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CERTIFICATE OF RECOGNITION
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Certificate of Recognition: Lessons from Heterogeneous Response to a Randomize
Controlled Trial of Nonfinancial Incentives for Student Attendance
Brooks Rosenquist & Matthew G. Springer
Vanderbilt University, Peabody College
Department of Leadership, Policy & Organizations
Association of Education Finance and Policy (AEFP) Conference, Spring 2013
Corresponding author: brooks.rosenquist@vanderbilt.edu
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Certificate of Recognition: Lessons from Heterogeneous Response to a Randomize
Controlled Trial of Nonfinancial Incentives for Student Attendance
Objectives
The 2001 federal No-Child Left Behind Act required districts to make available free
after-school tutoring for low-income students attending a Title I school which has failed to make
adequate yearly progress towards its accountability goals (Springer, Pepper, Gardner, & Bower,
2009). Evidence of the effectiveness of these programs has ranged from positive to mixed and
negligible.1
Despite an apparent potential benefit in some contexts, these “supplementary educational
services” are often underutilized by students. Analyzing supplementary educational services in
five large school districts, Berger and colleagues (2011) found that on average, only 18 percent
of students eligible to participate registered for supplementary services. Of those eligible
students who did register, 28 percent never attended one tutoring session. Because participation
in this kind of after-school tutoring is voluntary for students, it often competes with other
extracurricular activities, and attendance typically declines as the school year progresses (GAO,
2006). Lack of persistence in attendance may be problematic; in a 2012 review of studies of
supplementary educational services’ effectiveness in raising individual student test scores,
Heinrich estimates that attendance of approximately 40 hours of tutoring may represent a
“critical threshold,” below which student gains to achievement test scores are not typically
realized.
1
Studies finding positive impacts in mathematics and reading include: Rickles and Barnhart, 2007; Springer,
Pepper, Gardner, and Bower, 2009; Zimmer et al, 2006; and Zimmer et al, 2007. Studies with findings of mixed
impacts include: Heistad, 2007; and Rickles and White, 2006. Potter et al, 2007 and Heinrich, Meyer, and Whitten,
2007 found negligible impacts.
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Because tutoring attendance is not mandatory and also presents opportunity costs for
students, students registered for these services may respond to some forms of incentives. In the
2009-2010 school year, educational researchers collaborated with a Southern urban school
district to conduct a randomized controlled trial evaluating the effectiveness of incentives on
student attendance of supplementary educational services. In this experiment, non-monetary
recognition incentives significantly increased attendance of tutoring services, compared to the
control group. In the analysis which follows, we attempt to investigate the ways in which the
non-monetary incentive influenced attendance of tutoring and how this effect varied across age
and gender.
Theoretical Framework
Systematic Differences in Achievement Motivation: Age and Gender
Our investigation of the interplay between age, gender, incentives, and voluntary
attendance of tutoring builds on a great foundation of research in the psychology of achievement
motivation. This research reveals that there are systematic differences in motivation between
students of different ages. Multiple studies suggest that students’ intrinsic academic motivation
generally declines as students age (e.g., Eccles, Wigfield, Harold, & Blumenfeld, 1993;
Gottfried, Fleming, & Gottfried, 2001; Harter, 1981). When looking specifically at the value
students place on academic tasks, researchers have also observed declines as students age
(Jacobs et al. 2002; Fredericks & Eccles, 2002).
Along with age, gender also seems to be an important variable in predicting students’
motivation in school and response to different incentives. For example, boys are more likely to
be labeled as underachievers (McCall, Evahn, & Kratzer, 1992), spend less time on homework
(Jacob, 2002) and seem to put forward less effort and create more frequent disruptions than girls
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(Downey & Vogt Yuan, 2005). Some research suggests that compared to boys, girls in the
educational environment may perceive failure differently and are more motivated by avoiding
failure. More specifically, females are more likely to choose easier laboratory tasks, avoid
challenging and competitive situations, lower their expectations following failure, switch college
majors in response to a decline in course grades, and perform below their ability level on
difficult timed tests (Dweck & Licht, 1980; Spencer, Steele, & Quinn, 1999). Some studies
suggest that race and gender interact to influence the degree to which students identify with proacademic behaviors. Graham, Taylor, and Hudley’s 1998 study of middle-school students found
that while white boys and girls of all races identified high achieving peers as individuals whom
they admired, respected, and wanted to be like, African American and Hispanic boys were more
likely to report admiring their low-achieving peers.
