Professional Assurance Application
Management summary for the Minister for the Cabinet Office
MANAGEMENT SUMMARY
Title of communications activity
Total proposed expenditure (£)
Department (parent department if completed by ALB)
ALB (if appropriate)
Minister approving (full name)
Departmental Director of Communications approving
Name and contact details of person completing this form
Provide details of previous expenditure (if applicable). Is
spend up/down/the same?
Which of the government’s narrative strands does this
activity fall under?
[delete as appropriate]
Context and background
(100 words max)
1. On the side of working people
2. Spreading hope and opportunity
3. Bringing the country together
4. Britain in the world
5. Delivering for Britain
[How has this campaign come about? Why is it important? Has this type of
communications activity been run before?]
Policy aim
Communications objectives (ensure these are robust,
numeric and measurable)
Target audience(s)
Communications strategy/ idea
Evidence of effectiveness
Summary and breakdown of spend
[Insert/delete lines as appropriate]
£0
£0
£0
£0
Value for money
What is the expected return on this marketing
investment (as an ROI figure)?
CAMPAIGNS TEAM TO COMPLETE
Assessment of proposal
Recommendation
Conditions (if applicable)
Professional Assurance Application
Communication Activity Form
COMMUNICATION ACTIVITY FORM
Date you require a decision
Total proposed expenditure
Start and end date of activity
Which of the government’s narrative strands
does this activity fall under?
[delete as appropriate]
Has activity run in previous years?
If “Yes”, if give date and ERG ref number
Which CCS framework will be used
[delete as appropriate]
If none, please provide a reason for not using a
CCS framework
GDS Control - What is the digital spend?
GDS Control - What is the technology spend?
Select exemption category
[delete as appropriate]
FROM X/X/XX TO X/X/XX
1. On the side of working people
2. Spreading hope and opportunity
3. Bringing the country together
4. Britain in the world
5. Delivering for Britain
Yes/No
ERG Ref: HMG
RM988 Creative
Solutions
RM1011 Strategy &
Planning
Statutory Communication
RM1051 Media
Buying
Operationally Critical
OBJECTIVES
Communication Objectives
Intended Outcome of Activity
AUDIENCE
Primary Audience Type
Target Audience
Audience Insights
STRATEGY/IDEA
Outline Strategy
Proposition/ Messaging
Channels
Partners/ Influencers
IMPLEMENTATION
Has a clear plan been developed?
Outline the key milestones for the activity
Are resources in place to deliver?
SCORING/EVALUATION
What does success look like?
What do you expect to achieve through this
campaign?
How will the activity be evaluated?
Evaluation start – end date
Breakdown of communications spend
[Insert/delete lines as appropriate]
Efficiency of spend
Effectiveness of spend
Return on investment
FROM X/X/XX TO X/X/XX
SPEND
£0
£0
£0
RM3708 Media
Monitoring
Evidence of Effectiveness
Professional Assurance Application
Technology & Digital Spend Form for GDS
This form should be completed by the Digital leader within the department for any spend related to the design or
creation of a new website. For more details on filling out this section, please see the Technology Code of Practice.
TECHNOLOGY & DIGITAL SPEND FORM
Departmental digital lead approving
Control Threshold
At what stage are you seeking approval?
Critical Dates
Summarise the proposed technology
[max 300 words]
[Specific dates and related activities that influence this approval]
[Provide a summary of the technology required to deliver the required outcomes with
reference to the Technology Code of Practice where applicable]
PREVIOUS APPROVALS
Previously approved and spent
Approved to be spent between now and next
approval
Requires further approval
Total project cost
£0
£0
£0
£0
HIGH LEVEL FINANCES (FINANCIAL CASE)
Approved spend brought forward
Technology capital expenditure
Technology operational expenditure
Non-technology operational expenditure
Transition / exit costs
Value requested now
Total cost
Cost of “do-nothing”
Total savings proposed / achieved
£0
£0
£0
£0
£0
£0
£0
£0
£0
IT APPROACH AND BUDGET NARRATIVE
TITLE
[e.g. hosting]
DESCRIPTION
[e.g. 2 servers]
CONTRACT TYPE
[e.g. digital services]
EXPENDITURE
£0
£0
ATTACHMENTS
Name of attachment [e.g. business case]
Reason for attachment [e.g. financial forecast]
Who will use the new service/solution
Evidence to support this need
Proposed domain name
If your site is not on GOV.UK, provide details as
to why the site is exempt. Supporting emails
should be attached
Will this proposal require users to be identified
and/or authenticated?
Does this proposal deliver a digital service?
How is the technology being purchased?
USERS
USER
[e.g. citizen]
[insert user]
[insert user]
[user feedback, web metrics etc]
USER NEED
[e.g. want to watch campaign video]
[insert user need]
[insert used need]
YES/NO [specify who]
YES/NO
[e.g. GCloud, Digital Services Framework, OJEU]