News Article - Waters Worth It

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Sample -- News Article
In recent years, [INSERT CITY/COUNTY] has been paying more attention to environmental protection,
including sustainability and reuse of key resources. Water, one of the most important resources of all,
isn’t always included in that discussion.
The [INSERT ISSUE] offers the ideal moment to stop and think about water and how essential it is to our
quality of life. Indispensable to jobs, the economy, health, and the community, water runs through our
lives in many ways. It’s fair to say that water is life. Up to 60% of the human body is water, the brain is
70% water, and the lungs are nearly 90% water. Humans are made up of water and can’t survive without
it. (WATER OR WASTEWATER UTILITY MANAGER/LEADER OR PARTNER points out that water is a
finite resource and must be managed well. Every drop that enters a home or business is treated and
discharged back into the water cycle).
For years, the unseen water management system under [CITY/COUNTY] has worked silently and
effectively at this task. World-class water and wastewater treatment systems have changed the lives of
millions of Americans—all but eliminating fatal diseases such as cholera, typhoid, dysentery, and
hepatitis.
Entire communities are literally built on top of this infrastructure and wouldn’t be possible without it. Now,
this system needs our attention.
[QUOTE FROM WATER OR WASTEWATER UTILITY MANAGER/LEADER OR PARTNER
DISCUSSING THE FACT THAT THIS ATTENTION AND INVESTMENT ARE NEEDED TO KEEP THE
INFRASTRUCTURE FUNCTIONAL FOR CURRENT AND FUTURE GENERATIONS. THE QUOTE
SHOULD EMPHASIZE THAT DELAYING WORK WILL ONLY INCREASE FUTURE COSTS.]
To maintain this essential service, members of [INSERT WATER OR WASTEWATER UTILITY OR
PARTNER] constantly seek innovative solutions to community and water system challenges. Undertaking
these efforts enables [CITY or COUNTY] to adapt to a changing environment and be good caretakers of
water resources.
[QUOTE FROM WATER OR WASTEWATER UTILITY MANAGER/LEADER/PARTNER DISCUSSING
THAT, BECAUSE EVERYONE IN (CITY OR COUNTY) USES WATER, EVERYONE IS RESPONSIBLE
FOR IT. THEY ALL HAVE A VALUABLE CONTRIBUTION TO MAKE. BUT FIRST WE NEED TO
UNDERSTAND THE ISSUES.]
[WATER OR WASTEWATER UTILITY OR PARTNER] believes the [INSERT ISSUE] demonstrates an
important step in ensuring that [CITY/COUNTY] continues to have access to the clean and safe water it
needs. To better understand the issues and answer any questions about how our actions, attitudes, and
the things we most value are so closely connected with water, [WATER OR WASTEWATER UTILITY OR
PARTNER] recommends that interested citizens go to www.WatersWorthIt.org.
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