FOR IMMEDIATE RELEASE For info, contact: Nikol Theodorou, Managing Director Tel: +44 (0) 20 3305 6119 E-mail: nikoleta.theodorou@urbangrain.net Exposed: The Truth About Feta Cheese What consumers need to know about selecting, storing and cooking with feta cheese London, UK – 19 May 2014: Urbangrains, the London-based Mediterranean food brand, announced today the release of their new guide “The Essential Buyers Guide to Feta Cheese”. The guide is one publication of many created by Urbangrains with the help of nutritionist and food scientists aiming to educate and inform consumers on how to select feta cheese. “Feta is gaining popularity in the U.K. and abroad, and consumers are looking for it as an alternative to yellow cheeses. Its sharp, salty taste and unique characteristics make it an important element of the Mediterranean cuisine” stated Nikol Theodorou, Urbagrains’ Managing Director. “However, with the sea of options, consumers really do not know the difference between real feta cheese and a salty white cheese which is not feta. We created this guide as a roadmap to discerning consumers who value their health” continues Ms. Theodorou. The 24-pages guide covers: Short History of Feta on page 5 What you need to ask before purchase on page 8 Storage & Refrigeration, page 10 Antibiotic-Free Milk, page 11 How Feta Cheese is Made, on page 12 Creative Cooking with PDO Feta, on page 19 Consumers that are looking to learn more about choosing the best feta for their dietary needs can download the guide from this link: XXX About Urbangrains: Urbangrains is your everyday imaginative brand of food essentials, offering a range of artisan, often unusual foods. Driven by our own devotion to know our food origins, we have teamed up with like-minded local producers who stay true to their craftsmanship. Pure raw ingredients are blended together into exceptional delicacies, always hand-processed with utmost care - containing no artificial flavours, colouring or preservatives - and this is our promise to you. See our full collection at: www.urbangrains.net Like us on Facebook:/urbangrains Follow us on Twitter:@urbangrains Follow our company on Linkedin: http://www.linkedin.com/company/urbangrains-uk-ltd