sub focus - biog

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From his beginnings as a bedroom DJ five years ago, to headlining the Glade stage at
Glastonbury in 2010, Nick Douwma, better known as Sub Focus, has become one of the most
interesting, innovative and important voices working in British electronic music today. Douwma
has created compositions for Chase & Status (Flashing Lights) and Example (Kickstarts), remixed
The Prodigy, Deadmau5 and Dizzee Rascal, while his own tracks (including Airplane, X-Ray,
Rock It, Could This Be Real) have won Sub Focus fans in the form of Zane Lowe, Annie Mac,
Grooverider and Mistajam. As a DJ, Douwma has played at every major club night and festival
around the world, with the recent EDC in Las Vegas helping to push his US profile exponentially.
Since his beginnings as a Jungle DJ, to becoming one of Bass music's key composers, Sub
Focus has cemented his status as a forward-thinking creator with an incredible cannon of
compositions.
Sub Focus’s second solo album, as yet untitled, will further propel him into the realms of both
credible notoriety and mainstream success – no easy feat. With features from The Alpines, Jess
Mills and Kele Okerere (for whom he engineered 2010’s The Hunter) initial reactions have been
overwhelming. Debuted by Douwma during a guest mix for Mistajam’s Radio 1 show, first single
Out The Blue, featuring Alice Gold, had 250,000 views on YouTube in just one week, and was
played by every major Bass DJ you can mention. Mixing Vangelis-like synths with Gold’s
captivating vocals, it’s a brilliantly paced, deftly constructed D&B smash that will propel the 29
year-old straight back into the charts.
Refusing to be stuck within one genre, Sub Focus has ventured far and wide around the world of
dance music. If it has bass and a hard hitting hook, he’s on it. “In the early days when I got into
dance music, people were very tribal about what they would and would not listen to, and coming
out of that period has been refreshing,” he says. “I like writing different types of music, so I threw
caution to the wind and started putting more varied tempo music out there and the response was
great,” he says of songs that have ranged far and wide through the world of Dance music. “The
whole scene is evolving and people are experimenting with different tempos much more now branching out without fear of the stigma.” This is brilliantly reflected on the new album, which
effortlessly balances Dubstep, D&B, 90s Jungle, 80s rave, Future Garage and even a steel pan
symphony. “I like pulling threads from places that maybe aren't meant to go together,” he nods.
“I’m quite a magpie in the way I look at music.”
While his music has huge mainstream potential, he’s wary of playing to the crowd purely for pop
star status. Like his contemporaries Nero, Skream & Benga and Chase & Status, he strives to
stay true to his musical roots. Wary of doing anything too obvious, he explores the line between
being popular without trying to court the commercial. "Trying to strike that balance is one of my
main goals - writing underground music with mass appeal."
Beginning his career in the Jungle scene after leaving behind his teenage indie band and being
blown away by the Prodigy and Incredible by General Levy, Nick balanced his neophyte beatmaking career with Art & Design. After switching to Sound Engineering at London Met, Douwma
dropped out to concentrate on music as he quickly found himself one of Drum & Bass’s leading
players. X-Ray was the track that got him noticed, before his seminal remix of the Prodigy’s
Smack My Bitch Up, which allowed him to tour throughout America, Europe and Japan. Signed to
the legendary Ram Records, his debut self titled album solidified Sub Focus as a serious player
in the world of Electronic music. Since then, as club music’s boundaries have altered, his
creations have been supported by everyone from Skream to Andy C, Annie Mac to Jack Beats.
Late last year, Sub Focus signed a deal to license his second album to Mercury Records, which
is due for release in late 2012. Like two of his key influences the Chemical Brothers and Daft
Punk, Sub Focus is interested in pushing the boundaries of both the live and recorded
experience. For his incredible new stage show he has had a series of exciting gizmos made such
as motion sensors which enable him to trigger both sound and light by movement; it needs to be
seen to be understood! Within his studio you can expect to see ten types of keyboards from a
vintage Roland Juno to the latest Teenage Engineering synthesisers. “I'm very deep into the
technical side of things,” he laughs. “With the live show I'm incorporating improvisation, but in an
electronic way. I'm using motion sensors, keyboards and computers to play my tracks, all
synchronised to a light show based around my disc logo. I want to take the ideas of visualising
electronic performance that started with the likes of Jean Michel Jarre and Vangelis and push
them a little bit further.”
This Summer saw Sub Focus perform at a host of major festivals, including Snowbombing, V
Festival and Coachella. With the likes of Skrillex winning Grammys, when asked about the future
of the industry, Douwma says 'It's a great time to be making this music as it really seems as if
there are no limits to where it can go now."
Sub Focus’s second solo album, (as yet untitled), will further drive him into the realms of both
credible notoriety and mainstream success – no easy feat. With features from The Alpines, Jess
Mills and Kele Okereke (for whom he engineered 2010’s The Hunter) initial reactions have been
overwhelming. Debuted by Douwma during a guest mix for Mistajam’s Radio 1 show, first single
Out The Blue, featuring Alice Gold, has had close to a million views on YouTube and has been
played by every major Bass DJ you can mention. Mixing Vangelis-like synths with Gold’s
captivating vocals, it’s a brilliantly paced, deftly constructed D&B smash that propelled him back
into the charts. The follow up single to be released from Sub Focus’ hotly anticipated sophomore
album was Tidal Wave featuring Alpines, a stunning track, which hit the airwaves and shot
straight to the No.12 spot on the Official UK Chart in early November 2012.
With the entire worlds increasing obsession with electronic music, the year 2013 looks very bright
for this rising star of Drum & Bass.
For more information, please contact:
Lauren Hales, Mercury Records
020 7471 5491 / lauren.hales@umusic.com
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