For more information:
Jessica Spano
646-500-7654
jessica.spano@mslgroup.com
INTRODUCING NEW SCOPE & CREST DUAL-BLAST TECHNOLOGY
-- Freshens breath by killing bad breath germs and helping eliminate
food odors and aftertastes‚² instantly -Bad breath comes from two primary sources: bad-breath germs and the foods you eat - of course, the
ones you love most! The new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra
White + Scope Dual-Blast toothpaste feature a unique dual-action technology that not only kills bad
breath germs13, but the rinse also blasts away strong food odors2 while the paste helps to eliminate
strong aftertastes so they won't be noticed. In fact, you can feel Scope Dual-Blast and Crest Complete
Multi-Benefit Extra White + Scope Dual-Blast working, giving you the confidence to move on with your
day.
So go ahead and savor all your favorite, flavorful foods - especially garlic and onions! With Scope's
newest Dual-Blast technology, you won’t have to avoid the bold flavors you love or worry about the
aftertastes and odors they leave behind!
Beginning in August 2011, all products will be available at mass market retailers nationwide.
Product
1
Garlic and onion
² Paste only
3 In laboratory tests
Benefits
NEW Scope Dual-Blast
Mouthwash
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Scope Dual-Blast mouthwash kills up to 98 percent of bad
breath germs* and helps obliterate strong food odors
o Dual-Blast technology captures the odor-emitting volatile
sulfur compounds (VSCs) from strong foods such as garlic
and onions, helping to neutralize strong food odors in the
mouth
In laboratory tests, Scope Dual-Blast mouthwash performed
significantly better than Scope Original Mint at removing strong
food odors
Available in two flavors:
o Fresh Mint Blast
o Icy Mint Blast
Suggested retail price: $4.99 (750ML); $5.99 (1250ML)
*In laboratory tests
NEW Crest Complete MultiBenefit Extra White + Scope
Dual-Blast Toothpaste
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Crest Complete Multi-Benefit Extra White + Scope Dual-Blast
toothpaste gives you the protection you need from a
toothpaste, while blasting away bad breath germs and helping
neutralize strong aftertastes
o Dual-Blast technology captures the odor-emitting volatile
sulfur compounds (VSCs) from strong foods such as garlic
and onions, helping to neutralize strong food odors in the
mouth
o Contains a formula to kill bad-breath germs, combined with
unique flavors to freshen breath
Nine out of 10 people felt strong aftertastes were eliminated*
Formulated to fight cavities and whiten teeth**
Suggested retail price: $3.25 (4oz); $3.75 (5.8oz); $4.25 (7.6oz)
*In laboratory tests
**By removing surface stains
NEW Oral-B Complete Scope
Scented Manual Toothbrush
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Oral-B Complete Scope Scented manual toothbrush provides a
minty scent while delivering the effectiveness of an Oral-B
toothbrush, for the ultimate sensorial brushing experience
A tongue and cheek cleaner helps freshen breath by removing
odor-causing bacteria
Suggested retail price: $3.67
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