I hope you will take very seriously the part of your charge that addresses “effective communications about the excitement, impact and vitality of highenergy physics that can be shared with non-scientific audiences.” These will indeed be critical to making the case for our plan. I agree that an excellent starting point is the Quantum Universe report. I also believe that it can and should be improved and updated. First, I think our community should some embrace and publicly own some very broad and inclusive basic theme, such as the “fundamental nature of matter, energy space and time” used in that report. If this wording seems too technical or hifalutin, we should find something else equally broad that works. (But I like it.) I think we should not be shy about using it frequently as we make our case. Let me also offer an example of the kind of broadening I think is appropriate. On page 5 of that report appears an excellent summary paragraph: “Since Einstein, physicists have sought a unified theory to explain all the fundamental forces and particles in the universe. The result is a stunningly successful theory that reduces the complexity of microscopic physics to a set of concise laws. But these same quantum ideas fail when applied to cosmic physics. Some fundamental piece is missing; gravity, dark matter and dark energy must have quantum explanations. A new theoretical vision is required, one that embraces the Standard Model and general relativity, while resolving the mystery of dark energy. Particle accelerators provide the means to reach a unified theoretical perspective in experiments characterized by four well-defined intellectual thrusts.” I think the final sentence here jumps too abruptly to one part of our program, which may or not be the one that brings about a solution. Here is a (still highly imperfect and too technical) rewrite that is more inclusive: “Since Einstein, physicists have sought a unified theory to explain how the universe works. The result is a stunningly successful theory that reduces the complexity of microscopic physics to a set of concise laws governing particles and their interactions. But these same quantum ideas fail when applied to space and time. Some radically different idea is missing; gravity, dark matter and dark energy do not yet have quantum explanations. A new theoretical vision is required that embraces and reconciles the Standard Model and general relativity, while resolving experimental mysteries such as dark energy. The theory will be guided by new experiments that probe the behavior of matter, energy, space and time under the most extreme conditions: the highest and lowest densities and energies, the smallest and largest scales of time and space.”