Capgemini Proposal Template

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Information Strategy & Analytics

23 September 2013

TABLE OF CONTENTS

7

8

9

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5

6

1

2

Service Overview ........................................................................................................... 3

3

Why Capgemini? ........................................................................................................... 4

Capgemini’s Service Offering and Methodology ......................................................... 6

3.1

Information Strategy ........................................................................................................ 6

4 Benefits ........................................................................................................................ 10

4.1

Summary of Proposition ................................................................................................ 11

Pricing .......................................................................................................................... 11

Rightshore

®

.................................................................................................................. 11

Ordering & Invoicing Process .................................................................................... 11

Termination Terms ...................................................................................................... 11

References ................................................................................................................... 11

Further Information ..................................................................................................... 12

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1 Service Overview

Many organizations have yet to fully realize the benefits of their investments in business information systems. A holistic view of key business information across the organization that can be trusted is hindered by a lack of standards and a culture that does not exploit information as a strategic asset. Today’s leading organizations are information driven and a strategic approach to handle information is an imperative.

Traditionally organisations look at their business in terms of people, processes and technology, But all of these are linked by information and only if you don’t take an information centric approach to managing the business you will end up with a disjointed approach to each of these dimensions. Information is often treated as an afterthought but for many organisations information is their most valuable asset.

Each organization needs to plan its own personal journey in detail to so it is moving forward in the right direction . Capgemini’s Information Strategy will help clients build the journey towards becoming an Intelligent organisation. We have our standard Intelligent

Enterprise framework that helps clients towards achieving intelligence by providing a holistic view across people, process and information

As the organisation (both Business and IT) deploy the information strategy so the value of the business information goes up. It also means that the organisation can quickly respond to request for new information knowing that there is a reliable base to derive it from.

An Information Strategy will help organisations build:

Stakeholder consensus & acceptance of any information problems

Provides a view of the value, easy and prioritisation of information issues to be addressed (ie where do I start?)

Maps the Business Information initiatives to key strategic business objectives.

Capgemini also has capability in analytics that help enable our clients to approach problems and make decisions with the confidence that they are acting on evidence from logical and structured analysis

Capgemini has capability in Analytics in over 25 countries worldwide and is able to support business analytical engagement in all of these whereby we have a centralized pool of resources that can be leveraged across sector and country. Analytical solutions can help to deliver value if a client:

is undergoing change and requires specialist analytical input to help deliver benefits

needs to justify a strategic decision

is seeking to improve its day-to-day operations.

The core of our approach is the ability to abstract a model of the real-life problem that is intuitive to use, yet sufficiently realistic to support robust decision making.

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2 Why Capgemini?

Capgemini has a vast experience in delivering Information Strategy and analytical solutions to our clients across the world in various domains. Information Strategy and BI

& Analytics are the key service offerings under the Business Information Management

(BIM) umbrella, depicted in our BIM service Model below:

Capgemini can help organisation understand how they use information and how they can leverage this key asset to drive business value:

Capgemini has a standard Intelligent Enterprise framework that uses information to help its people drive business advantage from its processes and technology.

Capgemini has developed a simple four-level model, that can be used to define both an organizations

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current position and expected position.

The model defines four levels of maturity as Data,

Information, Insight and Intelligence. The stages are described in the diagram below:

In Analytics, Capgemini delivers a tiered set of services that provides economies of scale; the customer benefits because he can opt for services on a piecemeal basis as he grows in analytical maturity as shown below:

Capgemini understands that Analytics as a service is concerned not only with insights delivery but also looks into the way in which data is being collected, integrated and managed. It is always a challenge to organize data in an intuitive and integrated way

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where users can get to their business answers quickly by employing the rights methods and tools.

Our focus on Analytics deployment is a crucial differentiator, we have built expertise if being able to deliver role-based and function-based dashboards that leverage analytical insights. We work closely with the business users to customize business analytics needs using the optimal mix of technology and people to deliver value. We also have the

Analytics CoE that has established best practices across the Analytics Project

Management Lifecycle that generates exponential value to customers. Capgemini’s

Analytics practice is staffed with unique and relevant skill sets to accelerate implementation.

We have developed some in-house analytical solutions, one such example is mentioned below:

Intellicamp – Our in-house Campaign Intelligence Solution - Capgemini has developed an analytics based solution that enables marketing managers to extract significantly better bang for the buck from marketing campaigns. Following are some of the differentiators of this solution

Embedding analytics for better value at strategic points of the Marketing Campaign

Value chain

 An integrated marketing solution that can make offers more ‘relevant’ to the customer and provide incisive visibility into campaign effectiveness

Designed on a Solution as a Service (SaaS) modell that can be customized to the specific marketing needs and campaign workflow architecture of the client.