Nonfinancial Incentives
Both theory and the literature provide numerous ways to perceive nonfinancial incentives
as potentially very effective motivators. Frey (2007) points out that, compared to monetary
compensation, awards have the advantage of (1) being less likely to crowd out recipients’
intrinsic motivation than monetary compensation, (2) being more likely to reinforce bonds of
loyalty and other positive relationship attributes, and (3) having relatively low material costs for
the presenter, especially relative to recipient valuation. Frey also notes that these kind of
nonfinancial incentives serve a strong signaling function: the presenter signals the kind of
behavior that is desired and valued, and the recipient is able to signal to others the ability and
history of displaying these kinds of behaviors.
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Systematic Differences in Response to Incentives
Reviewing previous literature, Levitt and colleagues (2012) note that the patterns of
differential response to incentives by gender is mixed in the literature, with girls possibly more
responsive to longer-term incentives (Angrist, Lang, & Oreopoulos, 2009; Angrist & Lavy,
2009) and boys perhaps more responsive to short-term incentives, especially when incentives are
framed in the context of a competition (Gneezy, Niederle & Rustichini, 2003; Gneezy &
Rustichini, 2004). Furthermore Levitt and colleagues (2012) find that both financial and
nonfinancial incentives tend to be more effective with younger students compared with older
ones.
Data
In the 2009-2010 school year, researchers working with a Southern urban school district
identified 309 students in grades 5 through 8 who were eligible for and registered to receive
supplementary educational services. Students were drawn from 14 different schools and
attended any of 16 different providers of supplemental educational services. Of these 309
students, three did not meet inclusion criteria, and another four students opted out of
participating in the study (see figure 1). Students were assigned to one of three experimental
conditions: a control group, a group which would receive monetary incentives for attendance,
and a group which would receive symbolic, non-monetary recognition for their attendance.
Students offered a non-monetary recognition incentive were told prior to attending tutoring that
signed certificates from the superintendent of schools would be mailed to their homes upon
completion of 25 percent and 75 percent of their allotted tutoring hours.2 Student attendance in
tutoring was monitored from its first episode (taking place as early as October) until the end of
Students are allotted different hours of tutoring because providers of supplementary educational
services can charge different hourly rates. Tutoring providers invoice the school district for the number
of hours students attend, up to a maximum per-student, per-year dollar allocation.
2
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the school year. For the purposes of this paper, results from the monetary incentive treatment
group are not addressed in order to focus on the effects of non-monetary recognition.
The student sample is limited to middle-school students in grades 5 through 8, although
lower grades are over-represented, with 36 percent of the sample in grade 5 and 18 percent in
grade 8. Because the supplementary education services target low income students in Title I
schools, 97 percent of students in this sample receive free- or reduced-price lunch. 77 percent of
students are categorized as African-American or Hispanic. (see Table 1 for complete descriptive
statistics and evidence of randomized balance between experimental groups).
Methods
Because non-attendance of tutoring was a significant phenomenon in these two
experimental groups under consideration in this paper, we chose to look not only at the expected
hours of tutoring attendance for each group, but decided to decompose this behavior into two
components and to examine separately these two behaviors: attendance or non-attendance of
tutoring, and persistence in attending tutoring among those who attended at least one tutoring
session. Here, the analytical approach might be similar to the evaluation of program aimed at
incentivizing college going among high school senior, estimating treatment effects on the
outcomes of both college enrollment and college persistence among those who enrolled. In this
analysis, we will use the term take-up to describe the attendance of at least one tutoring session
among students registered for supplementary educational services; the term persistence will be
used to describe the number of hours of tutoring attended by those who registered and attended at
least one tutoring session. Accordingly, treatment effects are estimated for three different
outcomes, using different models for each:
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(1)
Total Hours Attendedi = β0 + β1 Certificatei + β2 Paymenti + εi
(2)
Take-upi = δ0 + δ1 Certificatei + δ2 Paymenti + ε’i
(3)
𝑃𝑒𝑟𝑠𝑖𝑠𝑡𝑒𝑛𝑐𝑒𝑖 = (𝑇𝑜𝑡𝑎𝑙 𝐻𝑜𝑢𝑟𝑠 𝐴𝑡𝑡𝑒𝑛𝑑𝑒𝑑𝑖 | 𝑇𝑎𝑘𝑒­𝑢𝑝𝑖 = 1) = 𝑒 (ζ0 + ζ1 Certificatei +
ζ2 Paymenti + ε′′
)
𝑖
Different regression approaches, however, are applied to the different models because of the
distributional characteristics of each outcome variable. Ordinary least squares regressions are
applied to the regression models with total hours attended or tutoring takeup3 as dependent
variables. The dependent variable of Equation (3), persistence in tutoring attendance, is an overdispersed count variable, and is estimated with negative binomial regression.
