John Taylerson - Managing Director Malmesbury Syrups John took over the role of chair in April 2012 following five active years on the regional board. John is a practical but passionate exponent of marketing with hands-on experience of each stage of the food and drink sector from farming to consumer retail. John has held marketing roles within large corporates to small farmer owned co-ops. Acting as a consultant, John has presented to The Minister of Agriculture on innovation, acted as an expert witness in high court tribunals re-launched DairyStix, develops new foods and processes. John started his own business, Taylerson’s Malmesbury Syrups, from scratch in 2007 developing a new food product that was on the shelves of major retailers within 12 months. Rachel Baker – Head of Marketing and Communications for Bristol-based charity, St Monica Trust Rachel has been in the not-for-profit sector for 15 years, principally in the promotion, evaluation and development of care, support and accommodation to older people and their families. During her career, Rachel has also been involved in a number of social research projects into ageing and support for the elderly, which came about during a four year post at the Joseph Rowntree Foundation. Her present role also encompasses internal communications to engage the Trust’s workforce in consistent, high quality service delivery and to promote the charity’s employee value proposition. Since starting at the St Monica Trust, Rachel has been instrumental in the successful expansion of the organisation, which has more than quadrupled in terms of operational turnover to £25 million per annum. Additionally, Rachel’s experience covers new product development, customer relationship marketing and crisis communications. Owen Tebbutt - Head of Marketing and Strategy for IBM Global Business Services Owen has been a member of the CIM for 20 years, and is a South West Regional Board member. As a practicing B2B marketing leader for nearly 25 years, he's worked for a number of organisations in the IT and professional Services sectors. For the last 17 years, Owen has worked for IBM, where he's held senior management positions in marketing across many parts of the organisation. His current role is as Head of Marketing & Strategy for IBM Global Business Services - one of IBM's largest business units in the UK & Ireland, with over 2,500 employees focused on the business consulting and professional IT services market. Owen is also a board member for Somerset’s inward investment company, Into Somerset, where he works with organisations and communities to stimulate inward investment into the region. Owen is passionate about the future direction of marketing, and its rapidly changing role as a serious, strategic, business discipline which should be the heartbeat of all successful organisations.