2010
A Marketing Pitch on Projecting
Corporate Brands through
Environmental Variable…
SELF-PROJECTION of Brand’s Value
Brands exist in various backgrounds and as such create interactions between
those they tend to attract and those that just want to have an experience with
it. The experience you leave in the minds of clients scores you above or below
your competitors…
Hanson U. Iheuko (HUB)
Hub Communications…
Hub Communications...
The Hub of the Creative Age
Enhancing Brands through Environmental Elements span beyond the average.
It’s a thing of immense value and worth to the growth and development of
every corporate entity. These institutions are confronted with the task of trying
to reach out to their target customers and prospective ones. Fine, advertising
has played that role of making sure the value of such BRANDS are preached,
but SELF-PROJECTION and an EXPOSÉ of the Brand’s value goes a long way in
implanting something of worth and recognition in the hearts and soul-files of
the target reach and potential ones, distinguishable from all other
competitors…
If God, the source of creation could recognise the importance of Environment
Elements in Creation, depicting the beauty of what He created, then I am so
much convinced and at the same time see no reason why we must not
inculcate the discipline of making a lasting impression in the soul-file of
customers and potential ones alike through the E.E (Environmental Elements).
Any one that would doubt the potency and reality of this concept, I beckon
upon to take a close look at his or her environment and tell if without the SUN
the earth would become lightened at day, without the moon darkness would
be a thing of the past or if not for the stars the Heavenly firmaments will
attract such an aesthetic bliss at night or without the trees how would the
earth look like? All these Elements of creation have left an indelible mark in the
soul-file of all living creatures on earth, thus making the earth distinct from all
other planets.
Corporate Brands are not left out, hence, the need for enhancing their Brand’s
value through Environmental Elements (E.E)…
W| www.hubcommunications.yolasite.com
E| hanson.hub87@gmail.com
Blog| brandenhancing.blogspot.com
Hub Communications...
The Hub of the Creative Age
Explaining the concept of Enhancing Brands through Environmental Variables or Elements
span beyond the axiom that brands, successful ones or not that successful ones are meant
to add that extra touch of difference and style to help leave an indelible mark of Trust, Belief
and Value in the soul-file of customers and prospective ones…
Brands exist in various backgrounds and as such create interactions between those they
tend to attract and those that just want to have an experience with it. The experience you
leave in the minds of clients scores you above or below your competitors… Every Brand is
charged with the responsibility of inculcating this principle to give an exposé of what the
Brand really stands for in the heart and soul-file of customers and non-customers alike.
The Idea…
Relating this to all that has been said, I am very certain that the concept will not only have a
huge impact on clients and customers, but as well give Corporate Brands a better placing in
the heart of customers and prospective ones…
But, Images in the mind of clients lies in the projection of the Brand’s
Value.... How do you do this?
You call it self-advertising and you will not be wrong…
With this in mind, the Hub Communications... has developed a Brand Projection stratagem,
which no one will doubt the potentials the approach can do to trigger the urge for clients
and customers to look no further for that unique Corporate Brand that allows for a nonverbal cue interaction distinct from other competing Brands…
W| www.hubcommunications.yolasite.com
E| hanson.hub87@gmail.com
Blog| brandenhancing.blogspot.com
Hub Communications...
The Hub of the Creative Age
The advantages associated with the concept are not farfetched and unrealistic.
It demonstrates without any fulcrum of fear its potentials to Enhancing
Corporate Brands in whatever spheres of business… Hence, we should not
restrict our thoughts to the fact that the advantages given are absolute, as I
consider it the foremost lead to future merits that would influence the Brand,
customers and more corporate brands…
 The concept allows for the interaction between customers and the
Brand firsthand.
 The concept stimulates the consistent flow of purpose and
commitment amongst the leadership team and the work-force.
 It measures the impact of the Brand within its located community.
 It communicates the Brand message appropriately and effectively
too.
 The concept sets a model for enhancing brands touch point to
clients.
 The concept raises an efficient environmental awareness amongst
associates, competitors and communities…
 Leverages on the value of projecting brands personality to clients
and customers alike.
 Creates skilled employment opportunities for corporate brands in
the management of the brand’s value.
I know questions will arise on the disadvantage to this concept…
Like we always say, the beauty of perfection lies in its simplicity. Everything
made perfect has no flaws accompanying it. So, to kill that curiosity of yours
about the flaws to the concept of Enhancing Brands through Environmental
Elements, I would advise you don’t make use of its principles and see what
comes out from it…
W| www.hubcommunications.yolasite.com
E| hanson.hub87@gmail.com
Blog| brandenhancing.blogspot.com
Hub Communications...
The Hub of the Creative Age
The Brand identity is the way you project yourself to the world and in that
sense, it is more than just a design of Logo or brand structuring; it is a
valuable asset which everyone including the Hub Communications... has
a responsibility to project and protect that Value of PRECISION by
ensuring its correct application of its principles…
In furtherance to getting more attuned, a scheduled meeting (virtual) can
be arranged for a proper presentation to the BRAND PROJECTION Pitch
and we sincerely pledge that the Hub Communications... promises to live
the clients with nothing less than a world-class stratagem of projecting
the Brand’s values to customers.
By this, I hope we have been able to communicate the core essence of
the Brand Projection Pitch.
Hanson U. Iheuko (HUB)
Principal Consultant
Hub Communications...
W| www.hubcommunications.yolasite.com
E| hanson.hub87@gmail.com
Blog| brandenhancing.blogspot.com
Hub Communications...
The Hub of the Creative Age
Hub Communications…®
…the Hub of the Creative age.
T| 234-80-62985693, 234-70-32031057
E| hanson.hub87@gmail.com
W| www.hubcommunications.yolasite.com
Blog| brandenhancing.blogspot.com
W| www.hubcommunications.yolasite.com
E| hanson.hub87@gmail.com
Blog| brandenhancing.blogspot.com