The Strategic Plan of the Friends of Charleston Lake Park 2015-2018 Celebrating the 40th Anniversary of the opening of the Park and the 20th Anniversary of the founding of the Friends. The Friends of Charleston Lake Park Dedicated to helping people enjoy this unique and beautiful place and to keeping it that way Who are the Friends? We are volunteers dedicated to the preservation and sustainability of the Park, its visitors & its wildlife residents. We add value through our activities in the areas outlined below. Come help us. What We Do Trail Monitoring & Maintenance Supporting Awareness & Knowledge about the Park We need you -You can make a difference! Support to the Park by fundraising, special projects & resource equipment Support Park Users through our website & Special Events Programs • Become a Member of the Friends. • Actively work on the Board or as a Trail Monitor. • Contribute to our programs of research, park support & special projects. • Help our fundraising - Buy a Canoe Raffle ticket! www.friendsofcharlestonlakepark.com 2 2015-2018 Plan on a Page Support to Park Infrastructure •Support educational projects for Park users •Slim Bay: Complete all phases of replacement •Support Redevelopment of Discovery Centre •Long-term focus on building support for Boardwalk Refurbishment Trails • Monitoring Program • More information on Trails on website - new media • More pictures and social engagement on Pinterest and Friends website • Water Trail design and publicity Blue Mountain •Parking Lot •Singage •Huckleberry Hollow review •Engage local support •Guided Tours •Guidemap and pamphlet Research •Research Plan •Research section on website Outreach •Engagement with community •Special event days •More information on events to community •Facebk use: link to Friends' community •Virtual tours of Park facilities Membership •Target increase in membership •Create new member activities •Signs inviting memberships Special Events •Broaden publicity •Increase number www.friendsofcharlestonlakepark.com 3 The Plan Forward It is our intention to work on these broad goals over the coming years. We will be discussing them at our meetings and getting more specific as we move along. We believe that a Strategic Plan is about aspiration and direction, not a detailed roadmap. We also believe that we have the capacity to deliver in most areas, although there are stretch targets where we need help and engagement. The Friends Contributions to the Park We commit our time, we raise funds for various activities and we seek other sources of support for the Park. As a sample of our contributions, the following chart shows our direct funding assistance to various Park activities over the past five years (and 2015 up to time of publication). In total, since 2003, we have contributed approximately $110,000 directly to Park activities. Friends Direct Support to Park Activities Special Events Taxidermy Equipment/Electronic Biological surveys Property acquisition Trail guide printing Slim Bay bridge Blue Mtn. Trail Trails Friends website Amphitheatre equipment Books for NHE Videos for NHE Portable Radio Camera, accessories GPS NHE Props Total *With funding partners 2015 1600 2014 800 400 2013 650 800 13,800** 2012 650 820 520 1000 2000 12,500** 2011 650 2010 1020 11,200 3700 13,700* 2200 200 150 150 5190 4500 26,070 300 500 16,200 100 16,300 1150 We want to take special note of the great support from the Charleston Lake Association over the years, especially on the purchase of land and the replacement of the Slim Bay Bridge www.friendsofcharlestonlakepark.com 4 In addition to direct funding, the Friends provide in-kind services to support the Park, mostly through their volunteer time. Some of those activities are: Trail monitoring and reporting, Trail maintenance, Special repair and maintenance projects, Ticket sales at various local events Sponsorship of a student to the Environmental Youth Summit. The Objectives of the Friends The objectives of the Friends are written into their agreement with Ontario Parks. They are: Undertaking specific projects and initiatives such as providing educational / interpretive publications, maps, audio-visual materials, and other appropriate items related to Charleston Lake Provincial Park Encouraging and supporting public spirited research of Charleston Lake Provincial Park's natural, historical, and cultural resources with a view to disseminate such research findings to the public Supplementing and enhancing existing Park educational / interpretive and recreational programs by offering periodic special events and activities for the benefit of the public and Stimulating community interest and understanding of Charleston Lake Provincial Park to help ensure the protection of its natural and cultural resources. It is the view of the Board that these objectives serve us well. We support the Park. We look forward to maintaining and building our collaborative relationship with the Park. www.friendsofcharlestonlakepark.com 5