MEDIA RELEASE
5 December 2013
FOR IMMEDIATE RELEASE
Contact: April Whitehead Tel: +44 (0)1305 854830 or Email: april@aprilcommunications.co.uk
100% TAKES LEAD ON LENSES
London, 5 December, 2013: 100% Optical 2014, is set to take the lead on lenses. This first global annual
optical show to be held at ExCeL London in February, 16 – 18, 2014 will feature cutting-edge technology
and an extensive educational programme across the ophthalmic lens and contact lens sectors. Leading
international suppliers and manufacturers of lenses and related products including; Shamir, Safilens, No 7
Contact Lenses, Waterside Laboratories, Six Six Contacts, Moorfields Pharmaceuticals, Anglo Italian, CVDW
and Jack Allen, are all showing their latest ranges and innovations in London at 100% Optical.
With so many high profile companies participating and an extensive educational programme, in the form of
a unique ‘Lens Hub’, 100% Optical is attracting thousands of optical experts. Many of whom have already
registered to attend the event with the objective of gaining critical knowledge and insight into the
ophthalmic lens and contact lens specialist areas.
Enzo Bruno, managing director of Safilens Srl comments on his company’s presence at 100% Optical in
February: “Committed to ensuring CL wearers across the world have the opportunity to experience
the benefits of our advanced Fusion technology lenses, Safilens are proud to be exhibiting at this
prestigious UK event. We recognise the importance of the UK market as a vision care centre of
excellence and the highly professional services offered to wearers. We look forward to working with
100% Optical."*
“100% Optical will provide us with the perfect platform to showcase our unique and diverse portfolio
of products.” says general manager of Shamir UK, Phil Bareham. He adds: “We are immensely proud
of our ability to support our customers, not only with traditional mainstream lenses, but also with
bespoke tailored options for all lifestyles and activities.” **
A Look at the Lens Hub
The Lens Hub will be strategically positioned at the heart of 100% Optical’s Contact and Ophthalmic
Lens Hall. Covering key topics in the Ophthalmic and Contact lenses sectors, this educational area will
offer visitors the chance to pre book seminars and workshops with a range of industry leading
speakers on subjects from; dementia awareness to understanding the latest regulations, a look at
new contact lens technology and staying on the right side of the law. Importantly, the majority of
seminars will be CET qualifying and pre-booking is highly recommended as the Lens Hub is designed to
be intimate, with around 30 places per seminar.
BCLA’s Ian Cameron’s session entitled, I’ve got the stigmata, Doctor! Communication & CLs,
sponsored by BCLA, is among the many Lens Hub highlights:
Ophthalmic Lenses
 Paul Adler - Tips for Toddlers
 Phil Gilbert - Understanding BSI, EN and ISO Standards and A Look At Why We Need Them
 Jessa/Louise Gow - Can I Have Stronger Glasses? Confidently managing patients with low
vision needs
 Lindsay Small - Why Training is Essential for the Practice Team
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Stephen Kill/Scott Watkin - Now you see me, now you don’t: How to increase eye care access
for patients with learning disabilities - sponsor :SeeAbility
Sarah Morgan - support staff training
Contact Lenses
 David Bennett - presbyopic RGP
 The AOP’s guide to staying on the right side of the law (and the GOC)
 Ian Cameron - “I’ve got the stigmata, Doctor!” – Communication & CLs - sponsor :BCLA
 Dementia Awareness - sponsor :UCL
 Ken Pullum - sponsor: Jack Allen
In addition to the Lens Hub, lenses will feature strongly in the 100% Optical Main Stage key note
sessions. Professor Brien Holden (PhD DSc OAM), world leader in vision science, eye health and
elimination of vision impairment and avoidable blindness, will discuss the topic and Dr Eef van de
Worp (BOptom, PhD, FAAO, FIACLE, FBCLA, FSLS) Associate Researcher, University of Maastricht, will
focus on the lost art of soft contact lens fitting during his presentation.
For further information and to register to attend please visit http://www.100percentoptical.com/or call 020
3225 5200 Facebook - /100percentoptical, Twitter - @100Optical
To exhibit at 100% Optical 2014 please contact: Veronique Chignard, 020 3225 5200
veronique.chignard@media-ten.com or Charlene Hurlock, 020 3225 5200 charlene@media-ten.com
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Notes to Editors
*Safilens is a fast growing speciality Vision care company dedicated to taking enhanced comfort and CL eye
health to the next level. Our 30 year heritage of innovation is based on the simple belief that the native
tear is ideally suited to the cornea. Our mission to develop CL's that enhance comfort, address CLIDE,
wearer drop out and poor lens care. This has resulted in our latest fusion technology range - the first
natural tear film substitute (HA+TSP+minerals) releasing contact lenses specifically designed to work with
the eye to normalise the native tear film and extend tear break up times.
**Shamir is taking its cutting edge technologies a step further with a new approach to lens design that
improves the visual experience for all spectacle wearers. Visit the Shamir stand to view an extensive
portfolio of dispensing solutions and see how Shamir technologies can add value to your customer
journey and leverage your service levels.
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About Media 10
Formed 10 years ago, Media 10 Limited is a multi-award winning company with a wealth of experience and
a vibrant culture.
We are a privately owned company based in Loughton, Essex employing 180 staff, and have fast become
one of the leading players in the events industry as a result of the hugely successful Grand Designs Live and
the country’s largest consumer exhibition – The Ideal Home Show.
Other events in our portfolio include 100% Design, Britain and Ireland’s Next Top Model Live, Clerkenwell
Design Week, The London Design Trail, Grand Designs Awards, Icon Awards, FutureDrive, Destination Star
Trek London, The Ideal Home Show at Christmas and The Ideal Home Show Scotland.
Our award winning magazines include Icon, Grand Designs Magazine, onoffice, The Selfbuilder, Gurgle
magazine, The Clerkenwell Post and M the music magazine published for the MCPS-ORS Alliance.
We have also recently extended the Ideal Home Show brand to help create your ‘Ideal life’. This includes a
weight loss program called Ideal Weight, the Ideal Home Show Shop as well as, Ideal Home Show Plus
insurance, mortgages and the Ideal Credit Card.
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We currently have partnerships with Channel 4, Talkback Thames, Fremantle, The Performing Rights
Society, Living TV Group and CBS.
Awards
Exhibition Organiser of the Year – Event Awards 2012
Ideal Home Show at Christmas – Best Launch Exhibition, AEO Excellence Awards 2012
Excellence Award – AEO Excellence Awards 2011
Best Technology Feature – CEDIA Awards 2011
Exhibition Organiser of the Year – Event Awards 2010
Best Consumer Exhibition – Event Awards 2010
Go to www.media-ten.com to find out more.
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