QEP: Marketing and Communications Subcommittee
Meeting: October 24, 2012
In attendance: Austin Francis, Kristin Stout, Stephanie Whaley, Carly Hallman,
Elizabeth Desnoyers-Colas, Bill Dawers, and Brenda Forbis
Review of meeting with Steering Committee
 Occurred 2 weeks ago
 Steering Committee indicated they had already purchased some pencils and
sticky notes. These items were passed out at Celebrate Armstrong.
 Steering Committee approved the promotional budget listed below:
Budget for First Class Campaign
QEP Marketing and Communication Committee
Print materials
Fall 2012
Fall 2013
Brochure for parents
1500 $400
Door hangers – residence life 1500 $500
Navigate postcards
Postc ards for campus/alumni 3000 $350
Posters for campus
200 $54
Writer
$500
2000 $500
1500 $500
3000 $350
3000 $350
200 $54
total
$900
$1000
$350
$700
$108
$500
$3558
Instructional Media Development
Video camera
Graduate Assistant stipend, 3 semesters beginning this summer
Consultant for focus groups
Camtasia license
Technology for Freshmen Seminar
flashdrives for new students
$11,000
Website development
$13,000
$300
$7250
$1500
$300
total
$9350
total
$24,000
360 degree software license for Armstrong app
Institutional student worker – 3 semesters beginning this summer
total
$5000
$6000
$11000
Giveaways
7000 T-shirts
Small screen cleaners, 8000
Buttons, 15,000 (2 years)
$33,250
$8000
$5400
total $46,650
Grand total $94,558
Discussion of Budget
Our subcommittee was a bit confused because the approved budget contained some
elements that the current members of the committee had not seen on the proposed
budget. It was noted that the Steering Committee spent $400 dollars for sticky notes;
therefore only $600 dollars remains in the line item for print.
Moving forward the group discussed the approved $5000 for the 360 degree software
license. Group agreed that money could better be used for the production of brochures
to promote First Class.
The remainder of the meeting focused on discussion of the First Class Project Grid. An
updated grid is listed below:
Project
Target
audien
ce
Logo revision
All
Brochure
Student
s
Parents
Video
1) Experience
s during
pilot
program
PPT presentation
Owner
What is First
Class and why
is it important?
Bruce H.
Bruce
Bruce,
Marketing
Liz Colas,
Jewel
Anderson,
and drama
students
Internal Campus
Audien awareness
ce
Faculty
Next
steps
Timing
Quanti
ty &
Cost
Marketing
How it was
meaningful to
students. What
faculty
experienced/lear
ned from the
pilot
2) What is
information
literacy
3) Short/sweet
Overview
for
brochure
Inkwell Ads
Key message
Points
i.e. purpose of
project
Campus
Library
Marketing January
to layout
and then
pass along
for Bill to
present for
review.
Storyboa
Liz to
rd to be
work with decided
Bruce and Nov 9thteam to
10th
schedule
brainstor
Final
m and
video
shooting.
should
be ready
around
the end
of Nov.
Marketing Jan &
to contact Feb
advisor
for pricing
Librarians Nov.
Print
5,500
for departments
Article in
department
newsletters
staff
awareness
staff and
Bruce
Bruce
to work
with
Bruce to
develop
PPT
Doug F.
to help
facilitate
Dawers
getting
newsletter
list
Internal Campus
Audien awareness
ce
Message
developm
ent
Armstrong
magazine article
Campus Posters &
digital signage
Inkwell Article
Tshirt for Pilot
group & Pirate
Preview/Navigate
workers
Message Board--get a first class
experience at
Armstrong
Homepage
spotlight about
Pilot
Postcards for all
faculty/staff
Contest among
faculty/students to
explain what Info
literacy is. Win a
Faculty
, Staff
and
Student
s (and
alumni)
Internal
Audien
ce
Internal
ALL
Informative &
all
encompassing
Emily/Bren
da
Campus
awareness
April
Last
week in
February
February
Campus
awareness
Program
awareness
250
tshirts
Internal Campus
Audien awareness
ce
FebMarch
Internal
Audien
ce
Internal
Audien
ce
Internal
Audien
ce
Campus
awareness
Feb
Campus
awareness
Feb
Campus
awareness
Bruce
Bruce
flash drive
Add photo gallery
to First Class
website
Update First Class
website
Computer lab &
library screens
Internal
Audien
ce
Email to campus to Internal
inform about pilot Audien
and plans to move ce
forward (comes
from President or
provost)
Bruce
Bruce and
Janice
Bruce
Bruce
Campus
awareness
Campus
awareness
Decemb
er
Key Questions
1) What are our tactics for the following audiences:
Current Students
Prospective students
Faculty and staff