MOMO# 36 - Introduction
Torsten Svensson opened the evening, introducing the MOMO team and our quest for volunteers plus
some interesting industry information such as:The IT world is now being driven by 3 major forces
1. Cloud computing
2. Mobility solutions
3. Big-data
And that m-health/wearables is being enabled by
 World now has 1.5 Bn mobile users, many of whom now have equivalent of a 1990s mainframe
computer in their pocket.
 Major companies like Apple, Samsung are now providing a unified platform on which developers
can easily build health related products
 IOT - The world will have 15B smart objects in 2015 – will grow to 26 per person (the Internet of
Things)…
 Mobile platforms bring contextual awareness & personalized experiences
 Removing barriers to innovation – getting easier to bring clever ideas to market – appstores,
amazon-cloud services etc.
http://www.slideshare.net/CHmomo/momo-ch-may-5-2014-mobile-health-wearables-introduction
Noa Stemmer-Holtz - Sanovation
Noa introduced a given person who has chronic back pain but doesn’t know how to find solutions –just
googling “back pain” brings back millions of non-relevant cases. So with the Sanovation app, he can now
draw/describe the pain very precisely and then share it with others around the world.
 The “Catch-my-pain” app is available – in 4 languages
 Current user-base 33,000, 1200 new users being added per week
 The user makes pain-entries – defining the pain they have at a given point in time
 Then enters new pain points after time – this gives opportunity to create trend graphs
 Group-analysis – same pain intensity, same time, same location on body… - enables users with
similar pain profiles to be matched up – and be associated to specific conditions/diseases
 Every 5th adult is suffering from chronic pain
http://www.slideshare.net/CHmomo/mo-mo-presentationv2-sanovation
Samuel Welton – Bitsplitters
“How to sell a swift kick in the butt?!” – this was Samuel’s opening question… and theme of his speech!
Bitsplitters have developed a solution to assist with reducing sunburn and skin-cancer which comes from
UVB radiation. The problem with UV radiation is that its invisible and people often don’t realize the
damage being caused over time. Much like with smoking – people know its bad for them, but need a
swift kick in the butt to stop them harming themselves… But do people really want to wear another
device on their body to measure UV radiation? And how to reach all those people with limited budget?
Bitsplitters have developed a solution: This is driven by 3 unique approaches – technology, user experience, cobranding
 Technology – their app consists of a minute (fingernail sized) sensor
 It needs no battery, can broadcast within several milliseconds (via Bluetooth) to a smartphone
nearby and then go back to sleep


Can be integrated into clothing e.g. hats, sunglasses, backpacks
User-experience – Bitsplitters have developed a simple mobile-app that makes it easy to capture
stats on sun-exposure
 This turns into an experience and game where people start to control their sun-exposure much
more precisely and gain confidence learning better how to live with the sun
 Cobranding – by working with clothing and sunscreen manufacturers, Bitsplitters gain access to
retail distribution networks and hence solve many of their problems
http://www.slideshare.net/CHmomo/mobile-mondaypresentation8-bitsplitters
Yago Veith - Dacadoo
“Sitting is the new smoking” – according to Yago. Inactivity kills more people than smoking.
Many products on market now – e.g. with Fitbit wearables people can measure their activity level –
apparently recommended minimum activity is 10,000 steps a day! Yago asked the audience who tracked
their daily steps, and several hands went up – however only 1 member was able to achieve 10,000 steps
a day – his secret “walk everywhere instead of take bus/drive, for distances up to 20mins walk”.
However you can measure a lot but how does one know who has the healthier lifestyle if one compares
people’s daily routines? (e.g.jogging vs swimming vs eating habits?)
Dacadoo has therefore developed a health-score (1-1000) to factor in the many measurable factors. It
considers age, weight, height, gender, and tracking of
 Sleep
 Steps
 Nutrition
 Exercise
 Stress
It has 3 pillars - Body, Feelings and Activities and can be updated in real-time. Considers Exercise vs
steps – don’t need to do exercise if do enough steps
Benchmarking - with a score one can track against a population (eg others in a company, others in an
industry…) and develop trends over time
REF - Relevance Easy Fun – Dacadoo has an approach to get people engaged in their scores via
gamification. - team challenges, see who’s more healthy. Can be interesting to companies wanting to
help their employees improve their health.
