WaterPulse Offers Plant Retailers/Growers Eco-friendly Way to Increase Profits, Reduce
Plant Loss
New Capillary Action Mats, Available for First Time for Plant Retailers, Reduce Water
Consumption, Labor
Longmont, Colo.—April 21, 2015—WaterPulse, Inc. today announced the release of an ecofriendly commercial-grade irrigation system that can reduce water consumption up to 70 percent
for plant retailers, as well as commercial growers, while increasing plant uniformity and reducing
plant loss.
The company’s specialized capillary action mats are the first to provide retail garden centers
with a watering technology that can dramatically cut water consumption, while reducing loss due
to inconsistent watering, inconsistent nutrient delivery and water-borne disease. By providing
special sealed mats, WaterPulse is allowing retailers to take advantage of the significant
financial and esthetic benefits of irrigation using capillary action—i.e., watering the roots directly
rather than watering top-down.
During extensive testing, numerous retail outlets have reported massive reduction in water use
when WaterPulse’s mats are employed to deliver water to plants precisely and with minimum
waste. Typical results indicate a reduction in water usage from 10,000-13,000 gallons per day to
only 400 gallons at a large retail garden center.
$1 Billion Market Premium Plant Market Requires New Look At Water Use
“US consumers purchase more than $1 billion in premium plants each year,” said Jim
Heffernan, WaterPulse Executive Chairman. “With water stewardship becoming a high policy
priority, our job is to provide both growers and retailers with a way to dramatically decrease
water consumption while helping to improve plant quality and company profitability.”
WaterPulse offers Retail Mats with VortexTM
Injectors for retail garden centers and Mass FlowTM
Mats for greenhouses and nurseries. These
capillary action mats provide a delivery system that
feeds water through specially-constructed mats
using patent-pending wicking technology. Plants in
containers are placed on the mats. The potting
mixture in the container draws the amount of water
it needs and will not draw more than the soil can
handle, thus eliminating the hazards of both overwatering and under-watering.
Capillary action mats provide a water- and labor-saving alternative to hand watering and
overhead spraying, strategies that are typically used in grower and plant retail operations. Hand
watering is time consuming and cannot provide consistent water delivery to plants. Over- or
under-watering also impacts the ability to consistently distribute nutrients. Overhead spraying
can result in spotty delivery—particularly in situations where the plant canopy is heavy enough
to deflect water from some parts of the area being watered.
WaterPulse Retail Mats with Vortex Injectors
WaterPulse provides custom-sized mats designed to sit on retail tables and trays. Sealed on all
four sides, the mats add to both aesthetics and efficiency. The patent-pending Vortex system
injects water directly into the mats; when used with an irrigation timer, it virtually eliminates the
need for retail store associates to hand water plants in the stores.
WaterPulse Retail Mats also provide a more esthetic environment. Misters, overhead sprinklers
and even hand watering are difficult in retail environments where customers are walking among
the plants, and these traditional methods can result in unsafe conditions when water falls onto
the walking surface.
Mass Flow Mats
Targeted for the growers market, WaterPulse Mass Flow mats are available in 4' and 5' widths
and can be cut to any length. The mats deliver consistent water directly to the root zone of the
plants, and unlike other mats on the market, allow for a critical drainage cycle for the plants. The
Mass Flow Mats are irrigated by a straightforward system of a header feeding drip tapes running the
length of the mat; connected to a water source and timer, these mats provide the most efficient
irrigation system to grow plants.
About WaterPulse
WaterPulse, Inc., a Colorado corporation, has an environmental stewardship mission, reflecting
a focus on sustainability and conservation by reducing water use in the horticulture industry.
The WaterPulse suite of products uses patent-pending technology to mimic the natural capillary
action of soil to move water to plants in the most efficient manner possible. This approach
minimizes plant waste and improves overall plant quality, while reducing the labor associated
with inefficient overhead watering. Use of WaterPulse’s capillary action mats leads to healthier
plants, more sales and ultimately better profits for WaterPulse customers. The company’s
continuing focus is to create innovative irrigation solutions to drive further improvements in the
industry. For more information on WaterPulse and WaterPulse capillary action mats, please see
the website at www.waterpulse.com .
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WaterPulse, Mass Flow and Vortex are trademarks of WaterPulse. All other trademarks are the
property of their respective owners.
Media contact:
Barbara Kline
Crazy Good Marketing
bkline@crazygoodmarketing.net
(o) 720.325.2517 x 602
(m) 505.720.6593
Company contact:
Mike Croy, VP Sales and Marketing
WaterPulse
mcroy@waterpulse.com
(o) 303.772.9884
Barry Bortnick
Crazy Good Marketing
bbortnick@crazygoodmarketing.net
(o) 720.325.2517 x 618
(m) 303.995.7269