For more information: Jessica Spano 646-500-7654 jessica.spano@mslgroup.com INTRODUCING NEW SCOPE & CREST DUAL-BLAST TECHNOLOGY -- Freshens breath by killing bad breath germs and helping eliminate food odors and aftertastes‚² instantly -Bad breath comes from two primary sources: bad-breath germs and the foods you eat - of course, the ones you love most! The new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste feature a unique dual-action technology that not only kills bad breath germs13, but the rinse also blasts away strong food odors2 while the paste helps to eliminate strong aftertastes so they won't be noticed. In fact, you can feel Scope Dual-Blast and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast working, giving you the confidence to move on with your day. So go ahead and savor all your favorite, flavorful foods - especially garlic and onions! With Scope's newest Dual-Blast technology, you won’t have to avoid the bold flavors you love or worry about the aftertastes and odors they leave behind! Beginning in August 2011, all products will be available at mass market retailers nationwide. Product 1 Garlic and onion ² Paste only 3 In laboratory tests Benefits NEW Scope Dual-Blast Mouthwash Scope Dual-Blast mouthwash kills up to 98 percent of bad breath germs* and helps obliterate strong food odors o Dual-Blast technology captures the odor-emitting volatile sulfur compounds (VSCs) from strong foods such as garlic and onions, helping to neutralize strong food odors in the mouth In laboratory tests, Scope Dual-Blast mouthwash performed significantly better than Scope Original Mint at removing strong food odors Available in two flavors: o Fresh Mint Blast o Icy Mint Blast Suggested retail price: $4.99 (750ML); $5.99 (1250ML) *In laboratory tests NEW Crest Complete MultiBenefit Extra White + Scope Dual-Blast Toothpaste Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste gives you the protection you need from a toothpaste, while blasting away bad breath germs and helping neutralize strong aftertastes o Dual-Blast technology captures the odor-emitting volatile sulfur compounds (VSCs) from strong foods such as garlic and onions, helping to neutralize strong food odors in the mouth o Contains a formula to kill bad-breath germs, combined with unique flavors to freshen breath Nine out of 10 people felt strong aftertastes were eliminated* Formulated to fight cavities and whiten teeth** Suggested retail price: $3.25 (4oz); $3.75 (5.8oz); $4.25 (7.6oz) *In laboratory tests **By removing surface stains NEW Oral-B Complete Scope Scented Manual Toothbrush Oral-B Complete Scope Scented manual toothbrush provides a minty scent while delivering the effectiveness of an Oral-B toothbrush, for the ultimate sensorial brushing experience A tongue and cheek cleaner helps freshen breath by removing odor-causing bacteria Suggested retail price: $3.67 ###