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Press Release
October, 2013
SEW-EURODRIVE continues expansion drive into
Following its continued and measurable success across Africa,
specialist drive engineering company SEW-EURODRIVE has intensified its focus on growing business in Africa.
In total, SEW-EURODRIVE boasts a presence in over 46 countries.
Locally, the company has 220 employees and four assembly plants in
Johannesburg, Nelspruit, Cape Town and Pinetown - with a dedicated
service plant in Port Elizabeth.
An African strategy team which was formed late last year identified various key areas within Africa and during this time it was decided to allow
for clusters with cluster managers to ensure a focused approach in each
region. This strategy aligns with the company’s credo of getting closer to
the customer ensuring the world class service for which SEW is renowned is available on the doorstep of the customer.
During this restructure, SEW-EURODRIVE South Africa went from looking after 23 countries in Africa to a manageable and healthy 11 countries in Southern Africa.
The renewed focus is allowing SEW-EURODRIVE to really focus on the
customers in these regions and offer them the best service and more
regular contact.
Press Release
The SEW-EURODRIVE South African office directly services 11 countries in the Southern African region. These include Namibia, Angola,
Zimbabwe, Zambia, Botswana, Mozambique, Malawi, Swaziland, Lesotho, Madagascar and Mauritius.
Rob Green, Sales Manager for SEW-EURODRIVE in Johannesburg
heads up the Exports division and points out that SEW-EURODRIVE
South Africa has experienced considerable success within Southern
“Madagascar & Mauritius has been an important contributor to this success over the past two years, due to the sugar and mining sectors. Another region performing well for us is Namibia, where we are seeing
great success in the mining, fishing and food and beverage industries.”
According to Green, Angola is another market that holds enormous
potential for SEW-EURODRIVE in Africa. "We recently exhibited at the
FILDA show in Angola, which covers everything from textiles, to water
treatment, energy and petroleum."
He adds: "Angola has developed from an agriculture-based economy
into one of Sub-Saharan Africa’s main oil and mineral producers and its
third largest economy, with strong growth potential. High foreign investment (current FDI inflows are estimated at USD 15-billion) and strong
government spending have propelled Angola onto a robust growth path.
The country has a prosperous future ahead of it, and SEWEURODRIVE plans to play a major part in that."
Through its purpose-built Drive Academy located in Johannesburg,
SEW-EURODRIVE has trained more than 500 people in the application
of drive technology. Green reveals that the Academy has recently
supplied a training solution to a large Malawi-based manufacturer that
uses a number of standardised SEW-EURODRIVE products.
Press Release
"The training solution entails a training demo bench with all the
standardised products in the plant. In addition to the plug-and-play
bench, we also included full product training on all the associated
equipment," he continues.
Green believes that the Drive Academy gives SEW-EURODRIVE an
edge over its competitors. "All training is developed to suit the specific
needs of each individual client in the different regions. This commitment
to customer satisfaction through a value-added service offering clearly
shows our willingness to remain an industry frontrunner."
In order to ensure that expansion into Africa is as streamlined as
possible, SEW-EURODRIVE has employed a Portuguese speaking expert in the exports division. “This eliminates the obstacle of words being
lost in translation, while showcasing our commitment to long-term development in the Portuguese speaking regions of Africa."
As a result of continued success in the region, the head office in Germany recently opened an additional African branch located in Tanzania.
The branch will service key developing markets, including; Tanzania,
Kenya, Ghana, and the eastern region of the DRC. An established office
is also already operational in Morocco to service the north of Africa.
Looking ahead, Green is optimistic of the future outlook for SEWEURODRIVE in Africa. "We have experienced overwhelming success in
recent years, and I anticipate that trend to continue, especially as
investment across Africa looks set to rise exponentially in the coming
years," he concludes.
Press Release
Client Contact
Rene Rose
Phone: (011) 248 7000
Email: [email protected]
Media Contact
Kelly Farthing
NGAGE Public Relations
Phone: (011) 867-7763
Fax: 086 512 3352
Cell: 079 367 7889
Email: [email protected]
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