Tellus – Copy for websites, text messages

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SAMPLE COPY FOR WEBSITES
Have you heard of the Tellus survey? It may be relevant to you.
Conducted by the Geological Survey of Ireland (GSI) and funded by the Department of
Communications, Energy and Natural Resources, the Tellus survey will be collecting the latest
geochemical and geophysical data on rocks, soil and water across Ireland this summer.
The survey, due to commence on the 11th June 2015, involes an aircraft flying at a low height over
counties Meath, rural Dublin, Kildare, Offaly and parts of Laois and Wicklow. An on the ground team
will also be conducting a soil and steam survey , starting in counties Mayo and Galway.
The aircraft will fly at a low level of 60m over rural areas (approximately eight times the height of a
standard two storey house), rising to 240m over urban areas. The sound of the plane is similar to
that of a passing lorry, however it may startle sensitive animals, particularly horses or pedigree
cattle.
As it is vital to raise public awareness of the project, particularly amongst local communities, equine
organisations, farmers and animal owners, the Tellus team has been delivering an ongoing
communications campaign in the region, which includes full details of survey operations. If you have
any concerns about the survey, particularly if you own sensitive livestock, or if you are interested in
finding out more about the project, you can contact the Tellus Freephone information line on 1800
303 516 or visit www.tellus.ie
SAMPLE TEXT MESSAGES
Proposed text message copy for equine groups:
Tellus low flying plane surveying in your area from early June. Concerned about your horses?
Contact 1800303516 to discuss
Proposed text message copy for other groups:
Tellus low flying plane surveying in your area from early June. Concerned about your
horses/poultry/deer/cattle? Contact 1800303516 to discuss.
Tellus low flying plane surveying in your area from early June. Concerned about your <insert relevant
detail>? Contact 1800303516 to discuss.
SAMPLE POST FOR FACEBOOK
The Tellus survey, collecting the latest geochemical and geophysical data on rocks, soil and water
across Ireland, is due to start on the 11th June. As part of this highly significant he survey an aircraft,
equipped with the latest technologies, will fly at a low height (60m) over counties Meath, rural
Dublin, Kildare, Offaly and parts of Laois and Wicklow. It may startle animals such as thoroughbred
horses or pedigree cattle.If you have concerns, particluarly if you own sensistive livestock, you can
contact the Tellus Freephone information line on 1800 303 516 or visit www.tellus.ie.
SAMPLE TWEETS (140 characters)
Low-flying plane in these areas from June as part of Tellus Survey. More info: www.tellus.ie /
1800303516 [map image]
Tellus survey starts June. Low flying plane may affect sensitive animals. Call 1800303516
/ www.tellus.ie [map image]
Tellus survey starts this June. Involves low flying plane. Want to know more? Visit www.tellus.ie
Low-flying plane in air from June for @TellusGSI. Find out more: www.tellus.ie / Call 1800303516
Sensitive livestock? Low-flying @TellusGSI plane due in area soon. For more info call 1800303516 /
visit www.tellus.ie
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