Jennifer J. Pettley, MPA
(831) 809-3088
jennifer.pettley@gmail.com
www.linkedin.com/in/jenniferpettley
Summary of Skills, Attributes: Marketing communications, advanced writing and editing, media relations, project
and program management, event planning and promotion, social media strategy and content, email marketing,
website maintenance, community engagement, public speaking. Collaborative work style, congenial, highly
organized, self-starter. Cloud/File Share: Dropbox, Go-To Meeting, My PC. Software: Word, PowerPoint, Excel,
Outlook; Raiser’s Edge, Constant Contact, WordPress CMS, Photoshop, Publisher. Basic html.
Director of Communications
Central Coast Hospice Foundation, Monterey, CA
July 1997 to January, 2014
Created, developed and managed a multi-faceted marketing communications program from Foundation’s startup in
1997 to its leadership today as a funder of more than $1 million annually to nonprofits in Central California:
- Developed and managed digital content: social media, videos, blog, email campaigns, website, and offline
materials: high-quality newsletters, annual report, brochures, flyers, advertising campaigns.
- Developed messaging, integrative strategy to raise awareness, build and manage brand identity.
- Conceived, organized and managed complex and highly visible outreach events, an annual conference,
seminars and workshops.
- Provided strategic and messaging support to development staff for fundraising campaigns.
- Wrote press releases, pitched stories, handled all media inquiries, served as spokesperson.
- Conceived and implemented children’s art contest in schools region-wide (two counties), with project selected
by Monterey Regional Airport District as a feature exhibition in 2013-14.
- Public speaking to a variety of community and professional groups, Foundation events.
- Developed speeches, scripts, and talking points for event emcees and Foundation leadership.
- Developed and managed communications budget, assisted with operating budget.
- Established and led a community coalition of 40 non-profits to raise awareness of health care issues.
Director of Communications
Hospice of the Central Coast; Visiting Nurse Association, Monterey, CA
March 1990 to June 1997
- Managed internal and external communications for group of five hospice and home health providers.
- Wrote press releases and handled media relations and advertising; primary spokesperson.
- Developed fundraising publications and all marketing collateral; managed creative vendor services.
- Organized facility grand openings, public forums, donor relations events.
- Wrote and produced internal and external newsletters and annual reports.
Special Projects Consultant
1995 and 2000
Natividad Medical Center, Salinas, CA
- Planned and coordinated public grand opening in 1995 of a major new women’s health facility.
- Organized extensive bi-lingual community health fair in 2000 to showcase the hospital’s health and wellness
programs. Working with the marketing staff, coordinated all details, led planning and coordination across
many departments and with hospital executives and management team.
Public Relations Account Executive
J. Stokes and Associates Advertising and Public Relations, Walnut Creek, CA
May, 1989 to Jan. 1990
- Client services: promotion, publicity; wrote press releases and conducted media relations for commercial,
residential real estate developers.
Jo Murray Public Relations, Oakland, CA
April 1985 to Sept. 1988
- Client services: promotion, publicity; wrote press releases and conducted media relations for business and
entertainment clients, most notably the Bay Area engagements of Ringling Bros. and Barnum & Bailey Circus,
Walt Disney’s Magic Kingdom on Ice.
Education
California State University, Dominguez Hills
Master of Public Administration, Management concentration. Capstone: Collaboration, Community
Engagement, and Revenue: A New Organizational Model for National Steinbeck Center (2014)
California Polytechnic State University, San Luis Obispo
Bachelor of Science in Journalism; Public Relations concentration.
Post-Graduate Work
City of Marina, Economic Development Dept.
May 2014 to Currently
Grant Research and Writing, Community Development Block Grant Policy
Special Training, Achievements
2013 Public Information Officer California P.O.S.T. Certified Training Course
1174-20148-12001, awarded Feb. 13, 2013 by Willdan Homeland Solutions
1998 Pinnacle Award, Society for Healthcare Public Relations and Marketing
1997 First Place Media Campaign, Central Coast Press Club
1997 Award of Excellence, San Francisco Bay Area Publicity Club
1996 Award of Excellence, Northern California Hospital Council
Volunteer and Community Involvement
Nonprofit Alliance of Monterey County, Marketing and Membership Committee, Currently
Website Maintenance, Media Relations for Salinas High Mountain Bike Racing Team, 2014
Carmel Youth Center for AT&T Pebble Beach National Pro-Am, 2014
KAZU (NPR) 90.3 FM, Spring Fundraising Drive, 2014
Youth Writing Coach, Young Writer’s Symposium for National Steinbeck Center, 2013
Fine Art Classroom Docent, Washington Union School District, Salinas, 2002 to 2010
Founder and Board of Directors - Compassionate Care Alliance, 2000 to 2004
Board of Directors - Washington Union Educational Foundation, 2000 to 2003, Secretary 2001-03
President - Society of Health Care Public Relations and Marketing, Northern California, 1996 to 1997
Visitor Guide - Monterey Bay Aquarium, 1990 to 1992
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Resume of Jennifer J. Pettley – 2015
jennifer.pettley@gmail.com