[Insert hospital logo] [Hospital Name] Joins New York Organ Donor Network in Celebrating National Donate Life Month this April Every 15 hours someone dies in New York State while waiting for an organ transplant. Every two and a half hours, a New Yorker’s name is added to the waiting list. The need for organs in New York is critical. As part of the continuing effort to raise awareness and get more New Yorkers to sign-up to be organ donors, [Hospital Name] will mark National Donate Life Month throughout April by partnering with the New York Organ Donor Network. The entire month is set aside to raise awareness about the need for organ, eye, and tissue donors. Multiple programs and events will be held to honor the generosity of donors and their families and to commemorate transplant recipients. 2012 was a record year with more than 303,000 people registering to be organ donors in the greater New York metropolitan area. This brought the state total to over three million residents enrolled in the Donate Life State Registry. While we celebrate this success, the need for organ, eye, and tissue transplants continues to grow. In New York State, nearly 10,000 people are waiting for life-saving organ transplants. Currently, 20 percent of individuals age 18 and over have signed the donor registry compared with an average of 45% across the United States. In order to increase registry enrollments, [Hospital Name] will host various events and programs during Donate Life Month, including organ donor registry drives. [Hospital inserts other April events and programs.] [Quote from hospital CEO or other leadership member about why the hospital is participating and what it hopes to achieve. Suggestion: “We need to share with our community that organ donation saves lives every day. And, that it is made possible because someone like you made the decision to donate. Each of us has the power to donate life. I urge you to act now”.] Helen Irving, New York Organ Donor Network president and CEO, said she welcomes the month-long commitment from [Name of Hospital.] “As there are fewer than 300 deceased organ donors in the greater New York metropolitan area each year, we look to invaluable parternships from our region’s hospitals and transplant centers to encourage New Yorkers to add their names to the Donate Life Registry. Just one organ donor alone can save up to eight lives. That same person can save or improve up to 50 lives through tissue and eye donation. That’s why we appeal to New Yorkers to register as organ donors today.” Complementing the efforts of area hospitals, the New York Organ Donor Network has launched a multi-faceted public awareness campaign. The efforts include mass media advertising, partnerships with local businesses, and engagements with both civic and governmental entities. In addition, donor registry drives will be held throughout the metro region on college campuses and at the Department of Motor Vehicles (DMV). Ninety-five percent of all organ donor registry enrollments occur at the DMV and so donor family members and transplant recipients will be on site at several DMV locations sharing their stories. To register as an organ donor or for more information: Visit www.SaveLivesNewYork.org. National Donate Life Month: Originally a weeklong observance, former Health and Human Services Secretary Tommy G. Thompson officially sanctioned the extension of the celebration in 2003 to include the entire month of April. Donate Life Month is traditionally sanctioned by the president of the United States. [Name of Hospital – Description Template] New York Organ Donor Network: The New York Organ Donor Network (NYODN) is the nonprofit, federally designated organ procurement organization (OPO) for the greater New York metropolitan area. Established in 1978, NYODN is the second largest OPO in the United States, serving 13 million people. Working closely with transplant centers and hospitals, NYODN facilitates organ, eye, and tissue donation for transplant. The organization additionally provides public education about donation and transplantation and encourages enrollment in the New York State Donate Life Registry. ###