Press Contact: Susan Wilcox Olson, Media Relations Rep. 231.590.5930 susan@cherryfestival.org Michelle White, President, Michelle’s Miracle 231.256.2033 michelle@michellesmiracle.com www.michellesmiracle.com For Immediate Release - February 16, 2015 National Sleep Month – March The Power of Tart Cherries Delivered ‘Coast-to-Coast’ Healthy Benefits of Cherries Delivered to Leaders in ‘Natural and Organic Products’ Industry in L.A. Cherries Offer Sleep Relief! LEARN MORE DURING MARCH - NATIONAL SLEEP MONTH The ‘Power of Red’ Michelle's MIracle • PO Box 516, Leland MI 49654 • www.michellesmiracle.com Traverse City, Michigan – March is National Sleep Month, a month dedicated to learning more about ‘getting a good night’s sleep’. The good news about the health benefits of tart cherries continues to increase. According to ongoing research, Montmorency tart cherries are a rich source of antioxidants with higher ORAC levels than other popular "super fruit" drinks including pomegranate and acai. In addition, there are beneficial compounds in Montmorency tart cherries that not only help relieve minor pain associated with joint problems, but may also offer aid in relief to sleep disruption. An American epidemic, sleep disruption is now experienced by over 70% of American adults every week. Many consumers as well as Medical and Health Practitioners are discovering that tart cherry juice and other cherry products can stave off minor joint pain and help to provide a good night’s sleep. Research also shows that tart cherries are a rich source of kaempferol, quercetin and melatonin which assist in the relief of restless sleep and joint pain. Dr. Oz touted the health benefits of tart cherries during National Cherry Month (February, 2011 and 2012) and this year (2014), on Monday, February 17th, during the annual celebration of tart cherries, Katie Couric featured the health benefits in her nationally acclaimed television show ‘Katie’. Dr. Oz noted that tart cherries top the list of ‘Super Fruits’, naturally fighting inflammation and with their high levels of antioxidants and ORAC levels. Oz also noted that according to published research, one of the highest natural sources of melatonin is tart cherry juice concentrate. By adding melatonin to your own diet, your natural level of melatonin may increase, making way to a healthier night’s sleep. Many American consumers and Medical Practitioners are looking for natural health solutions. In a recent survey most respondents said they’d prefer to eat or drink foods with health promoting properties over medical treatment. Maintaining healthy joints and reducing inflammation were among the priority conditions. Michelle White, founder and president of Michelle’s Miracle will be delivering the ‘Power of Tart Cherries’ coast-to-coast during the month of March – National Sleep Month. White, along with her Tart Cherry Juice Concentrate products will travel to Anaheim, near Los Angeles to attend and showcase the health benefits of Michelle’s Miracle products at the World’s Largest Natural, Organic and Healthy Products trade show– EXPO WEST March 79. “The power of tart cherries continues to grow with rapid momentum. With prices soaring due to historical crop failure in 2012, the demand in 2013 and 2014 not only held strong, but Michelle's MIracle • PO Box 516, Leland MI 49654 • www.michellesmiracle.com we saw a significant increase in product sales during 2013 and steady sales in 2014. This confirms that the premium nature of our product leads to demand which is in line with the scientific and anodal research. We believe that we are making a significant difference in the lives of many folks coast to coast,” stated founder of Michelle’s Miracle Tart Cherry Concentrate, Michelle White. A wide variety of Cherry Concentrate products may be found at health stores nationally including Whole Foods Markets – the world's largest retailer of natural and organic foods, with stores throughout North America, Sprouts, and most health food stores nationally, or by visiting www.michellesmiracle.com. Visitors to the site will also find an array of cherry recipes – all with the ‘Power of