November 2014
TYBURNIA: THE UGLY DUCKLING OF THE WEST END COMES OF AGE
Once the site of executions and torture, now Tyburnia is becoming one of the most
sought after areas in London, home to politicians, Lords and celebrities. According to
Pastor Real Estate, Tyburnia has finally moved away from the label as ‘the wrong
side of Hyde Park’ to one of the trendiest areas in the West End, sparked by the
development of the Lancasters, as well as landmark projects on Connaught Place.
Slowly catching up with its rich West End neighbours, Knightsbridge, Belgravia and
Mayfair are the three most expensive areas in London, averaging £7,000, £6,500 and
£5,000 per sq. ft. respectively, Tyburnia now commands on average £1,025 per sq.
ft., close to another prime district, St. John’s Wood, which commands £1,140 per sq.
ft. on average.
Tyburnia inherited its name from the Tyburn Tree, the location of public hangings for
600 years, from 1196-1783, the most of prominent of which were the hanging of
Thomas Culpepper, who had an illicit affair with Henry VIII’s fifth wife, Catherine
Howard, as well as Oliver Cromwell, whose body was famously exhumed, following
two years since his actual death, and hanged for good measure.
Following the relocation of hangings to Newgate Prison, the residential area of
Tyburnia was first laid out in the late 1800’s, as part of Samuel Pepys masterplan to
redevelop the Tyburn Estate. Largely popular with artists and foreign nationals,
Tyburnia had one of the largest population turnovers in London.
Since 2009, new developments have increased, including; a £19 million penthouse
scheme by Candy & Candy, boasting five bedrooms, private roof deck and plunge
pool on Connaught Place. Redrow London redeveloped a Grade II listed Georgian
mansion into 17 luxury residences, complete with original interior décor and grand
entertaining rooms.
Considerd the first super prime development in Tyburnia, The Lancasters, a
collection of 77 grand apartments on Bayswater Road, built behind a retained French
renaissance-style façade. The façade was one of the longest development projects in
Europe, taking approximately 11 months and 500 tons of steel to support the entire
407 ft long façade, whilst the original building was completely demolished and
redeveloped.
Susan Cohen, Head of Sales & Lettings at Pastor Real Estate said, “The Lancasters is a
spectacular development, with the open green landscape of Hyde Park and the
vibrancy of Central London on your doorstep, the development offers a luxurious
spa, swimming pool, gymnasium and steam room, with a 24 hour concierge and
secure underground parking.
“Interior designed by super-prime experts Itarya, each apartment is finished to a high
specification, with the majority facing south with incredible views across Hyde Park,
each home has been designed around the grandeur of the architecture and interiors
of the Georgian, stucco-fronted Georgian mansions located in Tyburnia.”
Pastor Real Estate currently has two luxury apartments available to let at The
Lancasters. The first stunning property, 78 The Lancasters is available to let for
£1,850, has it’s own private entrance and has been designed around the grandeur of
the original architecture and interior features of the building and is magnificently
furnished. The current owner has on display an exact copy of Leonardo Da Vinci’s
Mona Lisa and tapestry used in the movie, The Da Vinci Code.
The apartment offers; two double bedrooms, reception room, dining room, Fantini
bathrooms and fully fitted kitchen with excellent storage throughout and comfort
cooling.
The second property available to let through Pastor Real Estate is also in The
Lancasters, for £1,800 per week. The apartment has a private gated entrance and
provides; double bedrooms, reception room, dining room, Fantini bathrooms and
fully fitted kitchen with excellent storage throughout and comfort cooling.
Both apartments at The Lancasters are available to rent through Pastor Real Estate,
to book a viewing or for further information, contact 020 3195 9595 or visit:
www.pastor-realestate.com.
-EndsNotes to editors:
Pastor Group
The founding company, J.B. Pastor & Fils, began more than three
generations ago, in the beginning of the 1900’s in construction in the
principality of Monaco and was established by Jean-Baptiste Pastor. The
Pastor group now has a diverse portfolio of business interests including
construction, estate agency, property, rental management and specialist
insurance services.
The main companies in the group are:
J.B. Pastor & Fils
Pastor Immobilier
Pastor Real Estate
Groupe Pastor
Suisscourtage Assurances
Only Exclusive Insurance
About Pastor Real Estate
Driven by a passion for excellence Pastor Real Estate continue to adhere to
the family traditions of technical excellence, design development and client
focus.
The services offered include:

Estate Agency: sales, purchase and lettings

Property Management

Architecture – planning, design and development

Investment

Construction

Project Management

Consultancy

Commercial property – office space
The company operates in:

Mayfair

Marylebone

Knightsbridge

Kensington and Chelsea

Fitzrovia
Pastor Real Estate Ltd
48 Curzon Street
London
W1J 7UL
Tel: +44 (0)20 3195 9595
Fax: +44 (0)20 3195 9596
www.pastor-realestate.com
For further press information please contact Lawrie Cornish on:
Adam Foster
E adam@lawriecornish.com
T +44 (0)20 7935 4084