Results
Treatment effects
Assignment to the certificate incentive group is associated with greater average hours of
attendance, with the treatment group averaging 18.4 hours of tutoring attendance, compared with
an expected 5.1 hours of tutoring (p<0.001)4. The certificate incentive is associated with a 15
percentage point increase in tutoring take-up, over and above the 63 percent take-up rate
observed in the control group (p=0.02). Excluding the analysis to students attending at least one
tutoring session, the certificate incentive is associated with nearly three times the number of
tutoring hours, with the expected hours of attendance for those who take-up tutoring to be 23.7
hours for those in the certificate incentive group, compared to 8.1 hours in the control group
(p<0.001).
3
Applying OLS regression to a binary dependent variable such as take-up is also referred to as a linear probability
model (LPM).
4
See regression results in Table 1 for point and p-value estimates
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Differential Response by Grade
When looking at the differences between average hours attended by grade for all students
assigned to treatment and control, there was a significant interaction between treatment and
grade, with each additional grade above grade 5 associated with an expectation of approximately
3.0 fewer hours of tutoring attendance (p=0.033) (see table 2).
However, this diminishing
effect by grade is not isolated or detected after the main effect is decomposed and take-up and
persistence effects are analyzed separately. The certificate incentive is associated with greater
likelihood of take-up of tutoring services only in students in grade 5 (p-value = 0.004), but is not
associated with a greater likelihood of take-up of tutoring service at conventional levels of
significance for students grades six through eight. Among those attending at least one tutoring
session, the certificate incentive is associated with greater persistence in all grades five through
eight.
Differential Response by Gender
The effect of the certificate treatment on tutoring take-up varied greatly by gender. In the
control group, female students registered for tutoring were actually less likely to take-up tutoring
than males, with take up rates of 53 and 72 percent, respectively (p-value=0.036). While the
certificate is not associated with greater take-up for males, the effect of the certificate incentive
on female enrollment appears to be quite large. Only 53 percent of registered females in the
control group attended at least one tutoring session, compared to 86 percent of registered females
in the certificate group (p=0.003). An investigation of the certificate treatment on persistence
reveals higher persistence among registered students for both males and females (p-value less
than 0.001 for both).
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Significance
The patterns of heterogeneous response to this application of nonmonetary incentives
suggest implications for the design and implementation of student incentive programs more
generally. When considering the signaling effect of any incentives – and nonfinancial awards in
particular – it may be very important to consider not only the signal given by the award, but also
the perceptions and values of the multiple audiences observing the signal.
Furthermore,
because targets of incentive schemes often respond in systematically heterogeneous ways,
incentive schemes are likely to be made more effective through response monitoring, followed
by the addition of strategies to target subpopulations and behaviors not sufficiently influenced by
the existing incentive structures.
Considering the Audience of the Signal
When effective, non-monetary recognition incentives present clear advantages: they are
less costly and often less controversial than monetary incentives (Levitt et. al. 2012, Frey, 2007).
Frey (2007) points out, “Awards certainly represent more than just money, and the recipients
experience them as a special form of social distinction, setting them apart from the other
employees” (p. 6). However, this feature may subvert the intended effect of nonmonetary
awards for academic performance in some contexts. Adolescent students, in particular, may not
desire to be “set apart” from other students in general, and may avoid being “set apart” from
other students on the basis of superior academic performance, in particular. In general,
adolescent students may not respond well to incentives to increase academic behavior, as they
may want to seem independent – not compliant – or may belong to a social group which
devalues academic performance (NRC, 2003). However, regardless of whether an individual
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student personally values academic achievement, an individual’s perception of his or her peers’
disregard for academic achievement may blunt the intended effect of incentives designed to
reward students through social recognition. Many adolescent students perceive their peers as
discounting academic achievement and pro-academic behavior, such that students might avoid
this type of behavior to avoid a loss of status among peers (Arroyo & Zigler, 1995; Fordham,
1996; Fryer & Torelli, 2010; Yonezawa, Wells, & Serna, 2002).
