Job Description
Position title:
Service Development Manager – Midlands region
Reports to:
Director – Operations and Innovation
Reporting staff:
None
Location:
Home based
Full time/Part time (no
of hours):
37.5 Full Time
Overall Objectives of the Job
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To persuade and influence commissioners, service providers and policy makers to
improve respiratory health service provision at a local and regional level
To ensure that respiratory care is identified as a priority in local and regional
development plans
To ensure that the voice of users and carers influences respiratory services
To work with health service professionals in all settings to encourage strategies
which minimise health inequalities and the variation patients experience in health
service delivery
To actively promote the BLF product range, develop opportunities for the sale of
BLF products and work with colleagues on developing new products
To work with local commissioners in developing effective self-management support
for patients
Key Responsibilities
Health Service Design and Delivery
 Influence local Clinical Commissioning Groups, NHS Trusts, Health and
Wellbeing Boards, Local Authorities (Public Health) and other policy makers to
ensure that respiratory is a priority for them in their local and regional
development plans
 Support and influence local services redesign / service improvement work
 Develop professional partnerships with service providers and other key
stakeholders (e.g. Healthwatch) throughout the region
 Work with the Communications Team, actively participate in the development
and delivery of regional and national influencing campaigns including the
development of effective working relationships with local policy makers
 Gather intelligence and insight on local data, strategies and priorities and
ensuring that this is used across the BLF in a structured manner
 Manage the local implementation of our Patient Leaders (service user reps)
programme, ensuring people with respiratory disease and carers are placed in
appropriate forums of influence and adequately trained and supported in their
role.
Service Development Manager
July 2013
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Health Care Professional Engagement
 Manage local relationships with key health care professionals with the aim of
improving the quality of care received by respiratory patients and developing
their wider relationship with the BLF
 Establish local networks and events for health care professionals
 Work with colleagues in BLF Direct ensure that local Breathe Easy groups are
supported by a health care professional wherever possible and that the group is
integrated into the planning and delivery of local respiratory services.
BLF Products
 Work with colleagues across the organisation, assist with the research,
development and market testing of the BLF product range ensuring it is fit for
purpose and appropriate for market
 Develop an in-depth knowledge of the BLF product range, their usage, and
impact
 Proactively seeking opportunities, developing warm contacts with key
stakeholders and ensuring appropriate products from our range are promoted
to Clinical Commissioning Groups, Local Authorities and other potential
purchasers
 Promote the BLF product range at conferences and other events as these
opportunities arise.
Self-management
 Work with commissioning organisations to ensure that effective selfmanagement is embedded into the local respiratory care pathway. This
includes:
o promoting the commissioning of pulmonary rehabilitation
o identifying opportunities to develop access to maintenance exercise for
patients
o promoting better medicines compliance and education (including
oxygen)
o working with colleagues across the BLF to develop and deliver tools and
levers which promote better self-management
Key stakeholders
 As the BLF senior representative in the region, responsible for identifying local
key stakeholders and managing the BLF’s relationship with them. Ensure the
stakeholders become and remain engaged with the work of the BLF and
wherever possible they are actively supporting our aim and objectives
General
 Work with BLF colleagues on UK wide initiatives, sometimes taking a lead role
 Manage the delivery of regional specific projects. Attend occasional meetings
and training sessions across the UK as required
 Support local fund raising activity in partnership with Fundraising Directorate
 Carry out other tasks as required by your line manager which are consistent
with the scope of this post
Service Development Manager
July 2013
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Education & Training
Educated to at least first degree level or equivalent
Skills & Experience
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Detailed knowledge of NHS commissioning structures
Experience of working to influence service design and delivery, preferably in a
health care setting
Ability to build, develop and maintain complex relationships with key stakeholders,
service providers, including people affected by lung disease, healthcare
professionals, and other external support organisations
Written communication skills to produce concise reports, project briefs (internal
and external) and proposals
Experience of using and communicating data to drive service improvement
Experience in supporting service users to engage with service design /
improvement
IT literate with good working knowledge of Microsoft Office packages
Experience of managing budgets
Excellent listening, communication, presentation and reporting skills
Good leadership skills and ability
Personal attributes
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Able to work independently with limited day-to-day interaction with other BLF
colleagues
Flexibility to work out of office hours
Ability to work positively and collaboratively within a small dispersed team
Able to prioritise and plan workload efficiently
Creative and innovative approach to dealing with issues and problem solving
Commitment to promoting the patient and carer voice in the planning and review
of health services.
Enthusiasm and willingness to be flexible in achieving targets and outcomes
Self-starter, happy to work in teams and independently
Support diversity and equality of opportunity in the workplace
Commitment to the Charity and its values
Able to influence, persuade and interact effectively at all levels
Other requirements
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Home based within reasonable travelling distance of key locations/population
centres within the region
Able to cope with IT and communications requirements of a home based role
Travel throughout the region with some travel to London and occasionally to
other UK locations as required by the BLF
Service Development Manager
July 2013
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Attendance at meetings and events during evenings and weekends
Occasional overnight stays away from home
Current driving licence and be able to use own transport for work purposes
This Job Description is illustrative and non-exhaustive in scope. The job holder may
be required to fulfil additional and different duties as reasonably required by the
British Lung Foundation. Reporting line and scope may vary from time to time to
reflect the changing needs of the British Lung Foundation.
Service Development Manager
July 2013
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