Name: _______________________________________________________________________ Date: __________________
Post Midterm Exam Review MKT
Question
Number
1
Question
Adding a kids' menu in order to increase sales to young parents in the areas is an example
of a:
2
Overseeing how transportation will be taken care of is which marketing mix element?
3
Convert the following number to a percent: 177.3
4
5
Which not an objection spoken about in 2.09:
A: Need
B: Source
C: Time
D: Store
Salesperson: "Paper or Plastic" - which closing the sales method is this?
6
P&G makes and sells 250 different products; this is considered there:
7
Which is NOT a type of customer inquiry discussed in 2.02:
A: Merchandise
B: Store Personnel
C: Business
D: Language Barrier
Paying attention to the customer, following through, and not passing the buck are all ways
for a business to:
8
9
Clay communicates through all advertisements that his employees go through extensive
training. What is Clay doing?
10
A customer buys a CD player and receives a printed warranty card stating the action the
company will take if the CD player does not work properly. This is an example of a(n)
________________ warranty (not full).
Great Value brand at Walmart is a:
11
Answer
(KEY) Post Midterm Exam Review MKT
Question
Number
1
Question
Adding a kids' menu in order to increase sales to young parents in the areas is an example
of a:
Answer
Strategy
2
Overseeing how transportation will be taken care of is which marketing mix element?
Place
3
Convert the following number to a percent: 177.3
17730%
4
Store
5
Which not an objection spoken about in 2.09:
A: Need
B: Source
C: Time
D: Store
Salesperson: "Paper or Plastic" - which closing the sales method is this?
6
P&G makes and sells 250 different products; this is considered there:
Product mix
7
Which is NOT a type of customer inquiry discussed in 2.02:
A: Merchandise
B: Store Personnel
C: Business
D: Language Barrier
Paying attention to the customer, following through, and not passing the buck are all ways
for a business to:
Language Barrier
9
Clay communicates through all advertisements that his employees go through extensive
training. What is Clay doing?
Making a brand
promise
10
A customer buys a CD player and receives a printed warranty card stating the action the
company will take if the CD player does not work properly. This is an example of a(n)
________________ warranty (not full).
Great Value brand at Walmart is a:
Express
8
11
Direct
demonstrate service
orientation
Private distributor