In the context of this experiment, the positive effects of the non-monetary incentive may
have been realized because of the most proximal audience: because the certificate was mailed
home, the signal of this award was observed not by peers, but by the student’s parents and
family. If the parent-adolescent relationship is one which can be characterized as exhibiting
significant information asymmetry regarding the student’s proacademic values, motivation and
behavior, than this award in particular might be viewed signal of a student’s proacademic values
and behavior to students’ parents. For some adolescent students, the signal would be particularly
efficacious, in that it excludes any similar but undesirable signaling to the students peers. There
is evidence to suggest that students would prefer that different audiences receive different
signals. Relative to peers, adolescents’ parents place greater value on time spent on homework
(Fordham, 1996), are less tolerant of misbehavior in class (Berndt, Miller, & Park, 1989), and
place different relative values on reputation, popularity, and academic success (Coleman, 1961).
It is likely then that student know or perceive their parents to value academic achievement and
behavior – including tutoring attendance – more than are students’ peer groups. For this reason,
incentives that aim to generate recognition or pride from a student’s parents might be more
effective than those awarded before students’ peers.
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Monitoring and responding to heterogeneous response to incentives.
This study adds to the evidence that suggests that, along with students having
systematically different levels of intrinsic motivation, students also respond to incentives in
systematically different ways. The finding from this study supports the findings reported by
Levitt and colleagues (2012), that the effects of both financial and nonfinancial incentives for
students tends to decrease with student age. This study, like others (Angrist et. al, 2009, Angrist
& Lavy, 2009, Gneezy, Niederle, & Rustichini, 2003; Gneezy & Rustichini, 2004; Levitt et al,
2012), has also found significant differential effects of incentives by gender.
This suggests that incentive systems need to be designed with these systematic
differences in mind. Student incentive systems should be actively monitored for results and
adjusted or amended according to outcomes. In the context studied in this analysis, male
students offered certificates of recognition did not seem to be any more likely to take-up tutoring
services than those in the control group, although the certificate did seem to be an effective
incentive for encouraging persistence in those male students attending at least one tutoring
session. Put another way, males in this sample seemed to need additional support or incentives
to take-up tutoring services and “get over the hurdle” of attending tutoring session for the first
time. Specifically, by addressing the barriers and incentives to male take-up of tutoring service,
the district might expect to leverage the observed persistence-effect of the certificate incentive to
an even greater degree.
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Tables and Figures
Enrollment
Figure 1. Flow diagram of the progress through the phases of the parallel randomized trial of three groups.
Assessed for eligibility (n=309 )
↓
Randomized (n=309)
Analysis
Follow-up
Allocation
↓
Control Group
Allocated to control group
(n=103)
Declined to Participate
(n=1)
Not meeting inclusion
criteria (n=0)
Received allocated
intervention (n=0)
Did not receive allocated
interventions (n=0)
↓
Treatment Group:
Certificate Incentive
Allocated to intervention
(n=106)
Declined to Participate
(n=3)
Not meeting inclusion
criteria (n=0)
Received allocated
intervention (n=0)
Did not receive allocated
interventions (n=0)
↓
Treatment Group
