JOB DESCRIPTION
HEAD OF FUNDRAISING AND COMMUNICATIONS
Responsible to:
Responsible for:
Assistant Chief Executive Officer
Fundraising and Communications Departments
Purpose of the Post:
To provide strategic leadership and management in creating, developing, maintaining
and implementing Muslim Aid’s fundraising, marketing and communications strategy
to fulfil the strategic objectives of Muslim Aid.
Main Responsibilities
Fundraising:
1. To create, develop and implement the Fundraising strategy and annual work
plans to ensure income targets are met.
2. To ensure the implementation of cost effective fundraising initiatives and
events aimed at a diverse range of communities.
3. To manage and strengthen Muslim Aid’s external relationships with all stake
holders including donors, mosques, local communities, corporate
organizations, not for profit organizations and educational establishments in
order to maximise Muslim Aid’s income.
4. To maintain and develop Muslim Aid’s donor base through fundraising
initiatives.
5. To identify new areas of income generation which fulfil Muslim Aid’s strategic
objectives.
6. To ensure the effective implementation of emergency campaigns, ramadhan
and qurbani campaigns from a fundraising and communications perspective in
maximizing Muslim Aid’s income.
7. To create appropriate manuals, procedures and guidelines for all fundraising
initiatives and organize periodical reviews for continual improvement.
8. To provide reports on fundraising activities to Trustees as and when required.
Leadership, Management and Development
9. To effectively lead and manage the fundraising and communications
departments in achieving the strategic objectives of Muslim Aid.
10. To provide support to the Senior Management Team in contributing towards
achieving Muslim Aid’s strategic objectives.
11. To develop the Fundraising and Communications staff to maximize their
potential in all areas of work.
12. To promote a culture of cost effectiveness throughout the Fundraising and
Communications teams in all areas of work.
13. To carry out annual staff appraisals.
14. To manage the recruitment of staff in conjunction with the Human Resources
Department as and when required.
15. To ensure staff are implementing the values of Muslim Aid in all areas of work.
16. To ensure the effective engagement and commitment of staff in all areas of
work
17. To ensure an effective working relationship between Fundraising and
Communications Departments in achieving Muslim Aid’s strategic objectives.
18. To ensure the implementation of risk awareness and risk control in both
Fundraising and Marketing & Communications departments.
19. To ensure team keep abreast of new developments in fundraising &
marketing, and is fully compliant with best practice in fundraising and relevant
legislation.
20. To contribute to discussion on advertising campaigns, brand identity and
profile of Muslim Aid
Marketing & Communications
21. To create and develop and ensure implementation of the Marketing and
Communications strategy and annual work plans to ensure Muslim Aid’s
strategic objectives are met.
22. To ensure the implementation of good practise across all areas of the
Communications department.
23. To identify a diverse range of Marketing and Communications initiatives in
order to effectively promote Muslim Aid’s image.
24. To ensure the provision of support to field offices in relation to marketing and
communication activities.
25. To ensure key communications regarding Muslim Aid are consistently and
coherently delivered to all stakeholders.
26. To maximise the potential of Muslim Aid`s website and video production.
27. To continue sourcing and developing opportunities to create new promotions
and income streams for Muslim Aid
28. To create appropriate manuals, procedures and guidelines for all
communication initiatives and organize periodical reviews for continual
improvement.
Budgetary Control and Financial Management
29. To ensure compliance with the financial legislation and Muslim Aid`s financial
procedures in all activities of both Fundraising and Communications
departments.
30. To prepare the annual budget for the Fundraising and Communications
departments
31. To exercise effective and secure budgetary control in line with Muslim Aid’s
financial procedures and guidelines.
32. To ensure that all partners are compliant with Muslim Aid’s financial systems
and controls.
33. To set income and expenditure targets for team
34. To produce regular, accurate financial reports are produced showing
fundraised income and costs every month to the line manager
35. To produce annual operational plan, monitoring effectiveness through return
on investments
Corporate (SMT Responsibility)
36. To provide strong leadership across Muslim Aid in close collaboration with
other SMT members.
37. To participate in the SMT taking collective responsibility for developing,
implementing and monitoring strategic policies in the following areas: strategic
planning, HR, finance, compliance, internal and external relations,
PR/communications, health & safety and risk management.
38. To be responsible for ensuring that staff and volunteers are adequately
informed, skilled and supervised to carry out their duties safely and in
compliance with Health and Safety policy and safety management systems.
39. To monitor, analyse and evaluate success and weaknesses of all FR and
Communication activities and ensure learning outcomes are shared and
documented.
Other
40. The willingness to travel extensively with short notice
41. The work requires commitment to work unsociable hours on a regular basis.
42. The post holder may be required to apply for a Disclosure check
43. To be responsible for health and safety in the area of his/her control and
ensure that he/she is familiar with Muslim Aid health and safety at work policy
44. To respect the unique contribution of every individual and work in positively in
an equal opportunity and diverse environment
45. Any other duties commensurate with the accountabilities of the post.
PERSON SPECIFICATION
HEAD OF FUNDRAISING AND COMMUNICATIONS
E (Essential)
D (Desirable)
Qualification
a) A degree level education or equivalent. (E)
Experience
b) Experience of leading and managing Fundraising or Marketing and
Communication campaigns. (E)
c) Proven experience of project management. (E)
d) Significant experience of leading, managing and developing people. (E)
e) Strong experience of developing relationships with different stakeholders. (E)
f) Proven experience at senior management level in a principally fundraising
and communication role. (D)
g) Experience of working in a senior management decision making team. (D)
h) Experience of fundraising techniques and processes, e.g. Major donors,
Corporate and Individual Giving, events, Direct Marketing, Legacy Marketing;
Trusts. (D)
i) Extensive experience of managing large budgets. (E)
Skills
j)
k)
l)
m)
n)
o)
p)
q)
r)
s)
Exceptional negotiating and networking skills. (E)
Excellent interpersonal and communication skills. (E)
Strong people management skills. (E)
Effective organisational, time management and prioritising skills. (Essential)
High level of tact and diplomacy skills. (E)
Excellent team-working skills. (E)
Strong IT skills. (E)
Strong mediation and conflict resolution skills. (E)
Excellent strategic planning and co-ordinating skills. (E)
Effective copy writing skills. (D)
Knowledge
a) Knowledge of financial standards, and financial procedures and regulations in
charities. (E)
b) Knowledge of effective fundraising and communications initiatives. (E).
c) Knowledge of financial legislation and good practice. (E).
d) Knowledge and understanding of the voluntary sector & knowledge of
statutory & non statutory funding sources. (E)
e) Knowledge of HAP Standards 2010 and DEC Accountability Framework.
(D)
Ability
f) Ability to work in a systematic and methodical manner. (E)
g) Ability to respond creatively and effectively to change. (E)
h) Ability to be dynamic and flexible in approach to work. (E)
i) Ability to manage conflicting and high priority workloads effectively. (E)
j) Ability to work on own initiative and delegate appropriately. (E)
k) Ability to work successfully in a target driven environment. (E)
l) Ability to motivate self and others. (E)
m) Ability to solve complex problems with practical solutions. (E)
n) Ability to initiate and implement change. (D)
Commitment
o) Commitment to Muslim Aid’s mission, visions and values. (E).
p) Commitment to Muslim Aid’s ethos. (E).
q) Commitment to equality of opportunity and diversity. (E).
r) Hard working and self motivating. (E).
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