3 Capgemini’s Service Offering and Methodology

3.1

Information Strategy

Information is one of your most valuable business assets, how you use your information can provide competitive advantage. Through Capgemini's Intelligent Enterprise methodology, we help you develop an information strategy that unlocks the real value of your business information.

Society’s use of information, access to it and the ever increasing volumes of it mean that your organisation may need to adjust how you are positioned in you relative markets.

Capgemini can help you align your use of information with your corporate strategy and identify if there are opportunities in your market that you could take advantage of .

Whether you are looking to leverage information on performance management, customer value, service performance or supply chain visibility, you face the same core challenges: sharing information across the enterprise, gaining a comprehensive view of all business data and making information easily accessible.

Capgemini’s Information Opportunity Report reveals that companies using business information successfully can be up to 27% more effective.

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Our Intelligent Enterprise tools give you a comprehensive understanding of your company’s current business information environment and identify areas for improvement.

These insights help you build a more effective organisation.

We review the health of your Information Governance and Information Management practices and assess their maturity to identify any areas for increased business effectives from how you use information.

We use our Information Value Chain to help understand where the focus of effort needs to be and then asses your Information Management capabilities in these areas:

We can review, appraise and develop your Business and Investment Cases for

Information Exploitation, Information Governance and Information Management

Optimal information usage focusing on information that adds real business value

Advanced technology and business intelligence tools for data gathering, structuring, analysis and distribution

Better business culture to create a focus on the drivers of business and customer value

Corporate training and education to support the new information strategy

More efficient organization to use business information successfully

Building a Strong Foundation for Your Information Strategy.

Our IE Methodology and advice for IM strategy is renowned in the industry, including recognition by Gartner. Capgemini has an established a vision of an Intelligent

Enterprise which drives a value roadmap for any organization using a proven methodology:

Our IE practice has a global reach

Our solutions are focused on value creation and problem solving for both IT and business

Over 70 personnel have been formally trained in the Intelligent Enterprise

Methodology

 The Intelligent Enterprise methodology allows Capgemini to establish a “trusted advisor” status with our clients.

Our Intelligent Enterprise based engagements are backed by our experience of delivering related technology and Information Management capability solutions.

 “Capgemini clients commend the company on its advice for IM strategy and customer orientation and dedication beyon d just the BI engagement” - Gartner 2010

3.1.1

Information Management Organisation and Governance

We know that getting Information Governance right seems harder every year as the increasing demands on Information from your organisation and your customers is ever increasing.

Capgemini can realign your Information Governance with the overall strategy of your organisation whilst helping your organisation mature and refine your information management practices and capabilities; leading to improved understanding and control

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of your information, improved quality of information, and enabling more people to have access to the right information at the right time.

The objective is to create an information governance structure that is aligned to your business, your strategy and your organisational structure; a governance structure that allows your managers to make the right Information Management decisions.

We aim to develop Information Management Practices within that governance structure result in a set of Information Management capabilities that can be measured as they improve the effectiveness and efficiency of your organisation.

Our Intelligent Enterprise tools give you a comprehensive understanding of your company’s current business information environment and identify areas for improvement.

We bring in-depth assessments that develop insights into current Information

Management practices and the effectiveness of your Information Governance.

We do a full assessment of your Information Governance and Information Management practices and assess their maturity, we extend the maturity assessment based on an

Information Management capability model.

We can review, appraise and develop your Business and Investment Cases for

Information Governance and Information Management.

Our IE Methodology and advice for IM strategy is renowned in the industry, including recognition by Gartner. Capgemini has an established a vision of an Intelligent

Enterprise which drives a value roadmap for any organization using a proven methodology:

Our IE practice has a global reach

Our solutions are focused on value creation and problem solving for both IT and business

Over 70 personnel have been formally trained in the Intelligent Enterprise

Methodology

The Intelligent Enterprise methodology allows Ca pgemini to establish a “trusted advisor” status with our clients.

Our Intelligent Enterprise based engagements are backed by our experience of delivering related technology and Information Management capability solutions.

 “Capgemini clients commend the company on its advice for IM strategy and customer orientation and dedication beyond just the BI engagement” - Gartner 2010.

3.1.2

Big Data Strategy

Big Data, Social Enterprise and Predictive Analytics are changing how businesses interact with their customers, increasing customer expectations and driving competition.

We understand the possibilities that Big Data brings, together with the experience, methods and accelerators to help you form your Big Data Strategy.

Big Data Strategy identifies and plans the mix of data collection, scalable data processing, and data exploitation approaches that seek, irrespective of the scale or complexity of that challenge, to offer your organisation the advantages of having perfect information with which to act, as it fulfils its mission to serve it customer base or citizens.

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Capgemini offers a business-centric approach to Big Data strategy that underpins current business strategies and develops new routes to market instead of just recommending a tool. We use the Intelligent Enterprise method to align with your strategy and business needs, thus bringing all our experience of Information Strategy to your Big Data needs.

