SARAH KELLEY
341 Melrose Ave, Monrovia, CA 91016 • C: (626)353-3914 • sarahformelrose@gmail.com
PROFESSIONAL SUMMARY
I'm a marketing and communications expert specializing in long term branding campaigns and other creative projects.
Innovative and adaptable, I create effective, engaging content, while developing advertising campaigns that bring results.
SKILLS
Social and new media
Copywriting
Blogging
Web management
Press releases
Print advertising
Media buying
Superb writer and editor
Team player
Persuasive
Organized
Flexible thinker
Strong graphic and visual sense
Self-starter
WORK HISTORY
Advertising Consultant, Media Buyer
Allen & Kelley - Pasadena, CA
10/2013 - Current
Targeted both offline and online consumers by designing multi-pronged and comprehensive marketing strategies for
various clients, including books People Tools and People Tools for Business by Alan C. Fox, GMC, Rent a Green Box, and
Simon Outlets.
Developed partnerships with local businesses to secure third party promotions for clients.
Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
Wrote an average of 30 press releases and media advisories each month for event announcements and public relations
efforts.
Reviewed and edited blog posts to guarantee high content quality.
Collaborated with designers and the editorial team on marketing materials.
Copywriting Manager
eMarketingConcepts.com - Calabasas, CA
06/2009 - Current
Evaluated and followed up on leads to develop publicity ideas for client.
Wrote, edited marketing collateral for multiple platforms, including Internet and digital channels.
Organized marketing material, determined area of emphasis, and wrote branded corporate communications according to
prescribed editorial style and format standards.
Drafted and managed print, online and social media communications designed to promote company brand, image and
values.
Provided feedback to all departments on brand consistency in outbound communications.
Drafted engaging, accurate and effective press releases.
Coordinated news releases, media responses, press packets and placement of stories in national publications.
EDUCATION
High School Diploma:
Phillips Exeter Academy - Exeter, NH
Bachelor of Arts: Creative Writing
University of California, San Diego - La Jolla, CA
Master of Arts: Counseling
Phillips Graduate Institute - Chatsworth, CA