Tender Document
Amnesty International UK – Media Awards Evaluator
About Amnesty
Amnesty International UK is a national section of a global movement of over three million
supporters, members and activists. We represent over 230,000 supporters in the United
Kingdom. Collectively, our vision is of a world in which every person enjoys all of the human
rights enshrined in the Universal Declaration of Human Rights and other international human
rights instruments. Our mission is to undertake research and action focused on preventing
and ending grave abuses of these rights. We are independent of any government, political
ideology, economic interest or religion.
The Media Awards
The Amnesty International Media Awards were established in 1992 to recognise the best in
human rights journalism. The awards celebrate the breadth and quality of human rights
reporting across the media - including broadcast, digital and print.
Over the past two decades the awards have grown in prestige, recognising excellence in
human rights reporting and acknowledging journalism's significant contribution to raising
public awareness of human rights issues.
Media Awards 2013
There were 11 categories in the 2013 awards, recognising newspaper, magazine, radio, TV,
digital and student journalism with each judged by an independent panel.
The winners of the 2013 Media Awards were announced on 12 June 2013 at a ceremony
hosted by BBC News presenter Philippa Thomas at the British Film Institute in central
London. The awards ceremony included a focus on Syria, with guests taking part in a new
campaign calling for the release of Mahmoud Ali Othman, a citizen journalist from Homs
detained by Syrian government forces over a year ago.
Winners included:




Anthony Loyd (Times) in the National Newspapers category for his coverage of the Syria
crisis
Eric Allison and Simon Hattenstone (Guardian Weekend) in the Magazines (newspaper
supplements) category for their article on Neville Husband's abuse of teenage boys in a
detention centre
Ronke Phillips (ITV News London) in Nations and Regions for her report on witchcraft from
Congo to London
Ai Weiwei and Cheng Yizhong (New Statesman) in the Magazines (consumer) category for
their issue of the New Statesman
Media Awards Objectives



Encourage the media to increase the quality and quantity of human rights coverage
Develop and deepen relationships with a wide range of media
Recognise publicly and support those journalists who are covering human rights
stories
The Role
We are seeking to recruit a freelance consultant to work with key Amnesty stakeholders and
associated parties to evaluate the Amnesty International Media Awards.
The evaluation will:





determine the extent the key objectives are being achieved
assess whether the organisations investment in the Media Awards is justified
advise on a strategy for future evaluations of the Media Awards
Assess whether we are getting value for money against budget spend
Make recommendations for how to improve achievement of objectives
The role will report to one Events Producer
Submissions
Tender submissions should be received by 11 Feb 2014. Interviews to be held the following
week. If you would like to discuss this brief in more detail please contact:
Sarah Ben-Tovim
Events & Artist Relations Manager
020 7033 1689
Email: sarah.ben-tovim@amnesty.org.uk
Conditions of Contract
Amnesty International UK will pay the successful Consultant a fee in two stages, at an
agreed midpoint and on completion of the Evaluation.
The consultant will be a self-employed person responsible for taxation and national
insurance or similar liabilities or contributions in respect of their fee. The successful
consultant will not, therefore, be entitled to Amnesty International’s Staff Terms and
Conditions and nothing in this agreement constitutes a Contract of Employment.
Logistics
The consultant would be required to work from their own home, or place of work, and to be
willing to come to the Human Rights Action Centre in London on a regular basis to meet and
coordinate with key Amnesty staff including our events team. Please see below for further
information on the consultant brief. Amnesty International values diversity and welcomes
applications from all sections of the community.
Budget
Fee to be discussed as part of interview.