We use our Intelligent Enterprise maturity models and health checks to asses your current BI and analytical capabilities, as well as your maturity in Information Governance and Management in order to recommend areas of improvement needed to support your

Big Data goals.

We can review, appraise and develop your Business and Investment Cases for Big Data

We bring in a conceptual model for Big Data strategy, this is a framework of how to structure the thinking behind Big Data solutions, which we call “Big Data Control Panels.”

We then use generic solution pathway for the conception and industrialisation of Big

Data which we tailor to your organisation and priority Big Data Control Panels, these will show how business and technology teams work together, to conceive and construct Big

Data solutions.

3.1.3

Big Data IT Strategy

Putting the right big data technologies in place means you get accurate results in real time, which helps you tackle some of the key challenges facing business today such as:

Knowing what your customers really think about you and your products,

Knowing what levers you should pull and when to interact w ith your customer that’s more effective and mutually beneficial,

Detecting fraud and risk in real-time with sufficient information to take effective, corrective action,

Truly understanding your operations, your supply chain and back-office and how to optimise them across your organisation,

Maximising the effectiveness of your workforce,

Mastering the power of big data technology.

We work with you to find the most appropriate technologies to deliver real business outcomes from big data. Capgemini breaks down big data management into 4 process steps underpinned by essential data services. Each step has a set of processes and technologies, many common to traditional Business Information Management solutions but also with some new big data technologies. For example the acquisition has to deal with new sources such as voice and video; marshalling deals with new distributed architectures and data streaming. Direct your big data to create business opportunities.

We have strong partnerships and expertise in leading technology vendors such as

Informatica, IBM, Oracle, SAP, Informatica, SAS Teradata, EMC and Microsoft.

Our global network comprises 7,500 business information management practitioners,

2,500 of whom are part of our business information management Centre of Excellence in

India, operating within our pioneering Rightshore® model. Our strength in business

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information management and our track record of successful project delivery ensure that we bring unique value to your information strategy development efforts.

3.1.4

Data Analytics & Data Science

The opportunities to change business outcomes through effective analysis are increasing: Our report shows 9 out of 10 business leaders say their challenge is not the growing volume of information, but how to analyse and act on it in real-time.

Capgemini's range of analytical services will keep you ahead. Optimise the value from your business analytics. Capgemini has a portfolio of business analytics capabilities delivered through our global analytics practice network.

Analytics Strategy Design: data analysis to optimise operational performance, and strategy design to improve in-house capabilities.

Analytics Proof-of-Concept: prototype analytical models to support business operations and define detailed requirements and design.

Analytical Model Build and Deployment: analytical models and implementation of interfaces to operational systems.

Analytical Process Outsourcing: business reporting, data refresh and model management outsourcing, and Analytics-as-a-Service for solutions hosting.

Analytical Operational Support: support for existing analytical model deployments and inhouse analytical operations

We are independent of software vendors and will implement the most appropriate technology based on the specific requirements of each client.

We have partnerships with the following solution vendors: IBM, SAP, Oracle,

Informatica, Teradata, EMC, Microsoft, HP, OpenText, SAS, Adobe, Amazon

Marketplace, Palantir, Microstrategy, Qlikview, RoamBI, Tableau, Infoshare, Ab-Initio,

DataFlux, Alfresco, Kofax, Adobe, SAS, Tibco Spotfire.

As a leading player in business analytics, with expertise in business information management, data governance, information strategy and the latest technologies,

Capgemini will help you make the most effective use of big data. Many clients have already achieved positive business outcomes through improving forecasting, decision making and business processes. Using analytical modelling, we enabled a global mobile phone services provider to identify and predict revenue streams, which gave them a Net

Present Value of €170 million over 5 years

4 Benefits

An Intelligent Enterprise has the following benefits:

Help make more and smarter decisions

Use an integrated view of all information to efficiently model, link and recombine the key components of its business or organisation

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Help Create sustainable and measurable cashable returns (and shareholder value) by exploiting information to attain tactical and strategic business or performance objectives.

Some of the benefits of an analytical solution are mentioned below

 Predictive Analytics helps client’s to show a significant increase of all marketing results.

Help provide insight, and to quantify the risks and benefits associated with solutions to complex business problems.

Communicate complex issues in a simple and straightforward manner.

4.1

Summary of Proposition

5 Pricing

Please refer to individual SFIA Rate Cards for pricing information.

6 Rightshore ®

Where required, Capgemini can provide experienced consultants from our overseas delivery centres at reduced rates. Please refer to individual SFIA Rate Cards for more information.

7 Ordering & Invoicing Process

[Standard]

8 Termination Terms

[Standard]

9 References

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10 Further Information

For further information on our Information Strategy & Analytics services, please contact: publicsector.opps.uk@capgemini.com

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