Red’. Cherry Works Original Tart Montmorency Cherry Concentrate is part of the Michelle’s Miracle® Brand and is loaded with Antioxidant Activity*, Anthocyanins, Melatonin and Potassium. A super-premium cherry concentrate which has no preservatives, no additives, no food coloring, no sugar added and is GMO-free. Cherry Works a Michelle’s Miracle® branded product begins by using only the best Montmorency cherries. Then, through our special CherryChill™ process, the fresh-picked cherries are cold-packed and flash-pasteurized to preserve the rich flavor and potency of the cherries. Tart Montmorency Cherry Concentrate: • Promotes healthy joints* • Supports sleep patterns* • Supports inflammatory response* Each ounce of Michelle’s Miracle® Tart Cherry Concentrate contains a minimum of 200 mg anthocyanins, 0.1 mg melatonin, 202 mg potassium and only 15 mg sodium. Tart cherries contain beta-carotene (vitamin A), 19 times the beta-carotene of blueberries and strawberries. Cherries also contain vitamins C and E, and provide magnesium, iron, folate and fiber. Every ounce contains the equivalent of about 80 cherries. Michelle's MIracle • PO Box 516, Leland MI 49654 • www.michellesmiracle.com Recommended serving one ounce per day mixed with water or your favorite beverage or visit the recipe section at www.michellesmiracle.com to learn about delicious ways to enjoy Michelle’s Miracle®. Always fresh from the farm to the bottle! Three Formulas of Cherry Works in All: Cherry Works Tart Cherry Concentrate Sleep Formula is a proprietary blend of tart cherry, Valerian Root Extract, L-Theanin and Chamomile all containing soothing and relaxing properties. Our super-premium Sleep Formula Tart Cherry Concentrate is a blend of tart cherry, valerian root extract, l-theanine and chamomile. Tart cherries are one of only a few known food sources of natural recurring melatonin which not only regulates sleep patterns but also can help the body destroy free radicals.* Like the Original Formula, the Sleep Formula Tart Cherry Concentrate has no preservatives, no additives, no food coloring, no sugar added and is GMO-free. Cherry Works begins by using only the best tart cherries. Then, through our special CherryChill™ process, the freshpicked cherries are cold-packed and flash-pasteurized and filled in an oxygen and light barrier free bottle to preserve the rich flavor and potency of the cherries. Each ounce of Michelle’s Miracle® Sleep Formula Tart Cherry Concentrate is loaded with antioxidant activity and a minimum of .21 mcg recurring melatonin*. Every ounce contains the equivalent of about 80 cherries. Recommended serving one ounce per day mixed with water or your favorite beverage or go to our recipe section to learn about delicious ways to enjoy Michelle’s Miracle®. Cherry Works Tart Cherry Concentrate Joint Formula delivers a minimum of 400 mg of anthocyanins, two times more than its Original Formula. Cherry Works Tart Cherry Concentrate Joint Formula is a proprietary blend of tart cherry concentrate; Michigan honey, cultivated and harvested from the bees that pollinate our tart cherry trees; and Ceylon cinnamon. Known as “true cinnamon”, Ceylon cinnamon is an ancient spice with known anti-inflammatory properties. Like Cherry Works Original Formula, Cherry Works Tart Cherry Concentrate Joint Formula has no preservatives, no additives, no food coloring, no sugar added and is GMO-free. Michelle’s Miracle® branded Cherry Works begins by using only the best tart cherries. Then, through our special CherryChill™ process, the fresh-picked cherries are cold-packed and flash-pasteurized to preserve the rich flavor and potency of the cherries. Each ounce of the Joint Formula Tart Cherry Concentrate contains a minimum of 400 mg anthocyanins, 202 mg potassium and only 15 mg sodium. Tart cherries contain beta-carotene (vitamin A), 19 times the beta-carotene of blueberries and strawberries. Cherries also contain vitamins C and E, and provide magnesium, iron, folate and fiber. Recommended serving one ounce per day mixed with water or your favorite beverage. Michelle's MIracle • PO Box 516, Leland MI 49654 • www.michellesmiracle.com