
Recognize the occupational
health and stress issues
inherent in an organization
and be able to provide
recommendations for
improving the physical,
mental, and/or emotional
health of employees.
CMMK 365
Professional
Communication
Between Cultures
OSTD 480
ePortfolio: Reviewed by OS
Chair and IPS Faculty
Modifications to individual
courses will be made to
improve overall
curriculum.
CMMK 365
Professional
Communication
Between Cultures
OSTD 480
ePortfolio: Reviewed by OS
Chair and IPS Faculty
Modifications to individual
courses will be made to
improve overall
curriculum.
PSYK 333: Applied
OSTD 480
Personality
PSYK 425: Motivation
and SelfManagement
PSYK 477: Occupation OSTD 480
Health and Stress
ePortfolio: Reviewed by OS
Chair and IPS Faculty
Modifications to
individual courses will
be made to improve
overall curriculum.
ePortfolio: Reviewed by OS
Chair and IPS Faculty
Modifications to
individual courses will
be made to improve
overall curriculum.
It is not recommended to try and assess (in depth) all of the program learning outcomes every semester. It is best practice to plan out when
each outcome will be assessed and focus on 1 or 2 each semester/academic year. Describe the responsibilities, timeline, and the process for
implementing this assessment plan.
The program assessment plan should be developed and approved by all faculty in the department. In addition, the program assessment plan
should be developed to include student input and external sources (e.g., national standards, advisory boards, employers, alumni, etc.).
Describe the process through which your academic unit created this assessment plan. Include the following:
a. Timeline regarding when or how often this plan will be reviewed and revised. (This could be aligned with your unit’s departmental review schedule.)
b. How students were included in the process and/or how student input was gathered and incorporated into the assessment plan.
c. What external sources were consulted in the development of this assessment plan?
d. Assessment of the manageability of the plan in relation to departmental resources and personnel