Device-agnostic - Dacadoo – has an API to be device agnostic – since many companies out there develop
their own proprietary solutions for tracking health data. With Dacadoo one can track all popular
wearable devices on the market, and use its analytics software to track/plot statistics. Their go-tomarket strategy is B2B2C.
http://www.slideshare.net/CHmomo/2014-0505-quantifiedself-health-score-and-dacadoo-lifestylenavigation-final
Andreas Lorenz - DigitalMedlab
Andreas is managing partner for Achtrgrad - Digital Excellence in Zurich. Over the last 14 years he has
developed web & mobile solutions for a wide range of clients like Novartis, IBM, Emmi, Credit Suisse etc.
 In 2012 – he founded, together with Dr. Med. Patricia Sigam, the CTI coached spin-off
digitalMedLab
 Stethoscope – 200yrs stayed the same but with m-health now about to change
Drivers for m-health
 Healthcare professionals have to work more, work quicker and be more efficient
 70% of m-Health apps are for wellness, 30% for healthcare
 Examples eg ATT diabetes Manager, Asthmapolis tracker –, blood pressure sensor, Kinsa
thermometer
 Big-data analyses helpful to show patterns from above apps e.g early spotting of flu-outbreaks
 Moible Internet of Things – will be useful for activity- tracking e.g. Fitbit, Pillbox, smart diapers!
Digitalmedlab have launched “+WoundDesk “
 A professional wound management solution
 Chronic diseases – 2% of people suffer from chronic wounds, but this takes up 80% of care
resources
 With +WoundDesk patients can communicate status of their chronic conditions regularly by
using mobile-app and avoid unnecessary doctor visits
 However as usual in medical field, it can be complicated to get access to healthcare systems and
data
http://www.slideshare.net/CHmomo/mobile-monday-achtgradmhealth-digitalmedlab
Florian Schumacher - IgrowDigital
Florian explained concept of “Quantified Self” – measuring one’s life to track and observe trends.
There are more and more people joining quantified-self movement - experimenting and see how things
change… from changes on lifestyle
Examples of ways to measure life incl.
 use calendar to track how spend time..
 use wearable camera that takes photo every 30secs
 Track – food input exactly and plan precisely ingredients e.g. lunch – green smoothie – nuts, oil,
avocado
 Plan to lose weight – track weight daily and also measure arm circumference to see impact of
weight-training and avoid demotivation if weight increases
 Lifelog –an app that allows you to track time spent playing games, facebook etc – avail on
mobile and on
Definition of wearable computing – interweaving tech into the everyday life
 Bluetooth Breathalyzer
 Smart glasses – take time to get traction
 Public vs private display – intelligent bracelet
 Big issue is recharging devices – induction charging
 Context and sensors adds value – eg ski, run, MTB – combine accelerometer readings with sport
involved to make contextually more relevant services
 Sensors to measure – fitness, slouching.. posture
Always new ways to measure KPIs take readings
 Its possible to interpret many things from skin-surface with LEDs
 e.g. measure golf-swing with a watch
 MetaPro – AR – Glasses with superimposition of image
 Smart textiles – measure muscle activity – relevant position of joints..
 Under-skin implants – measure heart-rate – high risk patients
 The DASH earphones– music in realtime and training info captured via sensors (heartbeat,
distance etc)
 Spotify are launching service using mood to detect music to use and deliver direct to
headphones..
 Car of future – will look at people’s vital signs – eg. self-driving cars
 Smart-home – connected home
 Connected body _ IOT – the new connected platform will be the human body
http://www.slideshare.net/CHmomo/mobile-monday-zurichflorianschumacher-igrowdigital
Q&A
1. Q: If you track all your data – do you really change your behavior? – People don’t necessarily
change?
A: Systematic gathering of data apparently really changes behavior. E.g. Study of pedometers –
40% of people increased their daily steps
2. Q: Can you use cameras on mobilephones – to measure UV?
A: No - plastic (used on phone covers) blocks radiation.
3. Q: How does privacy fit in here? Do you sell your data to 3rd parties?
A: (Dacadoo) Everything works with opt-in. Health measurement within companies varies a lot
from country to country (not a priority in US, but definitely in Germany). Often an approach is to
not identify individuals. At Dacadoo the granularity goes down to 8 people per group.
4. Q: Florian was asked are we moving into a new era of stressing ourselves…(quantified-self) ?
People track their lives on Facebook….now we are tracking our time spent on Facebook, tracking
everything??? Is this leading to addiction?
A: Florian’s response – these new services can help relieve sleep problems. Use of Philips lighting
– artificial sunlight in morning helps wake up. .. helps trigger catnap in afternoon – optimize
energy levels… melatonin levels.. – Key point – Florian says he’s the one who wants to control the
scenario and remains in control.