PGE Electric Vehicle Employee Survey 2015
March 2015
DHM Research
[Introductory letter appears here]
Types of Vehicles
How familiar do you consider yourself to be with the following types of vehicles?
Very
Familiar
Response Category
Somewhat
Familiar
Not Very
Familiar
Not At
All
Familiar
1. Conventional gasoline vehicles
2. Plug-in electric vehicles, such as a
Nissan Leaf, that plugs in to recharge
the battery.
3. Plug-in hybrid electric vehicles, such as
a Chevy Volt, that runs on electricity
or gas and also plugs in to recharge
the battery.
4. Hybrid vehicles, such as a Toyota Prius,
that use both an electric and a gas
motor, but only is fueled by gas.
5. Natural gas powered vehicles
6. Hydrogen Fuel Cell Cars
Purchasing or Leasing Vehicles
7. When do you plan to buy or lease your next vehicle?
Response Category
0-6 months
7-12 months
1-2 years
2-5 years
5+ years
N=
8. For your next vehicle purchase or lease, what type of vehicle would you prefer?
Response Category
Small Compact Sedan
Standard Size Sedan
Sport Utility (SUV) or Compact
Utility (CUV) Vehicle
Luxury Vehicle
Sports Car
Truck
Mini-Van
Other
DHM Research | PGE EV Customer Survey | March 2015
Pick
One
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9. About how much would you be willing to spend to purchase your next vehicle (total purchase price)?
[OPEN]
10. At what monthly rate (payment amount) would you be willing to lease your next vehicle? [OPEN]
11. What sources of information do you (or would you) use to research a new car purchase (e.g., specific
comparison websites, magazines, dealerships)? Please identify specific sources if you can. [OPEN]
12. Do you currently own or lease a plug-in electric vehicle?
Response Category
Yes
No
N=
13. The next time you are in the market for a new vehicle, how likely is it that you would consider buying
or leasing a plug-in electric vehicle?
Response Category
N=
Very likely
(Skip to Q15)
Somewhat likely
(Ask Q14)
Not too likely
(Ask Q14)
Not at all likely
(Ask Q14)
14. Why would you not consider a plug-in electric vehicle? [OPEN]
Opinions about Plug-In Electric Vehicles
Below are some reasons that people give for why they would buy or lease a plug-in electric vehicle. From
your perspective, how good are these reasons for supporting a decision to buy or lease a plug-in electric
vehicle? (Randomize)
Response Category
15. To reduce fuel costs related to driving
16. To lower vehicle maintenance costs
17. To improve air quality
18. To take advantage of federal and state tax
incentives
19. For the pride of being among the first to use a
new technology.
20. To reduce our dependence on oil
Very
Good
Reason
Good
Reason
Poor
Reason
Very
Poor
Reason
21. How far would a plug-in electric vehicle need to go on one charge, for you to consider owning one?
______ [OPEN]
What’s your best estimate for how long it takes to completely charge a plug-in electric vehicle, in hours?
Please round to the nearest hour. ___________ [whole number]
DHM Research | PGE EV Customer Survey | March 2015
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22. PGE offers workplace charging at some sites. If charging stations were available at your workplace,
how much influence would this have on the likelihood that you would purchase or lease a plug-in
electric vehicle?
Response Category
Very influential
Somewhat influential
Neutral
Not too influential
Not at all influential
Don’t know / NA
N=
If PGE were to negotiate special pricing for its employees to purchase or lease a plug-in electric vehicle,
which of these promotions would you find most attractive? Please rank these promotions from 1st (most
attractive) to 4th (least attractive) even if you have no intention of purchasing a plug-in electric
vehicle. (add photos next to description.)
Range
Manufacturer’
s Suggested
Retail Price
PGE
arranged
Discounts
(includes
tax
credits)
Final Price
80 miles
$30,000
$13,500
$16,500
80 miles
$23,000
$12,800
$10,200
$75,995
$33,500
$42,495
$37,000
$14,200
$22,800
$40,000
$14,500
$25,500
Vehicle
Type
1.Electric
Sedan
2.Electric
Compact
3.Plug-in
Hybrid
Luxury
4.Plug-in
Hybrid
Sedan
5.Plug-in
Hybrid
Sedan
37 mile
electric-only
range then
uses gas
20 mile
electric-only
range then
uses gas
35 mile
electric-only
range then
uses gas
N=
1
2
3
4
Rank
Pictures
1.
4.
2.
3.
5.
DHM Research | PGE EV Customer Survey | March 2015
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23. For each type of promotion, please indicate how likely you would be to purchase or lease a plug-in
electric vehicle by the end of 2015.
Response categories
Type
Electric
Sedan
Electric
Compac
t
Plug-in
Hybrid
Luxury
Plug-in
Hybrid
Sedan
Plug-in
Hybrid
Sedan
N=
Manufacturer’s
Suggested
Retail Price
PGE
arranged
discounts
(includes
tax
credits)
Final
Price
80
miles
$30,000
$13,500
$16,500
80
miles
$23,000
$12,800
$10,200
$75,995
$33,500
$42,495
$37,000
$14,200
$22,800
$40,000
$14,500
$25,500
Range
37 mile
electric
-only
range
then
uses
gas
20 mile
electric
-only
range
then
uses
gas
35 mile
electric
-only
range
then
uses
gas
Yes Definitely
will buy
or lease
in 2015
Might
consider
Purchase
Probably
will not
Purchase
Not
interested
Additional Discussion
24. PGE may want to meet with a small group of employees to better understand their views on plug-in
electric vehicles. If PGE were to conduct a focus group on plug-in EVs, would you be interested in
participating? (If yes, collect email address).
Response Category
Yes (Collect email address)
No
N=
25. If PGE were to provide you with a cash incentive for purchasing an electric car, would you be willing
to be part of a research project, providing your feedback on the practicality and customer experience
of driving an electric car?
Response Category
Yes
No
DHM Research | PGE EV Customer Survey | March 2015
N=
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Demographics
For classification purposes only, please tell us a little about yourself:
26. How many miles do you drive (round trip) to commute to work each day? ________ miles
27. Do you rent or own your home?
Response Category
Rent
Own
Other
N=
28. At your residence, where do you park most often? (Choose one)
Response Category
On the street
In my own garage
In my own driveway
An assigned parking space in a lot/garage
An unassigned parking space in lot/garage
Other
N=
(open)
29. What is your RC? [numeric open]
30. What is your job classification?
Response Category
PGE Employee
Contractor/Contingent worker
31. What is your work location? [open-end]
Response Category
N=
N=
(will add categories)
DHM Research | PGE EV Customer Survey | March 2015
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