Payment Incentive
Allocated to intervention
(n=100)
Declined to Participate
(n=0)
Not meeting inclusion
criteria (n=3)
Received allocated
intervention (n=0)
Did not receive allocated
interventions (n=0)
Lost to follow-up (n=0)
Discontinued intervention
(n=0)
Lost to follow-up (n=0)
Discontinued intervention
(n=0)
Lost to follow-up (n=0)
Discontinued intervention
(n=0)
Analyzed (n=102)
Excluded from analysis
(n=0)
Analyzed (n=103)
Excluded from analysis
(n=0)
Analyzed (n=96)
Excluded from analysis
(missing background
variables) (n=1)
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Table 1. Descriptive variables for combined, control, and certificate treatment groups, randomization
balance check between control and treatment groups
(1)
(2)
(3)
(4)
Groups 1 & 2
Group 1: Control
Group 2:
T test equal means
Certificate
b/se
b/se
b/se
p-value
White
0.23
0.18
0.20
0.469
0.04
0.04
0.03
AfricanAmerican
0.49
0.05
0.58
0.05
0.54
0.03
0.187
Hispanic
0.25
0.04
0.22
0.04
0.24
0.03
0.598
Asian
0.03
0.02
0.01
0.01
0.02
0.01
0.310
Female
0.48
0.05
0.55
0.05
0.52
0.03
0.298
FRPL Status:
Reduced Lunch
0.09
0.03
0.06
0.02
0.07
0.02
0.412
FRPL Status:
Free Lunch
0.87
0.03
0.91
0.03
0.89
0.02
0.356
SPED
0.21
0.04
0.16
0.04
0.18
0.03
0.349
ELL
0.25
0.04
0.20
0.04
0.23
0.03
0.387
Grade 5
0.38
0.05
0.37
0.05
0.38
0.03
0.844
Grade 6
0.24
0.04
0.27
0.04
0.25
0.03
0.550
Grade 7
0.16
0.04
0.23
0.04
0.20
0.03
0.171
Grade 8
0.23
0.04
102
0.13
0.03
103
0.18
0.03
205
0.062
N
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Table 2: Regression estimations, treating grade as a categorical variable
Take-up:
Total hours attended:
Among all enrollees, total hours of
Proportion of enrollees attending at
tutoring attended
least one hour of tutoring
(OLS Regression)
(OLS/LPM Regression)
(1)
(2)
(3)
(4)
(5)
(6)
Certificate
13.28***
1.56
8.86***
2.22
17.24***
2.51
0.15*
0.06
-0.04
0.09
0.30*
0.10
Persistence:
Among attendees, average hours of
tutoring attended
(Negative binomial regression)
(7)
(8)
(9)
1.07***
0.12
0.92***
0.17
Female
-2.90
2.18
-0.19*
0.09
-0.29
0.19
female x
Certificate
8.38**
3.08
0.37**
0.12
0.35
0.24
1.05***
0.18
grade 6
-0.86
2.86
0.25*
0.12
-0.57*
0.22
grade 7
3.98
3.27
0.09
0.13
0.44
0.25
grade 8
-1.33
2.90
0.07
0.12
-0.43
0.24
grade 6 x
Certificate
-3.60
3.96
-0.31
0.16
0.42
0.28
grade 7 x
Certificate
-10.64
4.35
-0.26
0.18
-0.56
0.32
grade 8 x
certificate
-7.18
4.57
-0.14
0.19
0.04
0.33
intercept
N
R-squared
5.11***
1.10
205
0.263
6.50***
1.51
205
0.292
4.99***
1.76
205
0.303
0.63***
0.04
205
0.027
0.72***
0.06
205
0.068
0.54***
0.07
205
0.060
2.10***
0.09
144
0.043
(pseudo)
2.20***
0.12
144
0.046
(pseudo)
2.23***
0.15
144
0.052
(pseudo)
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Table 3: Regression estimations, treating grade as a continuous variable
Take-up:
Total hours attended:
Among all enrollees, total hours of
Proportion of enrollees attending at
tutoring attended
least one hour of tutoring
(OLS Regression)
(OLS/LPM Regression)
(1)
(2)
(3)
(4)
(5)
(6)
certificate
13.28***
1.56
8.86***
2.22
16.60***
2.23
0.15*
0.06
-0.04
0.09
0.22*
0.09
Persistence:
Among attendees, average hours of
tutoring attended
(Negative binomial regression)
(7)
(8)
(9)
1.07***
0.12
0.92***
0.17
female
-2.90
2.18
-0.19*
0.09
-0.29
0.19
female x
certificate
8.38
3.08
0.37**
0.12
0.35
0.24
1.13***
0.17
grade - 5
-0.00
0.92
0.02
0.04
-0.03
0.08
grade - 5 x
certificate
-2.97*
1.39
-0.07
0.06
-0.07
0.11
intercept
N
R-squared
*
5.11***
1.10
205
0.263
6.50***
1.51
205
0.292
p < 0.05, ** p < 0.01, *** p < 0.001
5.11***
1.57
205
0.293
0.63***
0.04
205
0.027
0.72***
0.06
205
0.068
0.61***
0.06
205
0.034
2.10***
0.09
144
0.043
(pseudo)
2.20***
0.12
144
0.046
(pseudo)
2.14***
0.14
144
0.059
(pseudo)
CERTIFICATE OF RECOGNITION
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Figure 2: Main and Heterogeneous Treatment Effects
21
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